Sunday, September 18, 2016

The Top 5 Tips To Increase Your Rankings In The #SERPS

By Max Webster-Dowsing

We all know that it can be a difficult process to achieve those high keyword rankings that we all lust after. While it is know as a common fact that we need acquire links from third parties to our website to gain popularity for our chosen keyword, it is often not discussed or taught how to improve your own site first. I have made minor tweaks with these following tips before now on my own site and have seen a massive jump in my rankings. Do not be one of the crowd and rush out and get hundreds of links without sorting out your own website first.

1. Title Tag:

You really need to get your title tag right, keep it as short and snappy as possible. This needs to be your headline for your business or site. Be as creative as possible. Also remember to include your keyword within it, you have available a maximum of between ten and fifty characters.

2. Description Meta Tag:

This again is similar to the above, remember to keep it short and you must include your chosen keyword within the field.

3. Header Tag:

The header tag is often referred to as the H1, H2 and H4 tag. It is a well known fact that the major search engines give the most recognition to these tags. The most important one though is the H1 tag, ensure that you include your keyword within this field, this is often used as the title of your chosen webpage.

4. Alt Tag:

Alt tag refers to Alt text which means it is associated with a image. For instance when you visit a site and hover your cursor over an image you will see some text appear. I find it is always very good practice to include an image that is relevant to the webpage it is on. Try and include your keyword within the field, by doing that you are sending a clear signal to the search engines that your webpage is showing precedence to a given keyword phrase.

5. Keyword Meta Tag:

This is a straight-forward tag, the clue is in the title. This is important for two reasons, firstly you clearly need to include your keyword in this field but secondly what you find many webmasters doing is putting all of their sites keywords in this field. You must only put the relevant keyword in this meta tag, if you include all of the others then you are sending the wrong message to all of the search engines and your rankings could suffer as a result.

Check out SEO in Kent [http://www.seoinkent.net/] which is designed for the local business in mind, we offer services in Kent, Britain and also SEO in London [http://www.seoinkent.net/]

Article Source: http://EzineArticles.com/expert/Max_Webster-Dowsing/610681
http://EzineArticles.com/?The-Top-5-Tips-To-Increase-Your-Rankings-In-The-SERPS&id=6514286

Sunday, September 4, 2016

Why Your #Website Needs a #ResponsiveDesign?

By Shakti Prakash Nayak

Responsive web design is not a new concept. Probably, most of the webmasters are not clear about this technology. Simply, it's a design that helps users in viewing a website using any kind of computer device like, desktop, mobile phone, laptop, tablet etc. Now-a-days, smart phones are taking over the Internet surfing along with the other mobile devices. People use them for browsing social media, online shopping, email conversation, chat and banking. This is the reason why businesses around the world are now trying to make their website user and device friendly.

Idea Behind the Responsive Design:

In a normal web design, the users find it difficult to view a website clearly on their mobile devices, because the purpose is to serve a desktop screen. Here, the user may leave the website soon. But, in case of a responsive one, the site runs properly on any device and the user can get full access using the small screen. When it comes to a redesigning the website, it hardly needs some hundred to a few thousands of dollars. But, the key to success is user experience. It is clear that the future is mobile and it's a challenge for the business owners to capture the mobile visitors.

Why a Responsive Design is Essential?

The aim of a search engine like Google is to provide the most related information for positive user experience. The same rule also applies to a business website. If a visitor lands on a website that looks odd on his/her mobile device, he/she may leave the site immediately. More than 65% of the users buy products and services, if the site is responsive and informative.

In case of search engine optimization, the webmaster will be able to run a single campaign for the website and it is also easy to manage the website's content, design, social media and other marketing stuff.
Online marketing is all about competition. If the website is responsive, it can achieve maximum traffic and conversion than the competitors.

According to a research, more than 50% of people use social media through mobile devices. So, responsive design is the only way to reach the target population easily. It engages the customer and also drives them to the website.

It is a fact that Google is dominating the search world. According the algorithm, responsive web pages are good for search engine, because, the same URL is used for all devices. Google also finds it easy to crawl, index and organize. Instead of using a separate URL for the same site, responsive design should be adopted.

While talking about competition, you may not be aware about the strategies followed by your competitors. They may not be using this cutting age technology. So, it is the perfect time to redesign or create a new website that grabs maximum user attention.

Article Source: http://EzineArticles.com/expert/Shakti_Prakash_Nayak/1914197
http://EzineArticles.com/?Why-Your-Website-Needs-a-Responsive-Design?&id=9020437

Sunday, August 28, 2016

#WebDesign Tips for #SmallBusinesses

By Karina Popa

Add Contact Details

Visitors should be able to contact you, so make sure that your phone number is displayed clearly on top and bottom of all pages. Add your email address, and if possible, your place of business in the footer, at the bottom bar of each page. Create a page with all your contact information, including a map, direction, operating hours, and leave a portion in which visitors can fill out their personal information.

Make Your Brand Look Professional and Consistent

Animated graphics and smiley faces should be used in your emails to friends instead of your website, since the latter should look professional to reflect your brand. It is best to choose the same colors as your logo. Use one or two font sizes consistently throughout the site. Graphics and photos should also look professional and complement one another. When in doubt, make it simple.

Simplify Navigation on Your Site

Make navigation buttons/tabs consistent on all pages. As earlier mentioned, facilitate navigation by means of the F-shaped reading pattern with the use of links, buttons or tabs positioned on the top or left part of the page. In addition, you should:

Limit primary navigation up to eight tabs, with five being the ideal number.

Make sure clickable elements are consistent when in comes to font, size and style.

Add a header and footer on every page for information and key links.

Include a progress tracker, or a so-called Breadcrumb, near the top of every page. It should look like "Home> Catalog> Product #1", making it simple for visitors to backtrack.

Place Important Information "Above the Fold"

In a newspaper, the top stories can be seen on the first half of the page, referred to as "above the fold", which is also applicable to your website. A recent Nielsen report reveals that 80% of visitors will not go over the entire page of a site therefore the most important information should be found close to the top.

Put the business name and the logo in a noticeable spot.

Use a powerful headline/tagline to highlight the things you do.

Add special offers to attract more visitors.

Outline your services/products with the help of visuals and menu bar.

Visitors should know what to do once they land on your homepage, which is the "call-to-action", so you need to include your contact details, a form to be filled out and perhaps an option to download info. Remember that while "above the fold" is a moving target because of the increasing use of mobile devices, it is still essential in web design.

Make Sure Your Site Loads Fast

When your site takes too long to load, like more than 3 seconds, visitors will leave and instead navigate to your competitor. To make sure that your site loads fast, keep the size of images smaller, but with good quality, and limit the amount of photos, videos, videos, as well as social media sharing buttons.

Build Trust and Credibility

Your website should be a tool by which potential customers get to know more about your products/services. To look more credible, your site should include what you offer, feedback from customers, links to articles about your business, any awards received and logos of organizations in which you are a member - like the Chamber of Commerce.

Searching for the best Miami website designers? Looking for help from an Miami search engine optimization specialist? Come visit our website and learn more about our business - we can help!

Article Source: http://EzineArticles.com/expert/Karina_Popa/1432444
http://EzineArticles.com/?Web-Design-Tips-for-Small-Businesses&id=9454836

Sunday, July 31, 2016

Local #InternetMarketing Services For the Small Business

By Allan Joseph

Small businesses who do not take advantage of the Internet are missing the boat when it comes to promoting their products and services. Applying local Internet marketing services can turn a small business web site into a lead generation tool.

Many businesses have taken the very first step of building a web site. There is a bit more to it, but more on that later. Let's focus on the web site first. Here are some tips to make the web site more effective. Keep the content and the look-and-feel simple and appealing. The visitor should be attracted to the site and able to find clear information about the company's products and services. In fact, there should be just enough information to answer the most common questions that the visitor might have. However, just putting up a site on the Internet isn't going to be enough to bring more business.

More and more people are using search engines to find local businesses. In fact, recent surveys indicate that more people are searching for local products and services on the web than in the "yellow" page books. The search engine companies are wise to that and are adapting their search results to how the web user searches. Therefore, businesses need to do two things to take advantage of this trend.

1) Adapt the web site to the ways people are searching for their services. That means optimizing the site pages each to the desired search phrase. That's called on-site SEO (search engine optimization).

2) Promote the web site to maximize the odds of being found. Promoting a site includes the following: getting listed in normal search results for targeted key phrases; signing up on local business directories; adding profiles to social media sites; and building links to the site from a variety of other sources. The Internet provides many opportunities for a site to be found beyond normal search engine results.

The key to driving more visitors to a web site it to make it easy for them to find it when they search for targeted keyword phrases related to the business. Nowadays, targeted keyword phrases include geographic modifiers. For example, "marietta ga hvac" gets searched hundreds of time a month. If a local HVAC contractor in Marietta, GA exploits that, his/her business can be well-positioned to capture that search audience.

Small business owners need to apply these tactics now... before their competitors do.

Promoting your web site on the Internet can seem intimidating or overwhelming. For more information on how to apply local Internet marketing [http://www.mariettagawebdesign.com/local-internet-marketing-services/] services, visit Marietta Web Design [http://www.mariettagawebdesign.com].

Article Source: http://EzineArticles.com/expert/Allan_Joseph/437152
http://EzineArticles.com/?Local-Internet-Marketing-Services-For-the-Small-Business&id=4207550

Sunday, July 17, 2016

Common Small Business #WebDesign Mistakes to Avoid

By Andy Cresswell

As a small business owner, you probably already know that your website is a very important tool for marketing your brand and reaching your target audience. Ensuring your website design is attractive and functional to your audience is also necessary for success. Unfortunately, there are quite a few small business web design mistakes that are all too common. Sometimes this occurs when small business owners hire a cheap designer and believe they're getting a value, although sometimes it's mistakes the website operator makes by excluding certain important information.

To make sure you maximise the potential of your business website, keep these pitfalls in mind and avoid them.

Mistake 1: Not Building Trust

Building trust with your audience is arguably the most important thing any small business web design should do. There are actually some really easy and quick ways to build trust, as well as improve your conversion rate. Start my making sure your full address, company name and phone number is included on every page, preferably the footer. If you have an e-commerce storefront, make sure you are displaying badges like your SSL certificates and sitelock. After all, most people are not going to want to place an order if they doubt the professionalism and security of your website.

If you are a very small business or a freelancer, it also helps to add a picture of yourself to your "About Us" page along with a personal quote. Be prepared to be very transparent about your services and offer as much detail as possible, including any return policy or guarantees you provide. You should also have a privacy policy on your website, which tells your visitors what you will and will not do with their personal information that's collected.

Finally, consider adding the rel="publisher" link to your homepage, which points to your business's Google+ page. This way, the image used on your Google+ profile will be displayed alongside your website on Google search results.

Mistake 2: Website is Too Flashy

It's not uncommon for business owners to get a little carried away with the content and design of their website, requesting flashy graphics and bold colours that detract, not add value. To effectively market your brand and improve visibility, you want a clean and minimalist interface that impresses customers but makes it easy for them to find what they are looking for.

Content should be straight-forward and relevant, not a long rambling monologue or an excuse to stuff in keywords unnaturally. Users should come away with a good experience and feel like they found exactly what they were looking for.

Mistake 3: No Call to Action Buttons

Call to action buttons are important because they funnel your visitors further into your site. By keeping website users on your website for a longer amount of time, you'll lower your bounce rate and increase the chance of a conversion. It also improves user experience by directing users exactly where they want to go, assuming it isn't overdone. If you sell insurance, for example, you would have a call to action button encouraging users to request a quote. If you sell products online, you would have a call to action button for users to "Buy Now" or "Add to Cart."

Mistake 4: Not Using the Rel="Nofollow" Tag on Outbound Links

Finally, a really common small business web design mistake is not using the rel="nofollow" tag on outbound links away from the website. While it may not seem like a big issue, it actually allows you to control the "link juice" of your website, which gets leeched out to all of your "dofollow" outbound links. Only links going to your internal pages should be "dofollow," which means they pass along this link juice.

It's also important to avoid linking to a lot of low authority or low quality websites, especially if you do not have a great deal of inbound links to your website.

Unfortunately, these mistakes are all too common, but very easy to fix, for the most part. As they say, an ounce of prevention is worth a pound of cure, so the best option is avoiding these mistakes in the first place by working with an experienced individual who can create a custom web design for your business.

Andy Cresswell is a freelance UK web designer who specialises in custom web design for small businesses, as well as branding, mobile web design and development services.

Article Source: http://EzineArticles.com/expert/Andy_Cresswell/1699652
http://EzineArticles.com/?Common-Small-Business-Web-Design-Mistakes-to-Avoid&id=8003063

Monday, July 4, 2016

#SmallBusiness #WebDesign - Five Common Mistakes to Avoid

By Brian Jay

If getting customers to visit your website is your first challenge, getting the customer to look around is your second. Your site's basic design, layout, and content can be the difference between a sale and losing a customer to the back button. Whether you are looking to build a website from scratch or thinking about updating a current site, here is a list of five design no-no's that are sure to drive most of your customers away.

1) Flash Introductions

In addition to being terrible for search engine optimization, modern web surfers loathe the Flash introduction. Intro animations are mostly (and thus expected to be) a barrier between a customer and the information for which s/he is searching. Even if your introduction contains relevant information or offers a skip button, trash the Flash!

Flash animations can be a useful tool, however, if your product or service is best described with an audio-visual medium. If you know your animation helps educate your customer on your product or service, link to it on your home page, but avoid requiring a customer to watch or listen before moving on to a different page.

2) Automatic Sound or Videos

If you must have music or a video on your homepage, make sure the customer is given the option to view or listen. NEVER have the sound or video play automatically, even if you have a "turn off" button in plain sight. In my opinion, these are the two most common violations of netiquette (that's etiquette for the internet) and will send your customers searching for the back button, not the off button!

3) Stock Photography

We've all seen the picture of the smiling telephone operator waiting to take our call, but she sticks out like a sore thumb on a small business' website. Simply put: stock photography is cold and impersonal, not the image you want to portray to your customers.

So what's the solution to filling all of that empty space on your website? A digital camera! Take pictures of your office, team members, storefront, showroom, warehouse, etc. These pictures 1) show you are a real company, not just a website and 2) give your customers the feeling they are dealing with actual hardworking people like themselves.

If you are worried about the quality of the photos you can take with your own equipment, hiring a photography student from a local college can be an inexpensive way to make the photos on your website look more professional. If money is less of an issue, a professional photographer could get the work done in an afternoon.

4) Images of Text, Instead of Text

You should not encounter this problem if you are starting from scratch (if you do, change designers!), but I still come across dozens of small business websites each month that have images of text instead of text. This is the biggest search engine optimization (SEO) mistake that can be made. Period. If you have a website that has nothing but images, you are way past due for an upgrade!

In addition to being an SEO problem, images of text prevent customers from copy and pasting phone numbers or addresses and other useful information, but mostly it just looks dated and unprofessional.

5) Clean is King

Simple, clean designs are the new dominating design force on the web. Many of the most visited websites on the web have mostly while backgrounds, text, and a header and footer. Take a closer look at some of your favorite websites, you'll notice they are deceptively simple!

How do you apply this simple design principle? Avoid black backgrounds, harsh color palettes, or graphics-intensive designs. This way, your content becomes king, not your design.

Bonus tip: Do your customers visit a physical store or office? If so, adding a picture of the outside of your building to the "contact us" page can help your customers quickly identify your building and avoid getting lost or missing your business all together.

In additional to owning several small businesses over the years, Brian Jay has consulted with many small businesses on how to improve their website and their internet marketing effort. His latest consulting gig is for FuseAvenue.com, an online resource that helps businesses and media owners buy and sell advertising [http://www.fuseavenue.com].

Article Source: http://EzineArticles.com/expert/Brian_Jay/462982
http://EzineArticles.com/?Small-Business-Web-Design---Five-Common-Mistakes-to-Avoid&id=3379203

Saturday, June 25, 2016

#WebsiteDesign - The 8 "C's" That Make a Site Sticky

By Darryl D Alexander

I believe in judging a website by how well it converts visits into profits and this can be achieved with "stickiness"... the measure of how long a user spends on your site.

The longer they stay the likelier they are to spend money, ask any good salesperson worth his weight in salt!

Website Design, "stickiness" & the 8 "C's"

Your design should keep visitors on your site AND make them come back for more so implement a few of the "C's" in your site design to improve your conversion rate:

1.Content

"Content is king" so ensure your web copy is unique, fresh, useful to users and fits in with the overall design.

Broadcast content with RSS Feeds, e-mails and sms to your target audience and link to relevant sites to get your point across (automate this in the website design).

Interactive website design (on-line games, weather reports, etc.) ensures consumers spend more time on your website.

Include F.A.Q.S, reports, research data or on-line response forms and integrate call to actions throughout the website.

2. Community

Engage people on your website, plug-ins from Social networks should be incorporated in your website design to further develop peoples perception of your brand.

3.Communication

It's important for prospects or customers to reach you, display your contact details on each page and use an email notifier to inform users of any updates to the website.

Your design should include a Blog and allow comments giving you a better insight of your visitors needs.

4.Customisation

Allow visitors to personalise landing pages and ensure the website design is customer centric with personal greetings and personal preferences.

5. Commerce

Customers should be able to complete the entire purchasing process on-line so incorporating on-line registration, secure payment facilities, order tracking and return policies in the website design is essential.

6. Convenience

Ensure your Hosting Company is reliable and keep your website down time to a minimum, remove dead links and ensure that information in no more than 3 clicks away (plan during the initial website design phase).

The website design should ensure a pleasant user experience with simple navigation, good graphics and clear typography.

7. Choice

The website should offer a wider selection of products than normal distribution channels or perhaps offer a product customisation option for registered members.

8. Cost

We always looking for bargains and the easiest way to find them is on-line, offer discounts for on-line purchases or bookings (check out kulula.com for a good example).

Plenty of thought has to go into website design so always plan before you launch your on-line presence (or overhaul your existing web design).

We incorporate various marketing techniques into all our web design and will be sharing opinions in future articles.

Feel free to visit our site [http://www.ovpod.co.za] for more on Graphic Design, SEO and Branding.

Darryl Alexander is an Internet Marketing Specialist with over 10 years experience in Retail Marketing and Information Technology. A Business Analyst with a passion for helping businesses grow their Brands on-line, offering affordable and reliable marketing solutions.For more information visit [http://www.ovpod.co.za].

Article Source: http://EzineArticles.com/expert/Darryl_D_Alexander/1177435
http://EzineArticles.com/?Website-Design---The-8-Cs-That-Make-a-Site-Sticky&id=6601519