Sunday, January 21, 2018

Demographics and Website Design

The true potential of your website can only be realized by understanding the audience you wish to draw and focusing your efforts toward them. This target audience must be understood if you wish to design a website that captures their attention. It is only by studying this demographic or group of people that you can begin to understand their mindset and subsequently apply this knowledge to the design of your website.

Demographic data helps you understand the people you want to reach. Gender, age, occupation and income are typical examples of audience demographics. Using this information the webmaster can begin to develop a website design that interests the type of visitors they wish to see coming to their site.

Demographics and website design go hand in hand. Before you begin to develop your website have a clear picture in your mind of the target audience you want to reach. Without a profile of this audience it will be impossible to design a website that appeals to them.

Read More: Do you understanding your target audience?

Sunday, January 14, 2018

SEO and SEM Tips for Small Business Websites



You have a business. You’ve built a website for your business. Now, how do you get people to visit said website? For small businesses a website is only the first step to getting your brand online. Next, you need to generate traffic to your website through online marketing.

Here are some tips on how to do that:

SEO & SEM

As you probably know by now, SEO means Search Engine Optimization. You might be less familiar with SEM, which stands for Search Engine Marketing. Both strategies are about getting your website recognised and ranking on search engines like Google, Bing, or Yahoo.

What is a SEM

Sunday, January 7, 2018

Creating a Facebook Ad? Implement These Call to Action Tips

By Peg McDermott

Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

  1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.

    Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.

    You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."

  2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.

    Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.

  3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.

    Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

Article Source: http://EzineArticles.com/expert/Peg_McDermott/661777
http://EzineArticles.com/?Creating-a-Facebook-Ad?-Implement-These-Call-to-Action-Tips&id=8834063

Sunday, December 31, 2017

5 Must-Have Pages for Small Business Websites

By Mark Etinger

Small businesses websites come in all shapes and sizes. This is dependent upon not only web design but also the types of products and services offered. The website for a self storage company, for example, is going to be very different from that of an online clothing boutique.

Of course, certain aspects of website design and management transcend all boundaries. Let's take a look at five must-have pages for small business websites:

1. Home Page

This one might seem obvious, but you'd be surprised how many small business websites come up short when it comes to creating a proper home page. This is because your homepage is more than just the index.html or index.php file that appears when visitors arrive at your site -- it's your first impression, and you have to get it right.

Your home page should include the standard Search Engine Optimization (SEO) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

2. Site Map

This one goes out to all the search engines in the audience. If you have a website, chances are you're interested in getting it listed on Google and other services, and incorporating a site map into your website design is a great way to get started. It will also help those living, breathing visitors of yours find their way around.

A thorough site map will help Google make sure it's listing all of your pages -- and under the correct headings. It can also facilitate better page rankings due to your own internal linking.

3. About Us

Who the heck are you? Your customers want to know. Tell them your business philosophy, your primary offerings, and how many years you've been in business. Do you have a guarantee? Spell it out! This might seem like simple stuff, but it can really help your potential customers understand your company's human side.

4. Contact Us

Similar to an About Us page, a Contact Us page is a great way to reach out to potential customers. Include all the obvious information -- phone and fax numbers, street address, customer service email, etc. -- but don't stop there: You can enhance the web design of your Contact page by adding a shot of your storefront via Google Maps, for example. You could also include a traditional photograph of your storefront, or perhaps a photo of your entire staff.

5. Company Blog

Most small business websites have blogs nowadays. Does yours? Blogging is a great way to create fresh, unique content for your domain -- the kind of stuff that search engines love. It can also further show customers your human side, and alert the same about your upcoming special offers.

Worried about incorporating your blog into your web design? It's easy, especially if you design your site using WordPress website design. Small business websites built on WordPress look like regular websites, except that the backend interface is extremely easy to use, and adding a blog is easier than ever!

Article Source: http://EzineArticles.com/expert/Mark_Etinger/256238
http://EzineArticles.com/?5-Must-Have-Pages-for-Small-Business-Websites&id=5115343

Sunday, December 17, 2017

5 Must-Have Pages for Small Business Websites

By Mark Etinger

Small businesses websites come in all shapes and sizes. This is dependent upon not only web design but also the types of products and services offered. The website for a self storage company, for example, is going to be very different from that of an online clothing boutique.

Of course, certain aspects of website design and management transcend all boundaries. Let's take a look at five must-have pages for small business websites:

1. Home Page

This one might seem obvious, but you'd be surprised how many small business websites come up short when it comes to creating a proper home page. This is because your homepage is more than just the index.html or index.php file that appears when visitors arrive at your site -- it's your first impression, and you have to get it right.

Your home page should include the standard Search Engine Optimization (SEO) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

2. Site Map

This one goes out to all the search engines in the audience. If you have a website, chances are you're interested in getting it listed on Google and other services, and incorporating a site map into your website design is a great way to get started. It will also help those living, breathing visitors of yours find their way around.

A thorough site map will help Google make sure it's listing all of your pages -- and under the correct headings. It can also facilitate better page rankings due to your own internal linking.

3. About Us

Who the heck are you? Your customers want to know. Tell them your business philosophy, your primary offerings, and how many years you've been in business. Do you have a guarantee? Spell it out! This might seem like simple stuff, but it can really help your potential customers understand your company's human side.

4. Contact Us

Similar to an About Us page, a Contact Us page is a great way to reach out to potential customers. Include all the obvious information -- phone and fax numbers, street address, customer service email, etc. -- but don't stop there: You can enhance the web design of your Contact page by adding a shot of your storefront via Google Maps, for example. You could also include a traditional photograph of your storefront, or perhaps a photo of your entire staff.

5. Company Blog

Most small business websites have blogs nowadays. Does yours? Blogging is a great way to create fresh, unique content for your domain -- the kind of stuff that search engines love. It can also further show customers your human side, and alert the same about your upcoming special offers.

Worried about incorporating your blog into your web design? It's easy, especially if you design your site using WordPress website design. Small business websites built on WordPress look like regular websites, except that the backend interface is extremely easy to use, and adding a blog is easier than ever!

Article Source: http://EzineArticles.com/expert/Mark_Etinger/256238
http://EzineArticles.com/?5-Must-Have-Pages-for-Small-Business-Websites&id=5115343

Web Design Syracuse NY

Saturday, December 2, 2017

Custom Web Applications and Affordable Web Design for Small Business

Every business requires an online presence today. A website is a must, and so are Custom Web Applications that support your site. However, many business owners think twice before investing on an online presence for their business, especially when the business is a startup or a small business. The truth is, it just needs a bit of planning and a good web development company that offers you Affordable Web Design for Small Business.

Now the question is, how important is it for a small business to establish an online presence? Very important. Customer trends reveal that more and more people are shifting to shopping online, for almost each and every product. And it is not restricted to individual customers only.

Even business owners and managers are turning to the internet to check for products and services they require. This offers a huge potential for a website. A business site opens up a huge customer base for you, cutting down on your marketing costs and yet expanding your target location considerably.

Here are some of the main advantages of working with a service provider offering Affordable Web Design For Small Businesses:

Professional and Targeted Website Design

A good website design can offer your company a professional and authentic profile or platform. Moreover, the website design can be targeted according to your business's domain, giving your business better recognition in its particular area.

Cost Effective Custom Web Applications

An affordable web design company can offer you cost effective custom web applications that add a considerable value to your website, making it more interactive, user-friendly and dynamic. You can add a shopping cart to your site, or offer tools that can prove to be useful for your targeted visitors - and gain an authenticity and brand reputation over the internet!

Quick Delivery Time

A small sized website design company always offers you a higher degree of attention. They strive to offer you the best possible services, and in the process grow their own list of satisfied customers. Not only will you see a quicker delivery time from them, but you are bound to see better technical support and after sales service from them.

Internet Marketing Options

Website design companies generally offer internet marketing services as well. This enables you to add a better exposure to your site and see a higher traffic. A website needs to be marketed in the best possible way so that it can work in the right way to show you better sales. A web design internet marketing company not only offers your website such an exposure, but also helps to market your business on the whole over the internet.

A website design company becomes important for your business because of the above mentioned reasons. It is high time that you got a website designed for your business with Custom Web Applications.

Custom Web Applications Syracuse NY

Saturday, October 21, 2017

Get a Rankings Boost With This Local and Small Business SEO Guide

By Mark Griffin

Small business and local SEO needn't be inaccessible. Here are a few pointers on boosting your traffic and reaping the benefits.

If you have a business that is located in a specific postcode with a fixed address and have some kind of website presence you must surely have come across the concept of small business SEO.

For many small business owners, SEO is a locked room which you are standing outside of trying to peek a look through the window. Well, I'm here to show you that it needn't be that way, it needn't be confusing and it needn't be a costly affair.

In my experience most small business websites not only benefit from local SEO but also that it can cost only a few hundred pounds with the benefits lasting months. In this SEO guide there are a few relevant questions and answers that will help you get a rankings boost and hopefully keep you there for some time to come.

What type of small businesses can benefit from local SEO?

For any business it's important to understand where and how their prospects are going to find your services. Using internet search engines to find local services has replaced older typical behaviours like looking in newspapers and paper directories. So it goes without saying that almost all localised businesses can benefit from local SEO to put themselves in front of those prospects.

Is local SEO different from SEO in general?

There are certainly crossovers between SEO in general and local SEO. Many people use general search terms when searching for local services as well as their search terms being loaded with postcodes or the name of your town or city.

Localised SEO does come with a handful of key differences to SEO in general with the most important being a Google places listing or a Google+ page for your business. Claiming this and completing your details 100% correctly will help Google deliver your website or page to your prospects when they use general search terms and are located in your town or city.

Another important factor in local SEO success for small business websites is using local references in your on-page SEO. What I mean by this is including the name of your town or city or postcode references in your page title, description and on your website in general. If someone is looking for 'electricians in Glasgow' and you don't have any references to Glasgow in your on-page SEO then it's highly unlikely any search engine will deliver your website to its users.

In keeping with the above, it's a good idea to have your complete business address in the footer of your website. Doing this will help search engines determine the relevancy of your website to the users search term and their locality.

There's also the use of Schema.org for local businesses which is set of HTML snippets that your web master or web design agency should implement. This also helps search engines to identify your business and deliver your website to its users for arbitrary related searches to your offering.

What other ways can local SEO benefit you?

Once you've set yourself up with a Google+ page it's really important that you encourage your customers or clients to give you a positive review. Reviews are social signals that positively contribute towards Google deciding whether to deliver your listing to its users. So it's a good idea to include links to your Google+ page and encouraging people to connect with you across your website and in other communications such as emails.

Final thoughts...

Small business localised SEO is an on-going, integral part of the success of many local businesses. Employing an SEO company to do the work for you needn't be a costly affair and the rewards will ensure a good return on your investment.

After studying Design at his local University, Mark went on to work as Creative Director for a number of companies. Mark is a founding member & Director of Ranking Quest which intially offered Professional SEO Services in Cardiff [http://www.webmarketingandseo.com/seo-cardiff.html] but has now expanded UK wide. Visit our Small Business SEO [http://www.webmarketingandseo.com/seo/small-business-seo-package.html] page, it's currently our best offer for local SEO services.

Article Source: http://EzineArticles.com/expert/Mark_Griffin/318952
http://EzineArticles.com/?Get-a-Rankings-Boost-With-This-Local-and-Small-Business-SEO-Guide&id=7828524

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