Saturday, October 21, 2017

Get a Rankings Boost With This Local and Small Business SEO Guide

By Mark Griffin

Small business and local SEO needn't be inaccessible. Here are a few pointers on boosting your traffic and reaping the benefits.

If you have a business that is located in a specific postcode with a fixed address and have some kind of website presence you must surely have come across the concept of small business SEO.

For many small business owners, SEO is a locked room which you are standing outside of trying to peek a look through the window. Well, I'm here to show you that it needn't be that way, it needn't be confusing and it needn't be a costly affair.

In my experience most small business websites not only benefit from local SEO but also that it can cost only a few hundred pounds with the benefits lasting months. In this SEO guide there are a few relevant questions and answers that will help you get a rankings boost and hopefully keep you there for some time to come.

What type of small businesses can benefit from local SEO?

For any business it's important to understand where and how their prospects are going to find your services. Using internet search engines to find local services has replaced older typical behaviours like looking in newspapers and paper directories. So it goes without saying that almost all localised businesses can benefit from local SEO to put themselves in front of those prospects.

Is local SEO different from SEO in general?

There are certainly crossovers between SEO in general and local SEO. Many people use general search terms when searching for local services as well as their search terms being loaded with postcodes or the name of your town or city.

Localised SEO does come with a handful of key differences to SEO in general with the most important being a Google places listing or a Google+ page for your business. Claiming this and completing your details 100% correctly will help Google deliver your website or page to your prospects when they use general search terms and are located in your town or city.

Another important factor in local SEO success for small business websites is using local references in your on-page SEO. What I mean by this is including the name of your town or city or postcode references in your page title, description and on your website in general. If someone is looking for 'electricians in Glasgow' and you don't have any references to Glasgow in your on-page SEO then it's highly unlikely any search engine will deliver your website to its users.

In keeping with the above, it's a good idea to have your complete business address in the footer of your website. Doing this will help search engines determine the relevancy of your website to the users search term and their locality.

There's also the use of Schema.org for local businesses which is set of HTML snippets that your web master or web design agency should implement. This also helps search engines to identify your business and deliver your website to its users for arbitrary related searches to your offering.

What other ways can local SEO benefit you?

Once you've set yourself up with a Google+ page it's really important that you encourage your customers or clients to give you a positive review. Reviews are social signals that positively contribute towards Google deciding whether to deliver your listing to its users. So it's a good idea to include links to your Google+ page and encouraging people to connect with you across your website and in other communications such as emails.

Final thoughts...

Small business localised SEO is an on-going, integral part of the success of many local businesses. Employing an SEO company to do the work for you needn't be a costly affair and the rewards will ensure a good return on your investment.

After studying Design at his local University, Mark went on to work as Creative Director for a number of companies. Mark is a founding member & Director of Ranking Quest which intially offered Professional SEO Services in Cardiff [http://www.webmarketingandseo.com/seo-cardiff.html] but has now expanded UK wide. Visit our Small Business SEO [http://www.webmarketingandseo.com/seo/small-business-seo-package.html] page, it's currently our best offer for local SEO services.

Article Source: http://EzineArticles.com/expert/Mark_Griffin/318952
http://EzineArticles.com/?Get-a-Rankings-Boost-With-This-Local-and-Small-Business-SEO-Guide&id=7828524

Google Ranking

Saturday, October 7, 2017

Guidelines for Choosing the Right E-Commerce Website Hosting Service

By Abhay Pratap Singh

E-commerce website hosting is a specific kind of website hosting platform used for hosting a website doing business online. It is different from a standard web hosting because it must have several business-specific functionalities and features to ensure smooth running of the website. Choosing the best e-commerce website hosting service provider is imperative for success in your online business endeavor.

What Are the Features to Consider

When it comes to e-commerce website hosting, the special features that must be considered are database support, SSL, specialized software for shopping cart management, online payment processing services, and of course security aspects. Entrepreneurs and businesses must have access to the right tools and best services that they can use to set-up and manage an online business.

All e-commerce websites must have access to the same fundamental features regardless of the size of their business or retail website. These features include a suitable domain name, the ability to process credit card payments online, and a user-friendly website. Web retailers must choose the right e-commerce website hosting service to take care of all these business essentials before they put up their business online and activate it.

Why Engage Services of an Expert

Small business owners may have a tough time finding a website hosting provider specializing in e-commerce hosting. You must have a good idea of what to look for before you start your search. Choose a reputed provider with vast experience in successfully hosting e-commerce websites and at a price that fits within your budget without diluting the essential features required to manage and run your business smoothly.

You may have to decide between shared and dedicated web hosting and then plan in detail to take care of your present and future needs of your business. There are advantages as well as drawbacks of both approaches and that's why you will be better off hiring the services of an expert who can advise you on making the best possible move.

Shared Or Dedicated - Which One Is Your Choice

A shared e-commerce web server means you will be sharing the resources of the server with many other users as the hosting company will be running many websites on the same physical server. When you choose a dedicated server, you will be in complete control of server operations as your web site will be the only one on the server. You will be able to use all the resources and enjoy smooth operation.

Quite expectedly, the dedicated server hosting option will come at a much higher price than the shared hosting option. If you are an e-commerce business poised to take the big leap ahead, dedicated e-commerce web hosting service is highly recommended.

Managed dedicated server hosting will save you the hassle of utilizing your in-house expertise to maintain and run the server. The e-commerce web hosting company will include everything in the plan, including customization and management of the server. You will be able to tweak the services to match the specific requirements of your e-commerce business website.

Article Source: http://EzineArticles.com/expert/Abhay_Pratap_Singh/974229
http://EzineArticles.com/?Guidelines-for-Choosing-the-Right-E-Commerce-Website-Hosting-Service&id=9208277

E-Commerce Websites

Sunday, October 1, 2017

Choose a Professional Web Design Company and Avoid Amateur Pitfalls

By Alina Simone

When it's about establishing a perfect online presence, one must first of all overhaul his/her current boring website and get it designed as per the latest standards. As it is rightly said that your first impression is the last impression, so is the case with your websites and this makes the hiring of a professional web design company really important.

No matter how great looking website content do you have, it will do badly simply because it's designing was not up to the mark. Therefore, a web design company plays a significant role in defining your web existence. Your chosen firm must be capable enough to employ the right skills to bring out the best web development and designing results.

Now, how to determine whether your selected company will rock your website or not? Well, behind every successful online business, there is a reputable web design company and this will help you in making the best choice. Here is the list of some of the qualities that a professional web design company possesses, which will help you to avoid those amateur pitfalls.

1. Innovative and Creative Approach: These days having a website is not enough. You have to make it unique and impressive to get that desired attention. So don't just settle for any average looking website, instead try to achieve something bigger and better. When you get such a web design company for your business, only then think of availing its services.

2. Search Engine Optimization is the Need of the Hour: Your hired company must be proficient in optimizing your website to top ranks. Once the designing part is over, it is the SEO that is responsible for your website's success. A good web development company would employ the skilled professionals for improving your website's online visibility.

3. An Easily Navigable Web Design: Apart from creativity, another thing which really matters is whether your website is easily navigable or not. There is no point in having a website which is only attractive. For a successful website everything has to be in balance. So you must go through the different designs to know about the abilities of your hired web design company.

4. Cost-effective Website Design: Cost is the biggest factor while hiring a web design company. It is must to set your budget and stick to it. Even if you have thousands of dollars to spend, it should be spent wisely. A professional company will always have some packages as per your requirements and you can choose from it accordingly.

5. An Attractive Portfolio: It is the portfolio of a web design company which gets it selected. Therefore, it must be great in terms of graphics and web design, along with this, it should also illustrate its wide range of experience with some established firms of the world. This will be a good proof of their reliability and skills.

6. Client-focused Approach: A company with a customer-centric approach is an ideal choice as it will take the full responsibility of your project and will be available for you 24/7. Joining hands with such a firm will not only provide you the best design results, but will also offer you free of charge website maintenance services.

7. High-Quality Service: There may be lots of web design and development companies out there, but going with the one that offers the unparalleled levels of quality is what actually matters. It is necessary to choose the firm that gives a guarantee on its services, which will eventually reflect its reliability.

So, always remember that you are hiring a web design company and are paying for its services and this is the reason why you should be concerned about its professional qualities.

Alina Simone is working as an IT expert in RV Technologies. She has a great knowledge about web development, web design and marketing. She loves to share her knowledge on these fields through technical blogs and articles. You can contact her at: http://rvtechnologies.co.in/

Article Source: http://EzineArticles.com/expert/Alina_Simone/1997960
http://EzineArticles.com/?Choose-a-Professional-Web-Design-Company-and-Avoid-Amateur-Pitfalls&id=8742521

Saturday, August 12, 2017

Best Designed Websites - How a Good Web Design Can Change Your Business

By Stephanie Dawson

The way businesses operate has transformed dramatically. Business owners no longer have to deal with constant commute in order to get their message out to the masses. The internet has made it simpler to achieve many business goals with it's technologies. Creating a quality website is becoming more important to the success of a business.

A web presence with a quality web design is needed in today's market to keep your business on top. Operating a business without a website is the equivalent to turning your back on money. If you are marketing products that can be sold online, this is especially true.

There are a few components needed to complete a well designed website. A quality web design must be able to attract your potential customers and convey your message in a way that is captivating.

A good website design must first provide an inviting visual image. The choice of colors should be pick out in accordance to the type of the business for a better feel. If you are in the floral business, it would make more sense to have more vibrant colors on your site.

Another important visual aspect of a quality web design is the pictures that a designer uses to bring your website creation to life. The placement of the images is equally as important as the images itself. You definitely want to place pictures where they can stand alone to peek visitors interest.

Better designed websites have pages that tend to flow. Although you may create additional income from advertisements, the placement of advertising must not take away from the services your are promoting.

A great opening title should not be overlooked. A well written title should be able to grab the attention of your prospect and make them want to read more on what you have to offer. The title should also be written in bigger, bolder, or brighter text.

The best way to ensure your website is a created properly is to hire someone that has the experience and background. A good web designer will be able to take your visions and create something that best represents your company.

Stephanie Dawson is a seasoned and creative website Designer with a BA in Computer Information Systems and Master in Technology. Stephanie enjoys a good website design [http://www.simplytechsolutions.com] and takes pride in the creation of a quality website design [http://www.simplytechsolutions.com] for all types of businesses.

Article Source: http://EzineArticles.com/expert/Stephanie_Dawson/306495
http://EzineArticles.com/?Best-Designed-Websites---How-a-Good-Web-Design-Can-Change-Your-Business&id=2283267

Sunday, May 21, 2017

Importance Of Ecommerce Website Design For Businesses In the Modern Era

By Amenda Smith

With the increasing trend of internet and online business, eCommerce website design & development has become an important part of B2B and B2C businesses. eCommerce is the electronic trade that is carried online and eCommerce websites are the web pages through which online trading is carried on. These eCommerce stores enable the merchants and traders to carry their business around the world. There are several advantages offered by these online eCommerce stores. Some of the benefits are explained as under:

• Traders can add a huge number of products and services to the catalogue. These products can be classified under several categories and sub-categories through which the buyers can easily access to the product or service that they want.

• eCommerce website development enables the businesses to advertise and promote their products and services throughout the globe. Hence, it is not limited to a particular area or region.

• eCommerce development also helps in increasing revenue of the traders by gaining huge traffic to the website. As more and more visitors arrive at your website and buy your products, your revenue will automatically increase.

• By eCommerce website designing, you can also augment to your brand and product awareness over the global market. As your online business reaches to a wider group of users, it automatically increases your brand awareness in the whole world. Further, your unique online identity helps you in gaining a renowned position in the market.

• The online stores also help in delivering more and more information about your company, business and products. With your online presence, the buyers can easily access your catalogue, products and company information easily.

Hence, the advantages of eCommerce development are not limited to the above points. There are a great number of benefits that a businessman can avail from creating his own online store. This is the most advanced and great way of doing business and increasing your profits. You can also avail the benefits of your own online store by creating an informative and unique website for your company.

Either you can hire few qualified designers and developers to do the task for you or you can outsource any offshore eCommerce website design and development company to create your online store. There are various companies available in the market and offering web designing solutions to their clients. To hire the best company, you need to do some online research and take some suggestions to your business partners and friends to recommend a few for your work.

The author is an expert writer in a leading software and web development company. To know more about eCommerce website design, just visit our website http://www.shahdeepinternational.com.

Article Source: http://EzineArticles.com/expert/Amenda_Smith/1275314
http://EzineArticles.com/?Importance-Of-Ecommerce-Website-Design-For-Businesses-In-the-Modern-Era&id=6862965

Sunday, May 7, 2017

Four Useful Ecommerce Web Design Tips

By Hossein Mehrizy

Ecommerce web design involves exchange of business related information through both an Electronic Data Interchange and other internet based technologies. A unique aspect of this kind of exchange of business information is that everything is done without needing to use any paper. Of late, Ecommerce has become a vital part of modern internet usage. This particular type of commerce allows you to do business over the internet with the help of a computer that is linked to other computers. When all these computers are linked together a network is created.

The nice thing about conducting commerce via the internet is that it allows you to do shop online and you can also download as well as sell software online. The best part about Ecommerce is that it allows you to do business on a global level. This concept involves doing business quickly and with greater efficiency. Today, businesses are run online and it is also no longer necessary to have a brick and mortar store to do business.

Here are a few useful Ecommerce web design tips that you will do well to follow.

Pay attention to customers

The first important aspect of such design requires you to pay special attention to your customers. Customers who visit your website will want to find what they are looking for without too much fuss or bother. One design tip that can help your business succeed is that of highlighting a few of your products with a basic flash introduction. In addition, you should also do your best to make your special products stand out.

Focus on usability

Secondly, focus mainly on usability. A good Ecommerce web design is one that makes it easy for customers to move from one product to another. It is therefore necessary for you to make sure that the customer has an option of adding and deleting items easily, and furthermore, you also need to make their shopping experience easy and more user-friendly.

Cross-selling

Thirdly, you have to take full advantage of cross-selling. This will help you increase the average sale per customer/visitor. You should do your best to offer products that complement each other. You should try to cross sell products by suggesting complementary items but without disrupting the shopping experience.

Provide more options to your customer

Fourthly, you should allow guests to checkout items without making them first sign in to their account. The more options you give to your customer the more likely it is that they will buy from you. Finally, you should make your website secure and safe. Good Ecommerce web design requires use of the right Secure Sockets Layer or SSL for greater website security.

I hope this article has helped you understand a little bit about ecommerce web design. Luckily, you can appeal to us anytime, as we offer Ecommerce web design. Visit us today!

Article Source: http://EzineArticles.com/expert/Hossein_Mehrizy/1585562
http://EzineArticles.com/?Four-Useful-Ecommerce-Web-Design-Tips&id=7811012

Sunday, April 9, 2017

Is Your Website Content Helping Or Hurting Your Business?

By Jon Allo

The content for your website is your primary resource and it's importance cannot be underestimated. It generates traffic. It helps make a sale. Also, it provides authority, credibility and gets your business noticed above other online business. It also helps you market your business.

What Is Website Content?

Website content can be read, watched, listened to and shared. It covers everything from blog posts, articles, videos, reports, e-books, reviews, infographics and audio files.

But just having content is not enough. There's good website content and there's bad website content. Is the content on your website helping or hurting your online business?

It Must Have A Purpose

Unfortunately, many online business owners publish website content without any purpose in mind. They may write brilliant content material. Yet if it doesn't have any purpose, it's missing an opportunity.

It doesn't matter if your website content is a short blog post or article or if it's a larger content piece like a report or eBook. It needs a purpose. Possible purposes for your content material include:

  • Generate traffic to your website
  • Improve your website rankings in the search engines
  • Lead traffic to an online sales page
  • Bring in affiliate income
  • Enhance your reputation in a specific niche market
  • Get a response or comments from your audience
  • Gather opt-ins to your email list
How To Create Website Content

Different people take different approaches to producing good website content. Some plan their content for the coming week. Others plan it for months ahead. When you plan your content you'll need decide how you will publish it. Will it be text, video, audio or graphical? Maybe a mixture of one or two of these options?

Then what is the subject matter gain to be about? What keywords and phrases should you include? You'll also have to decide when you're going to publish it and where. It makes sense to incorporate your content material into your all your online marketing strategies. All of these factors give your content a purpose.

What Do You Want To Achieve?

Every piece of content needs to have some sort of call to action. For example, if you want to encourage comments and feedback at the end of a blog post, you have to ask for it. That's your call to action. If you want to send people to a sales page, you need some sort of "Click here to learn more." Your purpose will be integrated into your call to action.

Gone are the days where you could fill your website with poor quality, keyword heavy content and just sit back whilst the search engines sent you lots of traffic.Using effective content is important for your business because, today, content truly is king on the internet. Find out the 7 ways that good content can boost your online business at: http://jonallo.com/what-is-content-marketing-and-its-benefits/

Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
http://EzineArticles.com/?Is-Your-Website-Content-Helping-Or-Hurting-Your-Business?&id=9626355