Sunday, April 9, 2017

Is Your Website Content Helping Or Hurting Your Business?

By Jon Allo

The content for your website is your primary resource and it's importance cannot be underestimated. It generates traffic. It helps make a sale. Also, it provides authority, credibility and gets your business noticed above other online business. It also helps you market your business.

What Is Website Content?

Website content can be read, watched, listened to and shared. It covers everything from blog posts, articles, videos, reports, e-books, reviews, infographics and audio files.

But just having content is not enough. There's good website content and there's bad website content. Is the content on your website helping or hurting your online business?

It Must Have A Purpose

Unfortunately, many online business owners publish website content without any purpose in mind. They may write brilliant content material. Yet if it doesn't have any purpose, it's missing an opportunity.

It doesn't matter if your website content is a short blog post or article or if it's a larger content piece like a report or eBook. It needs a purpose. Possible purposes for your content material include:

  • Generate traffic to your website
  • Improve your website rankings in the search engines
  • Lead traffic to an online sales page
  • Bring in affiliate income
  • Enhance your reputation in a specific niche market
  • Get a response or comments from your audience
  • Gather opt-ins to your email list
How To Create Website Content

Different people take different approaches to producing good website content. Some plan their content for the coming week. Others plan it for months ahead. When you plan your content you'll need decide how you will publish it. Will it be text, video, audio or graphical? Maybe a mixture of one or two of these options?

Then what is the subject matter gain to be about? What keywords and phrases should you include? You'll also have to decide when you're going to publish it and where. It makes sense to incorporate your content material into your all your online marketing strategies. All of these factors give your content a purpose.

What Do You Want To Achieve?

Every piece of content needs to have some sort of call to action. For example, if you want to encourage comments and feedback at the end of a blog post, you have to ask for it. That's your call to action. If you want to send people to a sales page, you need some sort of "Click here to learn more." Your purpose will be integrated into your call to action.

Gone are the days where you could fill your website with poor quality, keyword heavy content and just sit back whilst the search engines sent you lots of traffic.Using effective content is important for your business because, today, content truly is king on the internet. Find out the 7 ways that good content can boost your online business at:

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Sunday, February 26, 2017

Three Reasons to Use WordPress for Small Business Websites

By Bill P. Kelly

There are thousands of available website platforms out there to make an online marketing, ecommerce, small business or hobby website. Anything from free "hosted" services that require no programming knowledge of any kind to millions of freely available website templates that can be used with programs such as front page and the like. My suggestion to anyone looking to make just about any kind of website, small business owners included, is to use a self-hosted WordPress application. There are a hundred reasons for this and here is what I consider the top three:

1) It's amazingly flexible. With a self-hosted WordPress website you have the ability to quickly and easily make a good looking and operational simple website with basically no knowledge of any programming languages (like HTML or PHP). In addition, as you get more comfortable with the program, there are thousands of what are called "plugins" that allow you to vastly expand the features and functions your website provides to your users. These included, but are in no way limited to ecommerce solutions, slideshows, RSS feeds, photo gallery features, newsletter applications, inventory databases, connection though Facebook and Twitter accounts and just about anything you can think of. The program itself is very search engine friendly which means you'll have good luck with ranking with some of the big sites like Google or Yahoo.

2) It's constantly being updated. As online technology and trends continue to change keeping up with the latest and greatest new thing can be very difficult if you are doing your own thing when it comes to websites. The beauty of the WordPress software is the team of developers and users alike that keep it up to date, provide a never ending flow of new themes and plugins, and help prevent malicious attacks from the unfortunate reality of hackers. I'm sure you've come across websites that look, even to the novice, to be hopelessly out of date. This won't happen with WordPress as it is stunningly simple to change the look and feel of your site whenever you feel the urge.

3) It's free. That's right, free. The WordPress software is available at no charge to anyone who would like it. It's Open Source software that is being used by millions and millions of people worldwide. To have your own self-hosted website the only real costs you incur are that of a domain name, maybe $10 a year, and a small hosting account which might cost $10-$15 a month. That's it.

If you are looking to start a hobby site, an online marketing site or any sort of small business website I encourage you to look seriously at a self-hosted WordPress website! Get to it!

Visit [] for tips and tricks on website development and social media. Bill Kelly is on a mission to empower novice webmasters, small business owners and non-profit organizations with the ability to create and maintain their websites using WordPress and assist with their online marketing and promotion efforts.

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Sunday, February 19, 2017

Tips to Get Small Business Web Design Right


When a designer works for an established name or brand, he can get away with some hiccups here and there. There is plenty of public out there, well aware of the brand and will surely love to visit once in a while. Designing part is often not paid much attention by the visitor in the aura of the brand. Interestingly, the same is not the case with small business; web design gets a lot of attention from visitors and a lousy one can just not work. Hence, designer's work becomes even more challenging. Here are some tips to get the small business web design right;

Minimize Clutter

The charm of an established brand makes a visitor bear the widgets, clutter and even horrendous animation. But in case of a small business website, no such charm is present. So, focus of the design needs to be only on the most important elements. Too many shiny things trying to attract user's gaze will lead to eventual loss of visitor's interest. Simple slogans and lone images are very effective in communicating ideas in case of small businesses. Advertisements should also be avoided at any cost.

Lengthy Pages

Agreed that lengthy pages are abundantly available on web and there is a growing acceptance of the same but in case small business websites, people are still conservative. Social media and entertainment based websites are slowly doing away the fear of endless scrolling. But still, we have a long way to go. In case of small business website, the length mainly increases if one opts for a lot of images and information. This is not something that usually works in favor of the website. Small business web design needs to have pages with less need of scrolling. Focus should be on the main product and special offers, if there are any.

Utilize Above-The-Fold Wisely

Above-the-fold area has enormous potential in itself if used wisely. Even in case of newspapers, it is given special attention in terms of advertisements. For websites, above-the-fold area is very crucial. Speaking of small business websites, a professional web designing company would suggest highlighting the most popular products and special offers in above-the-fold turf. This will help in establishing instant communication with the visitor. Along with that, it will also make a strong first impression.

Consider physical theme integration in web design

If a small business has planned its physical presence by taking into account a particular color scheme, logo, design or any other element, then, there is no reason why the same features should not be followed in the website. Customers relates with such elements, and for brand consistency, they ought to be present in the website as well. A professional website design firm would certainly consider the same as the first step of evolving an online brand.

Thinking outlandishly can also benefit as it will guarantee those initial seconds of engrossment.

Keep these points in mind to make your small business design strike the right chords. And don't shy away from discussing them with your designer; it will only highlight your intellect and garner respect.

About the Author

Ablysoft Private Limited is a small business web design company helping brick & mortar business owners in placing the right foot forward in the web world. It has been active in the field for more than seven years.

Sunday, February 5, 2017

Web Design Is A Crucial Factor In Page Ranking


While considering the importance of your website, there are several factors that you need to keep in mind. Whether you are planning to launch a new website for making your business brand more visible, or you have already launched a site long time back, you main aim will always be to acquire the top ranks in the search engine lists. This top rank can again be acquired through various efforts of search engine optimization among which Web design is one of them. As the name implies, it refers to the designing of your website for an attractive appearance, but the task is not that easy as it might sound.

Importance Of Proper Design:

There are many new and even many experienced website owners who are not aware of the adequate importance of web design Dublin. Well, you should always remember that even if, your site has the most competitive keyword and has a well written content, your visitors will not feel like visiting your site, if it appears to be dull and bland. This is where the importance of website designing lies. You will have to determine the color, the intensity and the shades that you will use in your site.

In addition to that, you will also have to select appropriate images that will fit well with the contents of your site. Make sure that the web design Dublin is not loaded with plenty of images and flashes. This is because in such a case, your website might take lots of time to load. Consequently, it might be a distracting factor for your visitors, and they might simply turn away from your website. Therefore, you need to design your website very carefully, so that it is simple and yet attractive to your visitors, and matches well with the rest of your site.

Carry A Thorough Research:

If you experience difficulty in understanding about the appropriate website design Dublin that you will apply for your site, there is absolutely nothing to be worried. You can simply carry out a thorough research on the internet in order to find out the most appropriate design applicable for your site. In addition to that, you can also follow some tips that are available on the internet, so that you can design your site well. Remember that designing is one of the most important factors of seo that can help you to attract the attention of the search engine spiders.

About the Author

Yokweb - One of the Best Website Design Dublin, Ireland help you to Create Beautiful, Search Engine Friendly and Easy to Navigate Web Design at Best Affordable Price - for more information please visit:-

Sunday, January 15, 2017

Content, SEO and Web Design for Small Business Is A Must

Dave M. Barlow

Today, people want to design a website that can fascinate everyone. This is highly essential for your business if you want to have a strong online presence and high traffic. There are a number of business owners in the world who still don't know how to attract huge audience to their website and how they can make huge benefits in the online world with a good website. With some skilled website designers UK you can surely get the required presence and business. These companies will design websites that will highly effective in getting traffic and attractive in looks also increase your daily business sales.

There are a number of essential elements that must be included to make it a high quality websites and they are:

1. High Quality Content is the need of the hour, it is very important to have quality content because the badly written and executed content on your website will impact negatively on your website and you will be ranked lower in the search results and most important lack of good content will showcase the negativity of the company. It is becoming essential with the passing day to have the best and quality content on each page of a website. It should have been written by professionals and for the target audience. It is very important for both small and big enterprises equally. Web design for small business is almost equivalent to quality content; it should never be ignored and equal importance should be given.

2. A clean and clear design is always recommended - it is very important that you should maintain a good and a clear design because if you don't follow the basic rules, then the users will sometimes get frustrated. Try to completely avoid the flashing banners and also popup. You should hire professionals for the designing a website that will be clean, simple and functional; it will help the user to easily navigate in the website without getting annoyed. The color selection should me made according to the company and its services. Website designers UK is considered best for a perfect design that will fulfill every demand of yours.

3. The website should be Search Engine Friendly - Today, this is the most important thing than anything else. Even if you have the best design but people can't find it or the website is not displayed in the results of a search engine, then the great design is of no use for your business. This is a method that will ensure your products and services are displayed on top of the search results pages. There are a number of Website designers UK companies that can provide you quality and effective SEO services for your business. This method will make sure that your website is ranked higher in the Google and other search engines which will make it easier for your target users to find your services.

Web design for small business or large business should be same because if the above mentioned points are followed, then you are sure to achieve the results.

About the Author

Aesop Edwin is an expert in web design for small business and has been associated with The Web Maverick in a wide range of projects. The company boasts a team of creative website designers UK that can build effective CMS, ecommerce or any other type of websites on time and budget.

Sunday, January 8, 2017

Web Design Using a CMS

By Damien Kettle

There has been a big craze lately, everybody wants their site as a database driven site or Content Management System (CMS). There are many advantages to using a CMS over ordinary static page site, the main on is site structure. You can change the structure and the hierarchy of the site instantly.

A Content Management System could be best described as integrating elements of a web site such as design, content, media and database into one easy to use package. The System is normally controlled by using a web interface (a form) which will capture the data and store it in a database according to its attributes (title, category keywords, description etc.). Some of the better ones out there are Mambo / Joomla, and because it's open source there is a large community are continually contributing updates and addon's to the system. Here's an example

The design of the site itself is controlled by templates and css style sheets making the design and development of the site is much more consistent especially larger websites. Another important factor is that because the whole site design is controlled by a couple of files it can be easily updated to give your visitors a themed season effect such as Christmas, Easter, Summer, Winter etc. This is important when it comes to repeat visitors, they know that the site is up to date and that the designer / developer is actually thinking of the visitor.

Finally, as you become use to working with a Content Manage System, you could spend more of your time concentrating on content and maybe farm out the design or purchase some templates for your site.

Damien Kettle is a Dublin based web developer. Visit: Web Design Ireland

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Sunday, December 25, 2016

Why do you need best website design for small business?


Do you want immense popularity in terms of your business? Definitely you all deserve to have that. But for having that it is essential to have a good website where you could popularize your brand or product. In this respect, it is good enough to focus on the designing of the site. As you could see that these days internet is the best form of publicizing. Indeed it is necessary to keep an enduring impression on viewers who would be attracted towards your site. That is why you need to choose the right website design for small business.

Always remember that a perfect website build in the best way could definitely make your site unique from others. Being a small organization does not have any kind of apprehensions because a well developed site could leave same effect just like the bigger organizations. You have to know the proper ways of marketing your business for that internet is the most invincible platform indeed.

No doubt it is necessary to have a good website through which you could get success for your business. In addition to this, remember that a professional look is very necessary to popularize your online presence. Moreover, you should try to get a perfect logo which has a professional touch. Make sure that you could use that both online as well as offline.

One more thing you have to remember is that only building a site would never put an end to your task. While preparing the site you have to think the targeted viewers. Moreover, being an owner of the site you have to focus on the requirements and demands of customers.

In order to be perfect, make sure to do some research online which would help you to get some new facts which you could incorporate in your site as well. Thus, small business website design should be prepared keeping all these things in mind. The next most important thing that you should remember is that images and color also do play a perfect role.

In order to highlight the importance of your site make sure that proper blend of color should be added so that your site should look less cumbersome. In order to magnetize visitors always try to use images which should be compelling enough and would work miraculously. The next thing that you should keep in mind is the content. Always remember that content should be very powerful. In addition to this, there should be proper insertion of keywords so that content should look perfect as well. In the content, things should be precise and curt.

Do not exaggerate information rather you should insert some necessary and relevant information in the site. Most importantly you should prepare your site in your best way so that viewers would never feel like leaving your one and hopping on the other. Definitely people would remember you through your remarkable website. Thus, small business websites should use best and aesthetic design in order to increase their annual revenue. Now you should also try out for your business as well.

About the Author

More tips here any kind of apprehensions because a mississauga website design could leave same effect just like the bigger organizations.