By Tom M Cruz
Custom web design can be important for a business owner who isn't familiar with the web, and doesn't know anything about designing a website. When you do business online, the first impression that visitors have of your website can make the difference in them becoming repeat customers, or going to your competitors. It's been estimated that most visitors take approximately 5 seconds to decide whether your website is worth searching or if they need to go elsewhere. It's the same as owning a brick and mortar store. If the store isn't clean and well organized with attractive displays, customers will be out the door before they even look at your product line. It's important for a business website to look professional, but to be created by an experienced E commerce web design company.
Not only does the website have to project a professional image, but it must be optimized for the search engines to find it. Some business owners are hesitant to have a website designed because they think it's going to cost a lot and it's not in their budget. Affordable custom web design is possible for a business, even on a limited budget. By having a designer create a website for you, you can have a custom designed site that suits you perfectly. Another good reason to have a website custom designed for your business is that web designers usually have at least one person on their team who's familiar with SEO. If people can't find your website, you won't be successful. An SEO expert can optimize your website so that it will be found in the search engines, and you can get higher rankings over the competition.
When you're in the startup phase of a business, you're working to get a large customer base of repeat business. If you're not experienced with web design, it's best to have a professional design your site and provide updates about the company or new products, as needed. It's customary for a lot of web designers to provide updates or add new pages to your site when you need them, at no additional cost. This can help to manage your budget when it's limited.
Some important considerations to keep in mind when having your business website designed, is that you only have a few seconds to make a good impression. Your site should have clean lines, attractive graphics, and look professional. The information on your site should be relevant to your business. The design of all your pages should be consistent. It should be easy to navigate, and all your pages should be accessed quickly.
Article Source: http://EzineArticles.com/expert/Tom_M_Cruz/758750
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