Sunday, December 9, 2018

How Could a Good Church Web Design Benefit Your Church?

Church leaders are convinced that a church should have its own website. But why should you hire a web designer to give your site a good website design? What is the importance of a good church web design and what are the advantages your church could get from it? Read More About Church Websites

Sunday, December 2, 2018

Affordable Web Design Explained

Having a website designed by a professional web designer needn't be difficult, nor expensive. Website design is actually quite affordable - if you know where to look. With that said, there are a lot of design studios and web designers to choose from, aren't there? A quick search for 'web designer' using Google will give you over 46 million results to sort through. It's understandable that most people don't have the time to look at more than a handful of portfolios (let alone 46 million) before settling with a design studio or freelancer that claims to offer affordable web design services or simply 'appears to be good'. Website Costs and Confusion Affordable Web Design Syracuse NY - Does It Really Exist?

Saturday, November 3, 2018

Why Invest In A Professional Website Design

By Max Chohan

The website design process

There are no sudden or quick fixes for your company's website requirements, as website design has to grow naturally through a step-wise process that requires a great deal of research, planning and focus on details. Unfortunately, the convenience provided by cheap website templates combined with inadequate budgets and limited availability of time, planning and research are usually ignored. The result is a website similar to a house built without an architect's plan.

The website planning process

To get a website that looks good and is efficient, you should follow these tips:

Create a profile for your potential clients: Include the brands they like, where they buy and even the cars they drive. This will help you get into your potential clients' shoes and define visual benchmarks.

Create a map for the users' journey: Write down how the usual customer reaches your website, what you would like them to do after they reach there, the information you want them to get and their preferred action before leaving. This map will enable you to plan an appropriate site map.

Information design: Write an objective for every webpage you have selected based on the site map. Include the message, the information to be displayed and the call-to-action. You will now be able to see how one page is connected to the next. Connecting the dots, you will create a user journey or logical flow.

Wire frames: You can now start detailed planning for each page.

Creative briefing

Other important elements you need to research are your options for creative direction, for the way the website should look and feel, the brand values you wish to portray and the appropriate online atmosphere for your website. Visit other websites to see what you like or dislike about them. Also look for the elements that add efficiency to their processes. It is important to establish whether your users will access your website through mobile phones, laptops or desk tops.

Once your research, planning and creative brief are ready, your website designer can start working. The detailed information you have provided will enable them to consider all vital elements, rather than focusing only on making the website look pretty. You are literally putting your business into their hands, which is why it is very important to choose a professional website designer so that you get the services you are paying for.

What forms part of the website design

The elements that influence your web design is the layout, iconography, typography, graphics and colours. Your website designer will consider each of these. In the next phase, the designer will focus on the aesthetics; the textures and artistic finesse to make each element attractive and consistent, adding character through design elements.

The challenging part for the designer is that they cannot control how the website gets used or viewed. If the site is built using jQuery, HTML and CSS, they will have to consider roll-over states, animated frames or scrolling.

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I am a service that offers web design Syracuse NY area, maintenance and reconstruction for small businesses and organizations at a reasonable price in the Syracuse area. Please take a look at my portfolio of web sites I have running and have designed. Contact us Today



Sunday, October 28, 2018

Small Business Website Design - 7 Essential Elements

By Daniel Morel

Small Business Website Design is more than just coding HTML or using pre-made templates to add some content. Having a good small business website design is about including all the elements required to ensure your visitors have a pleasant experience on your website where they can trust you and find answers to their questions.

Include these 7 elements in your small business website design and you will have a small business website that will rank well in the search engines and will convert your visitors into customers.

A clear purpose

It has to be clear from the first seconds your visitor lands on your page. Tell your visitor exactly what you're offering. You should decide exactly what course of action your targeted visitor should follow. Then guide your reader along that course with clear content, and avoid anything that might distract their attention or divert them from that course.

Clear customer benefit

This is where you load your copy with evidence as to how the reader's life will be improved by your products or services. Here is where you talk about your skills, how your products are better, cheaper, last long or whatever added value they offer. It's about giving details of the materials or special techniques you use can influence a visitor to purchase from you. Showing pictures, providing customer feedback or case studies can help a visitor answer some questions they might have and help you close the deal.

Onscreen reader friendliness

Avoid using long paragraphs and an a large amount of pictures on your landing page. The home page makes the introduction to the reader. It is where you present your offer and explain how you will be changing the reader's life and to fulfill a call to action. To give more details or information direct your visitors to other pages designed to do just that.

Clear language

A small business should use a personal approach where you introduce yourself in the first or second paragraph - just as if you were shaking hands with someone. Take advantage of the fact that people feel comfortable much quicker if they know there's a real person, not a faceless company, on the other end of the line. If you are a one man business don't be shy and use "I" in your copy. Make the connection with your reader and give him the real picture of what your business is all about.

Professional impression

The small business website should be simple and use colors that are appropriate for their business. Keeping the style of dark text on a light background is easier to read and project a more professional image than using dark backgrounds or neon colored fonts. Small businesses should use a simple two column layout with a large area for the main content and a sidebar for other items. The website navigation should be at the top with the company's main logo and contact information. In the sidebar you should have an about me section with your picture and a few lines on your career as business owner. The sidebar is also a great place for your main contact option, sales offers, news items, upcoming events and so on.

Search engine friendliness

Website titles can contain more than one key word and every single page should have its own separate title. The main website title should be the business' main keyword along with the company name or geographical location like "Custom Handmade Humidor by Arlin Liss" or "Central Air Repairs and Installations -- Burbank, CA." Then when you create pages and articles for your website you include to long keywords in the tile of each page. "What to Put on a Small Business Website -- An article by Daniel Morel". Each page is designed to bring in it's own traffic. So the more pages targeting the right keywords you have the better the chances of your site being indexed by the search engines.

Inside every single page you place the keywords for that page inside headings, sub headings, picture captions, links, bold, italics and so forth. When it is done right it looks natural to readers and still does its job with search engines.

Clear call to action

Will visitors know what to do once you've convinced them that they must own what you sell or hire your services? Once you have engaged your reader there should be little distractions on the path to the call to action. The website copy needs flow directly into a single call to action. Finish the body copy with a direct appeal, e.g. "Why not get in touch with me right now?" or "Ad to Cart".

When designing a business website just remember to keep free of clutter and excessive animations introduce yourself and what you do and to solve your visitors problems by answering their questions. When you create content that is optimized for both the readers and the search engines by concentrating a few keywords per page but using the keywords as often as possible you increase the chances of being indexed by the search engines. And always remember that a simple and well organized website will make your business look more professional and attract more qualified prospects. Could be any simpler?

Article Source:

I am a service that offers web design Syracuse NY area, maintenance and reconstruction for small businesses and organizations at a reasonable price in the Syracuse area. Please take a look at my portfolio of web sites I have running and have designed. Contact us Today



Sunday, October 21, 2018

Prerequisites While Selecting The Perfect Web Design Company

By Clipton St Rivaldo

The web presence of your company plays a significant role in the success of your business. Nowadays, entrepreneurs prefer to do online research of your company and study your website thoroughly before investing or signing any business contract. Entrepreneurs who are not accustomed with web projects and don't know how to select the perfect web design company often land up choosing the wrong one. Availing the services of a wrong web design firm can produce devastating effects and affect your business adversely.

However, according to web design experts, there are few points which should be taken into consideration while selecting the perfect web design company. Such points may include:

Web design Pricing:

A good quality website design ensures excellent business opportunities. In the world of web designing, a good quality Designer demands a decent price, while a low cost equates to pitiable quality. However, few web companies offer initial quotes and hide the actual cost which eventually piles up. In few cases, often clients complain of doing business with "Discount Web Design Companies" which promises of a reduced cost but results in loss of time along with money. Hence, selection of web companies on the basis of pricing should be carefully conducted.

SEO Services:

Such services focus on improving the ranking of your website in various search engines like Google and Bing. Higher search engines attract the organic leads, which are received without paying a penny to Google. If the effectiveness of SEO is neglected, even an attracting and excellent marketing strategy will not be able to attract visitors to your site.

Proper Marketing:

Marketing is the key to propagate information about your website among the web crawlers. Make sure you hire a designer who can comprehend the thinking of the consumers and devise a website layout which will guide them in-and-out of the sales process. Without implementing such element, your particular website will lack adequate luster and visibility to create a difference in the business world.

Effective programming:

It is an absolute imperative for the growth and success of your website. A slight error in functionality can affect the professional look of the website adversely. Likewise, tremendous programming can add value to your prospects by making your site more use-friendly and easy to access.

Copy writing:

It may go unnoticed, but copy writing is surely an important point to ponder when it comes to selecting the perfect web for your website. To get the best out of our website, make sure you hire a web design firm which has a professional copy writer to meet the immediate needs for unique words.

While selecting a web design company for your website, make sure all the above points are covered. The above mentioned points are essential for the success of your business concern and will benefit you in the long run significantly.

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Contact us today for more information and to see what a difference a strong web presence can do for you and your business! Web Design by Rick a Web Design Company Syracuse NY