Sunday, March 18, 2018

Custom Web Design for Small Business

By Tom M Cruz

Custom web design can be important for a business owner who isn't familiar with the web, and doesn't know anything about designing a website. When you do business online, the first impression that visitors have of your website can make the difference in them becoming repeat customers, or going to your competitors. It's been estimated that most visitors take approximately 5 seconds to decide whether your website is worth searching or if they need to go elsewhere. It's the same as owning a brick and mortar store. If the store isn't clean and well organized with attractive displays, customers will be out the door before they even look at your product line. It's important for a business website to look professional, but to be created by an experienced E commerce web design company.

Not only does the website have to project a professional image, but it must be optimized for the search engines to find it. Some business owners are hesitant to have a website designed because they think it's going to cost a lot and it's not in their budget. Affordable custom web design is possible for a business, even on a limited budget. By having a designer create a website for you, you can have a custom designed site that suits you perfectly. Another good reason to have a website custom designed for your business is that web designers usually have at least one person on their team who's familiar with SEO. If people can't find your website, you won't be successful. An SEO expert can optimize your website so that it will be found in the search engines, and you can get higher rankings over the competition.

When you're in the startup phase of a business, you're working to get a large customer base of repeat business. If you're not experienced with web design, it's best to have a professional design your site and provide updates about the company or new products, as needed. It's customary for a lot of web designers to provide updates or add new pages to your site when you need them, at no additional cost. This can help to manage your budget when it's limited.

Some important considerations to keep in mind when having your business website designed, is that you only have a few seconds to make a good impression. Your site should have clean lines, attractive graphics, and look professional. The information on your site should be relevant to your business. The design of all your pages should be consistent. It should be easy to navigate, and all your pages should be accessed quickly.

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I am a service that offers web design Syracuse NY area, maintenance and reconstruction for small businesses and organizations at a reasonable price in the Syracuse area. Please take a look at my portfolio of web sites I have running and have designed.

Friday, March 16, 2018

How to Use Contents to Promote Website Businesses

By Wayne Curate

Promoting a website business using the contents from articles, blogs and reviews can indeed build some back links, traffic and high page rank.

Article marketing is still one of the best methods to promote a website business because articles provide your visitors with relevant information based on their interest. You can write your own articles and this could help to boost your online credentials. Ever website owner should promote using article marketing, especially for SEO purpose; if they want to build links.

You need to find articles that relate to your business and get your website load with contents; you can outsource your article marketing if you can afford to and you can use an article submission site that delivers this service on a monthly basis. You will need to do some research before you commit to any online product or service.

There are also some article website where you can use those articles to promote your business. The disadvantage is that you have to leave the author's resource box intact. You can use these if you really favored the article but you can have bundle of articles for reasonable low-budget; just do your research.

As the contents on your site begins to build-up so does your visitors. You can begin submission of your site on some of the relevant search engine. You will need as much relevant search engine to index your website pages to generate search traffic; these are considered organic or unique visitors. Everything really base on marketing and researching ideas as you proceed to find the tools of promoting a website. The more natural way to have your site ranking high is to build website links and send traffic to your site using content marketing.

Blogging is a good method to send traffic to your site and to build some back links and as your blog site and visitors grow so does your website PageRank. Getting good product review to show case on your site can add some extra reading pleasure for your visitors which entail more traffic and possible a better page rank.

Getting a high PageRank should be the task of every online business owners but if you are caught between a hammer and a nail you could find your effort to gain high page rank like a pin in a hay stock. There are more to do online to figure out page rank but if you want to rank for a few keywords you are going to have to research to find the best techniques.

You can focus on some longer terms search for your business ideas. If you continue to produce articles online and begin submitting to directories, blogging and writing product reviews, gradually your few long tail keywords will come up big on one of the search engine. You want to send traffic to your site from other business interaction like posting your offers in forum and networking sites. Traffic begins to build once your promotion ads and articles begin to surface on the world-wide web.

You need to continue doing online research so you can find the best website promotion that attract targeted visitors to your business.

Starting a home base business takes time and effort and you need to find research ideas.

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I am a service that offers web design Syracuse NY area, maintenance and reconstruction for small businesses and organizations at a reasonable price in the Syracuse area. Please take a look at my portfolio of web sites I have running and have designed.

Sunday, February 18, 2018

Ten Reasons Why A Facebook Page Is Not A Replacement For A Professional Business Website

By Michael DeAngelis Jr

In a tough economy, business owners are faced with the challenge of marketing their products and services while facing major budget constraints. In order to purchase what you are selling, customers need to be able to find you. They need to differentiate between what you have to offer and competitive products. You have to avoid the commoditization trap and people who are shopping strictly on the basis of price (unless your goal is to be a low-price leader).

In the 21st Century, businesses cannot hope to be competitive and profitable without a strong online presence. Mobile devices such as smartphones and tablets are quickly overtaking traditional desktop and laptop personal computers as the device of choice for customers who want instant and informative data prior to making purchases. If a business lacks a professional and fiercely competitive online presence, the level of missed opportunities cannot be overstated.

While the cost of certain forms of online marketing may seem prohibitive for some small business owners, their free alternatives only offer a solution on the surface. Here are ten reasons why putting together a Facebook page as your sole means of having an online marketing presence will not serve your best long-term goals for success.

1). Facebook isn't "free." You may have heard the adage "If you're not paying for it, you become the product." In exchange for providing the free tools to construct your Facebook page, you exchange a tremendous amount of personal data. Facebook collects data on you, as well as visitors to your page, in order to deliver targeted advertising to you. They also share this data with their partners, and no one knows with absolute certainty how this data will be used in the future.

2). If you are not a Marketing Professional, you cannot deliver a professional marketing message. Quite often the task of putting together a Facebook page or no-cost "template" Website falls to a friend or family member of the business owner. The reality behind this decision is that unless this individual has been trained in the skills and disciplines of professional marketing, the result will be seriously lacking in the elements needed to outdistance the competition. Marketing involves strategy and analysis. It involves understanding what people buy, why they buy, and why they do not. Websites and Facebook pages without a strong marketing foundation become what is referred to as a "Brochure Site," meaning they are subject to a quick glance and are often disposable in the minds of visitors. It has been proven many times that customers make a decision to purchase based on emotions, on a feeling created by their perception of how they will feel after owning the product or service and what it can do for them to make life easier or simply make them feel good. They will then justify their purchase intellectually. If you don't speak their language, you are not selling effectively. Marketing Professionals are keenly aware of positioning and unique value propositions. The customers you seek can purchase products or services from you, or they can purchase those same products or services from your competitors, and your success will be based solely on how effectively you convince them that they will experience the maximum benefits from your company's offerings.

3). Websites will last as long as the Internet, while alternatives can be here today and gone tomorrow. In 2008, MySpace enjoyed over 75 million unique visits per month. Three years later, it became no more than a footnote in cutting-edge Internet options. It was purchased in 2005 for $580 million and sold in 2011 for $35 million. The same Professional Marketing tactics that are used in promoting stand-alone, professionally built Websites are employed in the promotion of Social Media such as Facebook, MySpace, Twitter, Instagram and more. The public has been conditioned to accept nothing less than the latest and greatest, which means that it is extremely possible to be at the top today and at the bottom tomorrow.

4). If you have a Facebook page, Facebook is in charge. You are not. If you own a Website, Facebook can never change your policies, its functionality, or any other detail associated with it. If you have a Facebook page today, you are working with a toolset provided by the company's developers in exchange for the personal information you allow access to. Read the fine print. Facebook is under no obligation to permanently provide the current level of functionality. Changes to their underlying code which might be presented as an improvement or enhancement could very well be in conflict with the page you've built, and if that happens, you'll have no recourse other than to accept the new changes or look for an alternative solution.

5). Facebook "Likes" are no guarantee of return visitors. There are a number of studies with varying information on this subject, but it has been suggested that up to 90% of the visitors to a Facebook page will not return after clicking the "Like" button.

6). When a person visits your Facebook page, you do not have their undivided attention. Facebook works in two modes. If you go to your personal page, you will see only the items you have posted. If you go to the "Newsfeed" view, you will see posts from all of your "Facebook Friends" as well as every Facebook page you have "Liked." The "Newsfeed" scenario can easily become too chaotic and congested to allow any kind of impact for your business's content. To say that a business can get lost in the shuffle is a tragic understatement.

7). Once an item is posted on a Facebook page, it is constantly "pushed down." New content keeps pushing old further and further down into the page. The post made two days ago (which might be the one you most want visitors to see) might now be virtually invisible among the sheer volume of content that followed.

8). If you meet Facebook's definition of "Newsfeed Spam," your posts won't be seen by many in your target audience. Refer to item #4 above. If you are providing content for a Facebook page, Facebook is in charge 100% of the time, while you are not. Your content can be deemed as "Newsfeed Spam" in a number of ways. First, visitors have the option to click the "I don't want to see this" link on any post. Once they do, they are asked for a reason why they don;t want to see it. One of the options is that it is a Spam post. Think about this for a moment and then consider how easy it would be for one of your competitors to click this option frequently on your page. Second, many Facebook page content creators make the mistake of asking for a "Like," which is automatically viewed by Facebook as an attempt to deliver Spam to its visitors. The metrics behind a "Spam" verdict are too diverse, you won't be aware of most of them, and unless you are actively delving into the statistics behind your page visits, you'll never know how many posts are seen and how many are hidden by the powers-that-be at Facebook.

9). As Facebook becomes more aggressive about delivering "targeted advertising" to its visitors, individuals in the Programming community have become equally aggressive about blocking content visitors don't want to see. There are plug-ins that you can install in Facebook that will remove ads and stop sidebar content such as "Suggested Posts" and "Trending" from appearing at all.

10). It's a credibility thing. Imagine that you are at a business luncheon and the person next to you strikes up a conversation. At the end of the conversation you say "Could I have one of your business cards?" You sheepishly fish around for a moment and then timidly say "Looks like I'm all out." How do you view that person's professional stature? A business that takes the time and shows the care to work with a professional Web Designer and produce a top-notch site stands head and shoulders above one that simply has a Facebook page, especially if that page is not update regularly or does not offer consistently top-quality content.

No matter how far we've come in terms of technology, one age-old adage remains true: You get what you pay for.

Take the time and make the effort to position your business at the top, rather than watch it get lost in the shuffle. A Facebook page can add to your overall Marketing campaign, but avoid the mistake of it being your only effort in attracting online customers.

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Syracuse Web Design New York

Sunday, January 21, 2018

Demographics and Website Design

The true potential of your website can only be realized by understanding the audience you wish to draw and focusing your efforts toward them. This target audience must be understood if you wish to design a website that captures their attention. It is only by studying this demographic or group of people that you can begin to understand their mindset and subsequently apply this knowledge to the design of your website.

Demographic data helps you understand the people you want to reach. Gender, age, occupation and income are typical examples of audience demographics. Using this information the webmaster can begin to develop a website design that interests the type of visitors they wish to see coming to their site.

Demographics and website design go hand in hand. Before you begin to develop your website have a clear picture in your mind of the target audience you want to reach. Without a profile of this audience it will be impossible to design a website that appeals to them.

Read More: Do you understanding your target audience?

Sunday, January 14, 2018

SEO and SEM Tips for Small Business Websites

You have a business. You’ve built a website for your business. Now, how do you get people to visit said website? For small businesses a website is only the first step to getting your brand online. Next, you need to generate traffic to your website through online marketing.

Here are some tips on how to do that:


As you probably know by now, SEO means Search Engine Optimization. You might be less familiar with SEM, which stands for Search Engine Marketing. Both strategies are about getting your website recognised and ranking on search engines like Google, Bing, or Yahoo.

What is a SEM

Sunday, January 7, 2018

Creating a Facebook Ad? Implement These Call to Action Tips

By Peg McDermott

Anybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can't expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

  1. Use at least one "action" keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.

    Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.

    You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as "lose weight today" or "lose weight faster."

  2. Don't beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.

    Don't make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.

  3. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.

    Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find that your campaign is generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization.

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Sunday, December 31, 2017

5 Must-Have Pages for Small Business Websites

By Mark Etinger

Small businesses websites come in all shapes and sizes. This is dependent upon not only web design but also the types of products and services offered. The website for a self storage company, for example, is going to be very different from that of an online clothing boutique.

Of course, certain aspects of website design and management transcend all boundaries. Let's take a look at five must-have pages for small business websites:

1. Home Page

This one might seem obvious, but you'd be surprised how many small business websites come up short when it comes to creating a proper home page. This is because your homepage is more than just the index.html or index.php file that appears when visitors arrive at your site -- it's your first impression, and you have to get it right.

Your home page should include the standard Search Engine Optimization (SEO) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

2. Site Map

This one goes out to all the search engines in the audience. If you have a website, chances are you're interested in getting it listed on Google and other services, and incorporating a site map into your website design is a great way to get started. It will also help those living, breathing visitors of yours find their way around.

A thorough site map will help Google make sure it's listing all of your pages -- and under the correct headings. It can also facilitate better page rankings due to your own internal linking.

3. About Us

Who the heck are you? Your customers want to know. Tell them your business philosophy, your primary offerings, and how many years you've been in business. Do you have a guarantee? Spell it out! This might seem like simple stuff, but it can really help your potential customers understand your company's human side.

4. Contact Us

Similar to an About Us page, a Contact Us page is a great way to reach out to potential customers. Include all the obvious information -- phone and fax numbers, street address, customer service email, etc. -- but don't stop there: You can enhance the web design of your Contact page by adding a shot of your storefront via Google Maps, for example. You could also include a traditional photograph of your storefront, or perhaps a photo of your entire staff.

5. Company Blog

Most small business websites have blogs nowadays. Does yours? Blogging is a great way to create fresh, unique content for your domain -- the kind of stuff that search engines love. It can also further show customers your human side, and alert the same about your upcoming special offers.

Worried about incorporating your blog into your web design? It's easy, especially if you design your site using WordPress website design. Small business websites built on WordPress look like regular websites, except that the backend interface is extremely easy to use, and adding a blog is easier than ever!

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