Friday, November 23, 2012

How Design Fits Into Building A Good Web Site

By Nicholas Edwards

What is a good web design? How does hiring a professional web designer help? These are questions I have been asked on numerous occasions. The best way to answer these questions is to explain why you need a good web designer.

To build a professional web site you require a professional design. A professional designer, whether they are from web design company, firm, agency or freelance, needs to be able to display a portfolio of their work. This portfolio should inspire you, allowing you to see what your web site can be.

While building the web design, your chosen designer should:

* Understand the business you are in.

The web designer should understand the business you are in so that they can tailor the design toward your business. This can be accomplished by meeting several times with the designer to talk about your requirements and help them to understand your business.

* Build an initial design using a graphic tool.

The web designer should build the initial design in a tool like Photoshop. This will allow you to view the design and make any desired changes.

* Revise the design.

The web designer should be able to work with you through several versions of the design to get it just the way you want it.

Once you are happy with the design, the next step is implementation. If you have chosen a web design company, firm or agency, they will have on staff people that can implement your chosen design.

If you have hired a freelance web designer, you can always hire a freelance web developer. A professional web developer should be able to take a well developed web design, and turn it into a professional web site.

After following this simple plan you should have a professional web site, without the headaches of building a site without a design.

About the Author: Nicholas Edwards is co-founder of The site is dedicated to building better web design through understanding. For more articles on web design go to

Permanent Link:

Syracuse Web Design

Wednesday, July 25, 2012

Promoting Your Website

By: Susan Jennerjohn
6 Proven Strategies to Promoting Your Website

There's a proven way to make money online, you can do this by selling information or knowledge you have.

The great part is you'll be your own boss. You're work from your home, while earning money on line. Isn't this fun?

But to successful, you'll need to promote your website.

Make a comprehensive marketing plan that where you've clearly identified your markets and how to appeal to them. You'll also need to work closely with your web team to optimize your website, so your business connects with both the human audience and content spiders.

But remember - you can only do some much promotions and marketing before you fall flat on your nose. Be sure you have the following elements present in your website.

To promote your website successfully, you need to have great products and services. Otherwise, they will come in to look but won't buy. Your promotional efforts will be a total waste.

Make sure your website is perfectly positioned, to sell and process orders. If your e-commerce aspect is not secure, then no one will buy. No matter how many great products you have. No matter how many links you swap with, promoting your website will just be a waste of time.

Third element - internet marketing, means you need a marketing plan which clearly speaks to your audience. Make sure that it's at a price you can afford. If you spend too much on your promotional efforts, only to have it die down because of lack of funds, you will lose your momentum. So stick to a promotional budget you can afford.

So how do you promote your website?

Website designKeep your website design basic and user friendly. This means minimizing the use of animation or outlandish colors. Make sure your content has the appropriate keywords in them, so that search engines can read and put you at the upper top of the rankings.

Optimizing your website for search engine rankings

Make it a point to submit your website to two of the most popular and heavily used crawler based search engines - Yahoo and Google. If your promotional budget is small, make sure it's keyword rich. Then submit, wait patiently for a few months before it to appear. Or you can do a sponsored listing if you have a bigger promotional budget.

Submit your website to directories. This is free; and many seo experts say you'll dramatically increase your chances of appearing at the top of the search engine results.  Try these directories: MSN, Yahoo, Google, AltaVista and Inktomi, for starters.

Do swap links with other websites. Only after, you've researched their websites to see if you're a fit for each other. Some will refuse to swap links, but don't let it throw you. Just keep trying.

Post authoritative comments about subjects you are knowledgeable about. A majority of these forums give you the freedom to put your URL at the bottom do so.   Lastly - write articles about subjects you are an expert on. Submit these articles to the directories that have big audiences. Include your URL and byline. Soon, you'll get the traffic you need, because of the promotional efforts you've done.

Author Bio
Not long ago, I didn't know ANYTHING about Internet marketing... However, within just 2 weeks, I launched my own website AND learned how to profit from an opt-in list, pull in sales with ezines, make money with Google Adwords and setup my own BLOG! Here's how:
Here's the website: 

Article Source: - Free Website Content

Syracuse Web Design

Tuesday, April 17, 2012

Web sites should be designed to facilitate

Encourage efficient and effective human-computer interactions. Designers should make every attempt to reduce the user’s workload by taking advantage of the computer’s capabilities. Users will make the best use of Web sites when information is displayed in a directly usable format and content organization is highly intuitive. Users also benefit from task sequences that are consistent with how they typically do their work, that do not require them to remember information for more than a few seconds, that have terminology that is readily understandable, and that do not overload them with information.
Users should not be required to wait for more than a few seconds for a page to load, and while waiting, users should be supplied with appropriate feedback. Users should be easily able to print information. Designers should never ‘push’ unsolicited windows or graphics to users.

Syracuse Web Design