Saturday, December 28, 2013
HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.
Be wary of web hosting companies who claim that they offer unlimited bandwidth to their customers. Usually there is something that is written in the small print that is far different than that. In many cases people end up having problems when it comes to fair use policies.
Always ensure you are giving meaningful feedback, as this is what creates the communication between a website and its visitors. For example, if an action taken by a visitor results in an error, do not simply display "error occurred." Instead, provide a message that explains what happened and how the visitor can correct the error by taking a different action. Without this feedback, visitors are more likely to grow frustrated and just give up by leaving your website.
As was previously discussed in the above article, a lot of people build websites, but because they use a hard to read font size, it becomes impossible to see the information presented on the site. Take the tips from this article so you can design a website that your viewers will be able to read.
Sunday, December 22, 2013
By Waqar Hasan
It is no secret that web designers have gained their fair share of popularity in the online environment. And why shouldn't they? It is far simpler for someone who wants a nice design for their website to turn to a professional. But if you lack the IT knowledge, some companies could rip you off. Hopefully, the 6 tips presented below will shed some light on the rather ambiguous decision of going with one website design company or another:
1. Payment in proportion with results - the most efficient web design companies on the market are the ones that merge hourly billing with flat fees. If you work with such a company for designing software, make sure you don't leave the fees for later negotiation.
2. Easy methods of payment - every professional team of website designers will provide you with various ways to pay for their services: anything from credit cards to bank checks.
3. Portfolios available for viewing - it is not advisable to hire such a company without taking a look at the designer's portfolio first. This way, you are able to assess the quality of their work before hiring them.
4. Testimonials that speak for themselves - being one of the greatest online marketing tools, testimonials are valid statements from people that have already tried out the services or products of a company and are ready to share their purchasing and usage experience. Testimonials have a great way of convincing skeptical people to buy because, in reality, every person buys something based on emotions and later tries to justify the purchase with logical arguments. To understand the power of a testimonial, ask yourself the following question - What influences you most when you buy something: a TV commercial or the opinion of someone just like you who already tested the product/service?
5. Newest time-saving technologies - whenever you hear a web designer recommend some sort of very expensive software even if there is a cheap and very useful alternative, you should consider twice about your choice. Some of the best companies are the ones that use time-saving alternatives, like e-commerce tools (such as osCommerce) or publishing websites (WordPress) to get the job done. You know a website design company is good when they show interest in helping you save money.
6. Honesty about work - if the designers in front of you are true professionals, they should be able to tell you right from the start which parts of your project are doable, which are not (if applicable), how many hours should each module take and a cost estimate for everything. A poor web design company will commit to any type of work without even waiting for you to finish the description of your project.
Sunday, December 15, 2013
In the recent years there has been a considerable amount of change in the way, the designers are creating the websites. Most of the users have already shifted to different mobile platforms that support the HTML5/ CSS3 web standards.
In this post you will get a brief idea on the recent web designing trends that have been evolving in last few years. In 2012 also we have seen several new trends and among them the most important is responsive design. In the same way some important web designing trends for 2013 are described below:-
Mobile First Design
Mobile first design means starting your design process by designing for mobile and then modifies it for tablet or PC. There are various benefits of mobile first designs like it allows website to reach more people (78 % percent of world population has a mobile device). Also it forces designers to focus on core content and functionality.
Infinite scrolling is the technique that is starting to emerge more across the web and can be seen on social media sites like twitter, Pinterest etc. Infinite scrolling also known as endless pages is an interactive design technique which obtains content from other pages and add it to the page on which visitor is currently present. It is a great way to retain website visitor as visitors not need to put more effort in navigating a website except for scrolling it down.
White-space and minimalism
The terms minimalism and white-space are used around a lot and from sometime these are part of website design also. Minimalist sites are those sites that use simple 2-3 column layouts that contain simple navigation, text, and leave the rest for white space. Also there are numerous sites that makes use of white space as a design tool that will force the users to focus on the information that is contained within the website rather than website itself.
Many web designers have survived through the rise and fall of websites built with Adobe Flash. Now we must approach the same design issues with new ways like- replacing Flash with HTML5, CSS3, Java-script, Canvas, etc. Using HTML5 you can implement dynamic websites without using flash.
So, these are the top four essential website design trends that you must aware of in 2013. Therefore all of the web design agencies must need to follow all of these trends to get more visibility.
Nikhil Tevatia has been associated with the IT industry for a long time. In his leisure, he loves writing articles. Through this article, he is sharing ideas on various web design trends that need to followed by any Web development company in 2013.
Sunday, December 8, 2013
Do you feel comfortable with and challenged by technology? Do you have specialized skills as an artist and technician? If so, combine your artistic ability and your techie skills with a degree in Web design and interactive media.
Web design and interactive media is a dynamic industry of integrated electronic communications running on conventional computers as well as devices such as cell phones, kiosks, MP3 players, and museum displays. As such, Web design and interactive media is an essential part of the business, education, entertainment, and scientific industries.
The field is ripe with employment opportunities for those who possess the skills to combine film, graphic arts, sound, and text to improve the dissemination of information. When you complete a Web design and interactive media degree program, you will have acquired those in-demand skills.
Web design and interactive media degree programs
In the Web design and interactive media associate degree program at the Art Institutes, for instance, you'll develop a strong foundation in the field, learning to combine animation tools on Macintosh- and Pentium- based PCs. You'll also become skilled in software applications such as Adobe PhotoShop and Macromedia Director to integrate animation, images, sound, text, and video into a complete project. The school's bachelor's degree program offers a more advanced understanding of Web design and interactive media. In the capstone project of the program, you'll plan, design, and develop substantial projects, often for actual clients
You may also gain professional experience through student internships and freelance work. Once you complete your degree program, you will have compiled a professional-quality digital portfolio to showcase the skills you've acquired.
Web design and interactive media careers
With a degree in Web design and interactive media, you'll be prepared for an entry-level career as an animator, creative director, digital media producer, graphic artist, instructional designer, interactive designer, programmer, project coordinator, special effects artist, or Web developer. These careers may be found in the fields of advertising, corporate communications, education, electronic games, film, law, marketing, medicine, and publishing.
To find college and career schools near you, surf http://www.CollegeSurfing.com.
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Robyn Tellefsen is a frequent contributor to The CollegeBound Network. Learn more about finding a school or career that's right for you!
Sunday, December 1, 2013
When you sell goods from a physical store, the appearance and presentation of your premises is undeniably important to the impression you can expect to have on shoppers and browsers.
E commerce is no different. It's important to put your best foot forward in terms of style and presentation. Although it's a very different environment, the world of online shopping shares many of the laws of regular, brick-and-mortar retail.
In terms of e-commerce web design, it's all about making life as easy as possible for the customer and making the path to buying both clear and logical.
Consider your site's navigation, for example.
When you walk into a grocery store, you rely on clear signage explaining how items are groups and in which areas you can find them. You know to follow a particular process: Pick up basket or trolley, select the items you require from the appropriate section of the store and go to the checkout for packing and payment.
An e-commerce site ought to offer a similarly logical and easy-to-understand layout. It must be clear to visitors what is on offer, where it is, how much it costs and what they need to do to buy it.
Having clear and logical navigation is all part of removing all possible obstacles that stand between your potential customers and the products or services you want them to buy.
The same goes for design,you wouldn't take a shop that sells expensive, high-fashion clothing seriously if they operated from a run-down warehouse in some obscure corner of some distant suburb.
Equally, you can't expect online shoppers to find your products and prices credible unless your e-commerce website's design, content and functionality reflects the values you're trying to communicate (and more importantly, your target audience's values).
So the way in which you present your products or services online can be just as important as the price point, really.
It's important to provide visitors with a design, layout and content that reflects their expectations of your business and its products. Your site's appearance and presentation can make the same difference as you'd find between a sole trader in a run-down suburban retail store and a mainstream fashion chain store on High St.
For these reasons, e-commerce web design is vitally important to an effective, successful online store. The visual and technical elements must both be of a quality that creates a positive impression on visitors and inspires them to do business with you.
Sunday, November 24, 2013
If you take a look at some of the most successful big name e-commerce sites, you may notice they have a few things in common. Undoubtedly good prices, special offers and high quality merchandise are substantial parts of their success, but take a closer look at the websites themselves and you may notice some common threads in their design.
A successful e-commerce website needs to be planned out and carefully implemented. Here are five tips that will help you to design a site that will draw customers in and keep them coming back.
Tip #1 - Foster your brand identity on every page
Whether you're an e-commerce start-up or a big name moving into the online world for the first time, brand identity is everything. Every element of your site's aesthetics, from colour palette to font style and logos, should play a part in creating your online identity. And this style should remain constant throughout and, ideally, match with your offline branding too.
Tip #2 - Optimise for both mobile and desktop platforms
A growing number of people are purchasing online via their smartphone or tablet PC, while many continue to use larger laptop or desktop platforms. Using a web design technique known as 'responsive design' to intuitively tailor your site for each platform can help you to better cater for both groups.
Tip #3 - Streamline the user's path towards the check-out
The user's main aim is generally to purchase what they want with a minimum of fuss. By a happy coincidence that's your aim too! So do yourself a favour and remove any unnecessary obstacles or redundant pages that may slow the process down.
Tip #4 - Include a search box and other time-saving features
The faster they can find, it the sooner they may buy it. Do everything within your power to help customers locate the product they're after. Having a search box where they can type in key terms is essential, while other features such as intelligent product recommendation can also prove invaluable.
Tip #5 - Keep product reviews short and sweet
Time is short and so too should be your product reviews. Stick to the facts with maybe a little sales flair thrown in, but don't go overboard on the details. And finally, always have a pretty picture to go with it which won't take an age to load on computers with slower connections.
Speak to your web design agency if you feel that your e-commerce website could do with a revamp. Investing in your website now, means it will earn it's keep and pay for itself going forward.
Jonathan Celeste and the team at ONIT Solutions like to go outside the usual design boundaries and create websites that not only have the WOW factor, but are technically excellent, search engine friendly and fully optimised to deliver results.
Visit our website today http://www.onitsolutions.co.uk or give us a call on 0845 224 1015. The business is out there. Win it with Onit!
Sunday, November 17, 2013
By Sina Enayati
Although there are many web design companies available, the services they provide are not equal, and you can see it in the finished product. If you'll notice, some company web pages are poorly designed, which is why it is crucial you make the right decision when it comes to hiring a designer.
CMS Knowledge is required
Gone are the days when a webpage just needed photos, links and text, because now interactivity is the name of the game. To get the most from your online presence, the company must be versed in open source CMS (Content Management System) platforms such as Drupal, Joomla or WordPress. With an integrated CMS platform you'll be able to manage the content of your website easily, and under the hands of a skilled designer you will end up with just one page to oversee your site's functions, very handy.
Other Factors to Consider
A good site designer will do more than just add images to your site as they'll also set up a system that makes it easy for you to upload multimedia content, link the site to specific domains, edit and more. In addition, custom site design along with CMS gives you the opportunity to choose from a wide array of plug-ins, themes, colors and other features that will add appeal to the layout design. Here are things you should expect from your web designer:
- Stunning, fast, creative, and effective designs
- Well laid out web pages to improve navigation for the user
- Attractive visual design that identifies and works for your target market
- Clear instructions and labeling for a perfect user experience
- Private in progress viewing during design and development
- Content Management System allowing you to easily edit your website
- Basic Search Engine Optimization (SEO) to help you with search engine ranking
- A sitemap to help visitors find what they are looking for
- Search engine friendly navigation menu
Aside from creating a site that's easy to navigate, the web designer can configure your site so it is Google friendly, thus making it easier for users to find your site. While a basic designer can make a site search engine friendly, CMS platforms are SEO optimized so traffic in your site will increase rapidly. By hiring a web designer that provides CMS services, you'll have an easier time supporting several sites and provide authorized access to users anywhere they are, essential if you are sharing information.
Hire a web designer who is not just a website designer, they should be a business savvy organization which caters to small and medium-sized business needs.
Sunday, November 10, 2013
E-commerce design conceptualizing and implementation are no easy tasks. For these tasks you need to learn some of the common concepts that will typically make up the entire industry. These concepts will help you design your business website accordingly.
The basic rule of thumb for e-commerce designing is to make the definition for the showcased products and services as detailed as possible. Doing this will help the clients get a good idea of the specifics of the products and services that your online company has to offer. An effective way to do this is to lay out your initial thoughts on a piece of paper or a separate file. This will help you further organize your thoughts so your clients will not have a hard time connecting one product or service concept to the other. After this, you may simply insert the text in the main website code.
This is a e-commerce design concept that enables you to classify your products and services according to the predetermined set of criteria established by the online company. Categorization is applicable if you have numerous products and services that you have to present to the clients and the affiliates. One of the benefits of categorization is the ease of browsing through the entire business website. If your clients find this task easier, there is a greater chance that they can make better and faster decisions when it comes to the services or the products that they want to avail.
Navigation is the process of browsing through the contents of your business website. Easy navigation on the part of your clients will enable them to check out more of your website contents. To make this task easier for them, you have to avoid placing too much text in a web page. This will eliminate the need to use the scroll bar just to view the entirety of the single page. Providing hover links are also helpful.
Headers are images, texts, and other forms of media found on the top part of your business website. This typically contains the title of the page and the name of your site. Inserting banners on the header will help make this part an advertising medium as well.
Content is the majority of what you will find in your business website. This is considered as the most important part of your site because this will help you clients and affiliates determine if you are worth working with. They will normally base their decisions on the services and the products that you have to offer. In some cases, the entire presentation of the contents can also imply how professional you can get in dealing with them in the future.
These are just some of the concepts that you need to learn about e-commerce design. These concepts can not only aid you in further understanding the complexities of this marketing field but also help in improving the way that you draw in clients and affiliates in your extended network.
We are a Long Island Computer Repair and Long Island Web Development company. For any issues with your computer or to inquire about a website call us at 516-570-3712 or online at http://www.circuitrysolution.com.
Sunday, November 3, 2013
By Rowena Jauod
An informative, well-designed and smartly-developed website stands a big chance to attract customers, close sales, generate more lead sales, and eventually turn new loyalists to your brand.
For this very reason that it becomes very important to hire the best web design and development firm that can provide viable solution to your website and branding needs.
If you are on the verge of making an informed choice to outsource your online needs, here are a few characteristics to look for a web design and development company.
When you are looking for a web design and development company, kindly ask about the different modes of making payments. A company that has been in the business long enough knows how much they will annoy their clients when making a payment is a struggle.
What distinguish the best from the bad ones are the ability for your clients to pay you. Do you accept all major credit cards? How about payments through checks? Or, do you charge deposits of 20-50% of the total fees? If you can answer all these for your target company, you might be in good hands.
Portfolios are easily available
When a company is proud of its impeccable credentials and the clients it worked with, they will show them on their portfolios online or through other traditional marketing collaterals. The previous work to clients are there for all to see to convince the client of their work methodology and of course to secure business.
Portfolios are also likely to have a number of good references too. When a company wouldn't show or provide you with portfolios upon your request, you bet that company may be only starting and amateur or cannot be trusted.
They pretty have plenty of stock templates
Their collection of ready-made web design templates are there to show clients during initial design consultations. Clients are then asked to pick on the ones that suit the requirements they laid down on their documentations.
It doesn't matter if the client ask that the site will have to be built from the scratch but with a repertoire of templates of the web design you and your client that use that as a springboard to further discussion about what they want to see reflected on their website.
Beside, it saves time if you can agree early on with your web design and development company about what the client needs.
Distinguished hosting and design
Ask for uptime, reliability and service from the website design and development company of your choice. If they offer you maintenance packages, make sure to ask about their web hosting solutions.
In the end, it is you who will decide whether or not you will tap the web design agency to provide you all these requirements.
Clients are allowed to handle minor updates
It must be an imperative that the web design studio you picked can eventually allow you to handle minor updates yourself. Some companies offer as part of the package training their clients to manage or maintain albeit in minor terms their website.
This is often the case when the client would then handle all aspect of updating for their own website.
They provide transparent turnaround time and rates
Honesty from the end of the web design and development agency breeds trust. It is also paramount that your chosen company is transparent and honest about the kind of rates it charges you for each aspect of the design.
They also provide honest estimation of time to finish the project. It is in this case that references and testimonials from former clients will reflect this trait.
Are you looking for a great web design and development company to outsource your site's development? You can check out Big Outsource @ http://www.bigoutsource.com/, an outsourcing company which is based in the Philippines. They are catering the Australian and other markets for their outsourcing needs.
Sunday, October 27, 2013
The design of a website can be gorgeous, if the site designer knows what they should be doing to create a great site. A design that is truly successful will stand out from ones that are mediocre, if the web design is effective. Having the right information is 90 percent of effective web design. Use the tips in this article to increase your know how about web design, and work toward becoming a true professional.
Your customer will likely be far more interested in your content than in your page's layout. Simple pages, carefully considered design, and targeted communication will make your content easier to enjoy and much more persuasive to your visitors. A page that is simple and effective will load more quickly.
PhotoShop is a popular application and web designers must learn it. However, many overlook another program called Dreamweaver that is extremely useful for web design also. Do yourself a favor, and familiarize with Dreamweaver and the benefits it can provide.
Make sure your content is relevant to many different contexts and cultures. Ensure that you provide measurements, dates, times and currency figures in terms that can be understood by a world-wide audience. Your site may be viewed by people who don't live in your country, so make sure currency, measurements, etc., aren't specific to your country.
Make sure to check whether your site works on all Internet browsers. A given web browser will interpret a website differently than another one will, and sometimes the differences are quite drastic. You can easily discern which browsers are used frequently. Use all popular browsers to test your site, including the mobile web ones.
If you are having a company or designer work on your web page, make sure to pay your invoices on time and in full. These companies work to maintain your website. When you don't pay them, they are less likely to give you help if something goes wrong on your website. Paying them on time will make them feel comfortable and eager to help.
Many people find it very helpful to subscribe to a newsletter for website designers. This offers periodic updates and ideas that will be useful for developing a site. Regardless of the experience level, newsletters are valuable for all web designers.
Think things over very carefully before adding Flash content to your website. While it can seem high-tech and exciting, it can cause computers to lag, and decrease a visitor's experience on your website. Don't forget some mobile phones and tablets don't have Flash enabled, so they are going to be frustrated when they can't view your site.
Don't host business websites on free hosting services. This is because you don't want a bunch of other advertisements taking away the focus from whatever products or services your site is selling. A hosting service that you pay for would be the better option.
Using a host's design tools to build your website is a good idea for the basic layout, but you don't want to rely on the design tools completely. You should be able to customize your website to reflect your taste and personality, so this means adding enhancements that the website builder may not offer.
Put keywords that are relevant for the audience you're targeting all throughout the design of your site. You need to persuade visitors to spend their money or join your cause. You don't want them to just think your site looks nice without taking any action. Keep your client base in mind when designing your site. Try to determine what your target audience responds to the best, and then use that phrasing throughout your site. Find three-five keywords and use them in your website design.
You should use a good layout for the site, one that you are able to work with and is basic so it's easy for you to understand the foundation of the web design first. Starting simple will allow you to add more advanced techniques as you expand your site, giving you a chance to learn each one by one.
The harder you work on your web design, the easier it will be for you to learn new techniques. Start by creating simple pages you don't even publish to the web, just so you can see how the basics work. Practice has to start sometime, so get to it sooner than later.
Resist any temptation to use pop-up windows when you design your website. You'll only annoy your visitors with this type of content, regardless of how important the information in the pop-up windows is. When the windows pop up, many people become frustrated and decide to leave the site rather than see what information is available.
Speed is king when it comes to WebPages, so be sure that your images are loading quickly. If a visitor needs to wait while the page loads, they may click off your site and not return.
Avoid using catches except during user registration. Catches make viewers feel that they must jump through a hoop just to see a simple webpage. Unless they have already registered, they will probably leave your site and browse somewhere else.
Most Internet users find intrusive popup windows and hyperlinks that open up in new browser windows extremely annoying. As a matter of fact, you will find many will get this functionality removed through their browser. Therefore, these approaches are something that you need to avoid using. If you are thinking about utilizing these techniques for navigational purposes, you should instead consider whether the overall navigation system you have in place for the website could use improvement.
Let visitors cancel actions if they want to. This includes anything from filling out a simple set of questions, up to registering for a product or service. If you don't give visitors the opportunity to cancel their actions, you are depriving them of control, and that can prove fatal to your website.
The beginning of this article stated that great web design can really be something to behold. It's easy to distinguish well from bad in web design, but getting from good to better -- or best -- takes more subtle touches. Use the hints and tips you've been given in this article to start designing an appealing and effective website.
Sunday, October 20, 2013
By Kartik Mehta
The world knows a lot about the importance of designs and that is precisely what is making designers notoriously famous amongst businesses. There are many aspects of design; separate aspects, that determine the success and acceptability of any online business. Talk about the web design related to anything, whether it be an Ecommerce store, a portal, a blog, a forum or just another business brochure website, fonts are immensely important among all the other aspects related to web design. But what makes them such prime members of the design subject? Let's get a better glimpse through instances:
- Supposedly, you own an online store selling fashion accessories. What kind of font do you expect your designer to use? Well, that would depend on accessories for which gender you are actually dealing with. There are masculine fonts and there are subtle feminine ones. So if your web design expert does not mind to ask you which gender are you primarily targeting, please take a moment to think out whether you would really like to go with him or not.
- Another one... How would you differentiate two separate businesses(both your's), to be depicted on the same page, when both of them are completely separate in personality aspect? Although the color, texture and geometry would be important factors in deciding the presentation and depiction of both the businesses, typography would occupy a stunning 95% role allocation. The robustness, subtleness, regularity, formality or leniency of any business is conferred wonderfully by the fonts that are used to write its literature.
- Again, if you are dealing in historic literature, selling novels and other written material, your typography would differ widely. There are many typo stores where you can find exact typo systems that completely describe your business. Vastly speaking, additive font tones are extremely useful, with the formal ones giving a professional look to any website. There are yet others that give a slight subtle look mixed with 'the guy next door' kind of attitude. Web designs have off late become highly dependent on the typography used along with the color of fonts.
- There are shabby fonts, fat fonts, slim fonts, tall fonts, small fonts, art fonts, graphic fonts, bold fonts, subtle fonts; all kinds of fonts! It all depends upon what king of business you own, how the other web design aspects are getting realized and how you are actually planning to personify your business. Fonts play a great role in revamping of websites and changing the business message as well. A radical revolution, though is not advisable. That would keep your customers confused about what has suddenly happened!
- Apart from web design, fonts are also instrumental in other disciplines and areas. Business cards for example, witness a staggering importance of typography. You practically do not have to write a real lot on your business card. But whatever little bit you choose to write, you have to do it with extreme care. The fonts you use, would be speaking of your brand and of your role in the making of that brand.
There are many more concealed roles, subtle and hidden, that fonts play in any literature and any display. Use them carefully.
Netclues is a Cayman Web Design wizard, that possesses in-depth experience in designing awesome websites and other web resources. The organization is dedicated towards providing profitable, accurate and personifying web designs to clients from a vast geographical array.
Sunday, October 13, 2013
Web design, the fastest growing segment among the various disciplines of graphic design, calls upon the creative and magical skills of a graphic designer, but it takes designers away from the physical media with which they are most familiar. Instead, web design challenges the creation of pleasing and evocative designs entirely within an electronic, digital medium.
In a series of disciplines that, at one time, meant literally getting their fingers dirty - an analogous concept that went well beyond allegory - web designers are actually at a disadvantage if their fingers are dirty at all.
What is web design, and how does it differ from the traditions of this time-honored profession?
Because of the digital revolution that has allowed manipulation of computer code to handle far more than the text-based skills of the first generation of computer science, the computer and its peripherals and software packages now considers text as just another graphic element in a cyber-world of illustration, photography, audio/video, as well as text, and a variety of combinations of these elements.
Like never before, graphic and web designers have access to a color palate that is millions of colors, textures that range from smooth glass to rocky crystals to ethereal fog, shapes that were once impossible to conceive, let alone replicate with ease, animation in three dimensions - and potentially more - and combinations of these abilities.
Web design is the discipline that takes these elements, puts them into the hands and minds of capable designers, and turns them loose on the facsimile of a medium that we still refer to, anachronistically, as a "page." In that respect, the details of the tools used in the software packages website designers employ are still represented by their dirty-fingers icons of the real, old-school tools: pencils and brushes, paint spray cans, smudges and smears, scissors and blades, cropping, fading, dodging, outlining, filling, and so on. Designers are, after all, still using these same techniques; it is just managed by a medium with which they interface only indirectly, but very effectively.
It is actually an advantage to the website designer because the speed of activity from inception to final result is often more quickly accomplished than ever before.
However, to all of the design skills that coordinate so well with the old-school technology of graphic design, the website designer must acquire new skills in computer code manipulation such that some of the graphic images, or icons, or text strings, created on the web page have direct electronic link to other pages to which the designer allows the webpage user to access to further enhance the user's ability to acquire information.
In this respect, the web designer enhances the skills of the graphic designer by use of tools that exist more in the realm of computer programmers than in visual effects design, but it all works in a cohesive whole to give the Internet user a more pleasing, realistic environment in which to search for our ever-increasing thirst for information.
Web design is a magical skill that blends industries that were once thought impossible to achieve in the first generation of computer use.
Are you based in Dubai, UAE? You may find the following website useful:
Sunday, October 6, 2013
Rules of Web Design
>R By Oluwabusayo D Oyebisi
Design is a multi-dimensional discipline that extends across art, technology, fashion, architecture, product development and several other fields. Beautiful and creative design can make a product, a marketing material, a website or even an office space more impressive and memorable. People nowadays are bombarded with a great deal of information with little time to spare and could be easily discouraged if the presentation of the information is not appealing or enticing. Recent studies states that average web surfers make up their minds on whether to stay on a website in less than 5 seconds after visiting the site. A good website should have both great design and great content.
Capturing the attention of a particular audience could be done more effectively with beautiful design and layout. On the Web the saying goes "content is king" but producing quality content and information while concurrently neglecting its visual beauty and aesthetics most times results in low acceptance and impact on the targeted audience. Beautiful landscapes and impressive panorama stand out and also invoke an aesthetic appreciation of nature in us, likewise impressive architectural, product and website design could make us experience the same feeling. The process of design involves seeking to generate various possible solutions, utilizing different techniques and thinking outside the box in the production of creative solutions. It is important to remember that good web design isn't just about a beautiful treatment alone, but it should also perform at a high speed.
Here are some of the basic rules to make sure your site's visitors get enticed, bookmark your site and most importantly return to your site.
Know your audience
It is important to first identify your audience before commencing on a design project or any other project. Knowing the identity of your target audience is absolutely necessary in order to know how to pass your message effectively to them and hopefully engage them on your website. Knowing your audience will not only help in the presentation of the information but also in creating quality content for them. By spending time thinking about the nature, demography and characteristics of your audience, subsequent design thinking time will be better focused and meaningful. Getting to know your audience might require a research which can either be quantitative, with hard statistical numbers about the size and composition of target user groups, or qualitative, with information about what that user group buys or consumes and what their lifestyle is like depending on the website's functionality. If this is a client's project and you have to execute a comprehensive research, feel free to include it in your quotation.
Use a clear and simple design
Simple is better. A beautiful design relies heavily on understanding the spatial relationships that exist between the different individual components of the design. Common components include logo which represents identity, navigation which should be easy to find and use, content which is what your site visitors are looking for, whitespace which refers to any empty area of a page, and finally the footer which usually contains copyright, contact, and as well as a few links to the main sections of the site. The logo and navigation are usually placed at the top of the website and should placed on every page of the website for better navigation. Whitespace helps a design to "breathe" by guiding the user's eye around a page, but also helps to create balance and unity. Your visitors should be able to find the information they are looking for in your site with three clicks else they are likely to click off your site as rapidly as they clicked on it.
Effective color selection
Selecting colors is no simple matter. Whether you're painting a house, or you're trying to design an attractive website, if you choose the wrong color, you could be headed for a disaster. With most modern displays having the ability to render more than 16 million colors, color combinations should be selected carefully to avoid the infinite number of horrible color combinations waiting to happen. It is important to note that different color choices generate different psychological responses. Ecommerce web site owners want to know which color will make their web site visitors spend more money. There is a field of psychology known as color psychology which is devoted to analyzing the emotional and behavioral effects produced by colors and color combinations. While selecting color, it is important to know whether you need warm or cool colors. Warm colors are the colors from red to yellow, including orange, pink, brown, and burgundy. Because of their association with the sun and fire, warm colors represent both heat and motion. When placed near a cool color, a warm color will tend to pop out, dominate, and produce the visual emphasis. Cool colors are the colors from green to blue, and can include some shades of violet. Cool colors can calm people down and reduce tension. In a design, cool colors tend to recede, making them great for backgrounds and larger elements on a page, since they won't overpower your content.
Choose images thoughtfully
Images have the ability to convey and communicate an idea or a lot of information very quickly and effectively, this explains why images are such a prominent part of web design. As the popular saying "a picture paints a thousand words", therefore images should be carefully presented. It is very important to avoid stretching of images so as to avoid distorting the quality of the images. Images can have various cultural, social and even religious interpretations so it is important to know the contexts within which they are used. The right images carrying the necessary messages are capable of capturing a visitor's attention, informing him/her about vital things or events and persuade him to act and get engaged on the site. Meanwhile wrong images can create a disaster by confusing, annoying and even repelling your website visitors.
Use beautiful typography
Typography is the medium through which the content is presented to the end user and therefore has an overall effect on the personality of the site. Typography could be useful as a channel through which you can transform a simple text into an expressive image and thereby improving communication. Good typography makes a design more appealing, enticing and could be a cornerstone to a successful web design. Even the combination of different font types could produce an artistic flair, but be careful not to confuse your users by using too many fonts in a project except it is absolutely necessary. Like in color selection, choosing which typeface to use might be an important decision, but how to mix them effectively is even more critical. Also note that line spacing, (which is the spacing of the lines of your text) could spice up a good scheme of typography.
Design for different screen sizes
Unlike some decades ago when majority of Internet users accessed the Internet through their PC, web designers were only bothered about large desktop displays. This has however changed due to the recent advances in mobile computing, with users now turning to their hand held devices to browse the web and have access to information on the go. With this convenience for users comes the challenge of optimizing websites for different screen sizes and devices ranging from smartphones, tablets and other mobile devices out there. It could be quite a challenge to design a website to look the same in every browser, platform and screen resolution, but the efforts invested will pay off later in the long run. It could be advisable to make sure you optimize for 1024 768 first, which is the most widely used screen size. However a new website building technique called Responsive Website Design (RWD) has emerged. This technique permits you to create a website that responds and adjusts in size to the different viewports of hand held devices and smaller screens that people use.
Make your forms easily to use
Web forms are also essential to websites because they stand in the way of user needs (a customer online order system for example) and they can improve the overall functionality and usability. It has been researched that most people dislike filling in forms, therefore web designers need to care enough of about good form design. On the Web today, forms are the keystone of ecommerce, social interaction sites, most productivity-based applications and other various web applications. This is one of the reasons why form design matters. While designing forms it is important to think about the user whose interest lies on the other side of the form, therefore it is important to minimize the pain of forms especially registration forms. In a situation when you have a long form, feel free to segment them into logical parts to avoid losing the interest of your site users.
Saturday, September 28, 2013
By Diane Downey
According to ScienceDaily, a recent eye-tracking research conducted at the Missouri University of Science and Technology confirms that when someone views a website, it takes less than two-tenths of a second to form a first impression. "We know first impressions are very important," says Dr. Hong Sheng, assistant professor of business and information technology at Missouri S&T. "As more people use the Internet to search for information, a user's first impressions of a website can determine whether that user forms a favorable or unfavorable view of that organization."
Good website design is an integral part of any business. Unfortunately, many business owners don't take it seriously enough to find a qualified designer. I can't tell you how many websites I have found that have the following problems:
This can apply to anything from menu tabs to footer tabs and anything in between that appears to be a link but takes you nowhere.
Have you ever seen copy that runs off the page or into sides of boxes without any margins?
Low-Quality or Just Plain BAD Logos
When the logo looks like it is poor quality or like a child drew them on the spot.
Too Many "Distractions"
Flashing, Sounds, Pop-up Ads, etc. in every nook and cranny. Where do you go? What do you do? Leave!
Everywhere you look it seems there are so many misspelled words. If you don't know how to spell yourself, please do a spellcheck or have it proofread. Any potential customers (that can spell) will think your website is unprofessional with misspelled words.
There is just no excuse for bad taste. So many colors, type styles and images that don't mesh well together.
Pages that take forever to load
I'm waiting. I'm waiting. Good-bye.
HTML Code Mistakes
Another mistake that some people make, noticeable mostly to the search engines, is having HTML code with errors. Most web pages are written in HTML code. If your code contains errors, the search engines will probably not be able to index your site and it will not be found.
Your website may look totally different when you look at it in different browsers. For example: if you just developed a website using Internet Explorer and it looks great but never check it in Firefox or Chrome, a potential customer could come along who is using Firefox for his browser, open up the same site and see an absolute train wreck.
Lesson: You always need to check your site against several other browsers to be sure it looks the same.
Sometimes it can be an overwhelming job to get it just right, but very important.
So if you are in the market for a website, it would be wise to let someone with the knowledge and experience in website development to take care of all the details that an amateur would never even know to do. This way you end up with a good-looking and good-working site.
When creating a website I make sure to cover ALL of the necessary bases, whether it is obvious to the customer or not. Otherwise I will not feel like I have done my job as an experienced website designer.
My goal is to create a unique representation of each customer with the end result being their absolute satisfaction guaranteed. My customers can also expect me to put whatever time and effort is necessary to get the job done ''just the way they want it''. In the end, the websites I develop are browser-friendly, search engine friendly and code compliant.
Complete Website Development
Custom-Made & Build-Your-Own Websites
• Domain Registry
• Site Maintenance
Saturday, September 21, 2013
More people than ever before are accessing the internet on many different devices such as smart phones, tablets, and laptops to fulfill the desire to stay connected - no matter where, no matter when. While this is great for most businesses, it also presents a few problems such as how a website should look and function on these numerous mobile platforms.
The introduction of responsive web design has helped reduce concerns about the necessity for fluid design that changes to fit the size of the mobile device screen; however, as with anything, even responsive design has had its little hiccups. The best way to avoid any problems with RWD, whether building a new internet location or looking at having such a thing done, is to be aware of the trouble spots that exist ahead of time. Read and consider the following tips in order to plan a great responsive website that will perform as needed.
Understand How It Works
Before building or rebuilding any website, it is important for both developers and client to truly understand responsive web design and the many ways it can prove to be very beneficial. Even though the technology has been around for some time and is becoming more progressive every day, it would be safe to say that most people including some designers have never heard of RWD and do not understand how it works.
So perhaps the best way to explain this concept is to provide examples of internet locations using RWD, demonstrating how the image size changes depending on the device, how this fluidity affects usability, and how optimization efforts can be more successful. Wire framing and some sketches will definitely take some creativity in order to get the idea across, making a personal demonstration a more useful idea. Getting a basic layout coded as early as possible to show how a website will work is highly recommended.
Navigation is an important part of every website and even more so with responsive design. Planning how to move around on a website that must appear in different ways depending on the viewing device is one of the biggest challenges for designers. Responsive navigation has become a hot topic in RWD and there is no one answer for every circumstance. What this means is that consideration must be given to the basic navigation patterns that are available such as compressing top navigation, bottom stacked navigation, or fly-out navigation to name a few. Most importantly, it should be a type that can be used on all the many different viewing devices, keeping with the main layout and visual look of the website.
Images, Fonts, and Other Elements
Another trouble spot is how images and media will view in a responsive design, since the website is always shifting and changing. When considering such aspects, designers need to remember that as the devices change, so will the screen resolution. One way of dealing with these concerns is through the use of fluid images, fonts, and media that scale according to the platform. An interesting concept is adaptive images, which provides a different version of an image dependent upon the device that is being used. Other ideas that can be tried could include using CSS Sprites, SVG vector graphics, responsive table design, and replacing regular fonts used for labels or headings with icon fonts that will adapt well to different screen resolutions.
It is important to consider which is the best choice when trying to restructure an existing website or rebuild using responsive design, which will be dependent on the complexity of the existing structure. In most cases, considering what effort would be required to recode, the answer usually lies in utilizing the less labor-intensive option of rebuilding - which will avoid many of the problems that exist with responsive web design!
Sunday, September 15, 2013
The best practices for web design keep evolving over time. There are no fixed rules while designing a website. The look that the client needs, the functionality of the site and the business needs all play an important role in the design of the site. Though most of the things are not absolute, there are certain things that are essential while designing websites. The site will not be complete if any of these elements is not there. These essentials can play a major role in helping your site rank well in search results. In order to understand these essentials, it is first important to understand what complete web design is in the first place.
What is complete web design?
Complete web design involves more than just the aesthetic appeal of the site. When a professional web designer creates a site, he/she makes sure that it is complete with all the designing essentials. Given below are some of these web design essentials.
In today's competitive world, the business should take every advantage that it can get as far as performing in the online market is concerned. Today is the time of blended search results where images, videos and other features of the site also feature in search results. At such a time, businesses cannot ignore images. It is important to optimize these images and videos so that they rank well in search results and show up when a user searches for a related term.
PDF files have become a very common way of sharing brochures and white papers over the internet. If you optimize the PDF file and then publish it on the internet, the chances of it ranking in search results will be much higher than if it was not optimized.
The website footer is one of the most ignored aspects of the site. The footer is the last thing that the visitor to your site will see if your web page has good content. This means that the footer can be used as a last opportunity where the user may take any kind of action on the site. Hence, utilizing the footer in the right way can be very beneficial to your site.
Custom 404 Error Page
Each error that appears on your site has an error code. The error code 404 will appear if someone tries to access a page on your site and it is nonexistent. This page will appear when someone tries to open a page that is not there on your site anymore.
Cross Browser Compatibility
Many people think that once a site is built and ready for launch, everyone who visits the site will see it as it appears on the creator's screen. However, this is not true. The site will appear in a different way for different users depending on the browser that the user has opened the site on. If your site has not been created keeping this in mind and if it has not been optimized for different kinds of browsers, it will not open properly for every user and this can have a negative impact on its performance.
Search Engine Optimization
Today, more and more companies are understanding the importance of SEO for their websites. SEO can play an important role in the design and development process of the site itself. Search engine optimization should be started on the site when it is being designed itself.
Search engines will first look at the robots.txt file when they visit a site. This file will guide search engines and help them decide what pages to index and what pages to ignore. Though it looks simple, it is a very important element of web design.
Optimized Page Load Time
People visiting websites have very little patience these days thanks to the convergence of the mobile and the web. At such a time, if your site takes a long time to load, people will get annoyed and leave your site, never to return again. That is why it is important to optimize page load time and make sure that your site does not take a long time to load.
There are many reasons to redirect a visitor from one page to another. Most designers will do a temporary redirect when a need to redirect a visitor arises. This is done because it is easy to handle and is much faster.
Though the look and design of your site play an important role in the success of your site, it is equally important to keep these elements of web design in mind in order to make sure that your site does well in search results. Keeping these elements in mind and designing your site according will have a very positive effect on your site's rankings.
Tanya Jones is a staff writer for Flying Cow Design, a company that provides quality medical web design services.
Saturday, August 31, 2013
Among the many challenges faced by web designers is dealing with clients' fluctuating budgets, particularly when they don't know what they want and have demands inconsistent with their budget. It is not always easy to decide what to charge for a job. Consider the time needed to complete the project, deadlines, and copyright use, balanced with the client's expected budget to estimate a quote that's not too low that it devalues your skills and not too high that it loses the job. The importance of fact-finding before starting any project can't be underestimated.
Many designers make use of long questionnaires to identify client requests but shorter surveys with more in-depth questions are likely better to focus intentions. These can help determine what it is clients want their websites to achieve, considering realistic benefits rather than superfluous bells and whistles. You'll also want a clear idea about what the organization is, their core differentiation features, prospective visitors and what desired action will come from interacting with the site. Identify short-term and long-term expectations for both the company and its website, with a realistic completion date. It may be easier for them to describe what it is they do not want on their website. This will help in dealing with infamous lines like "I'll know what I want when I see it", as it can rule out many possibilities while potentially comparing unwanted features with preferred alternatives.
As for determining the all important budget, the most simple and straightforward approach is to ask the client what they plan to spend. Asking this early in the negotiation process will ensure you don't waste time and effort. Some business owners have never taken computer courses and have no idea how much a website generally costs so may need to be guided with examples, but it is best if they can talk directly about money as this will establish effective communication for other matters as well. You may present the client with budget options and the various pros, cons and outcomes of each, while explaining why disclosing the budget can benefit both parties. Know the lowest you can go before suggesting a price range. If necessary, negotiate by dropping parts of the project and explaining why these are the prices but don't be afraid to lose a client if their request is unreasonable.
Provide details to explain your pricing, breaking the work down into chunks to describe necessary tasks with accompanying time and money required. Be ready to justify this cost with a rational explanation and consider offering pricing options to spread out payments for price-sensitive clients. Get an agreement in writing with the scope of the project, deadlines and deliverables, a detailed description of your services, revisions and fees for additional work and terms of payment. Consider which skills you are most comfortable with from your web design courses and if the project doesn't feel right for you it is OK to say no.
Visit Oulton College for more information about IT training.
Patrick Quinn is a Copywriter at Higher Education Marketing, a leading web marketing firm specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), Social Media Marketing, and Pay Per Click Marketing, among other web marketing services and tools.
Sunday, August 25, 2013
Web design is among the fastest growing and most versatile careers in the world of computers. The internet has become such an essential and integrated part of our daily lives, from smart phones to tablets to traditional PCs, everyone from individuals to businesses uses the internet for everything. As the way we access and use the internet changes, so too does web design. The graphics, content, layout, and interface of websites has to stay current with the demands of its users so web design trends are always changing and adapting to new technologies and market demand. Here are some of the current and ongoing trends in web design to stay abreast of as you plan your computer courses and particularly if you're looking into web design courses.
The World Wide Web has been showing a trend towards ever more responsive and intuitive layouts. This is especially important for mobile users who need the pertinent information on a website to be easy to view and manipulate even on a small screen. There is also a push to make the layout and interface universal among platforms so that website designers don't have to create multiple lines of code, and can instead use one set of programming that is uniform across multiple platforms and also easily adaptable to new technologies that will come out in the future.
Another emerging trend is retina support. With Apple's newest iPad and other devices clamoring to add their finely tuned Retina Displays, this means that online design courses now frequently include sections on how to code and create a retina friendly layout. This means twice as many pixels in a given space, since retina displays require dense layouts to maintain a crispy and sharp image. Computer courses will focus on building sites that streamline seamlessly with these new technologies so users will always report the best experience.
Both of these design trends show the tremendous influence of mobile devices on web layout, and other emerging trends are no different. The fixed header bar that is frequently seen on multiple web sites from businesses to social media has been around for a while, but has definitely seen a surge in the last year. This makes site navigation seamless from any platform, and creating dynamic and eye-catching header bars will be an important part of web design courses.
These are the latest and most powerful trends in web design to watch and adapt to your career or study plans if you are looking into computer courses to enhance your career plans. There are few computer-related careers with as much versatility and overlap as web design that also offer niches for all kinds of talents from creative and artistic to analytic and practical.
Visit Oulton College for more sources on web design trends from a cutting edge computer college.
Patrick Quinn is a Copywriter at Higher Education Marketing, a leading web marketing firm specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), Social Media Marketing, and Pay Per Click Marketing, among other web marketing services and tools.
Saturday, August 17, 2013
Don't let the word budget turn you off. Not all things priced low are inferior. Despite common-place disappointments in many "budget" services today, you can still get quality deliveries for costs lower than what you may be accustomed to.
In terms of business technology solutions, Content Management System (CMS) is the budget-friendly alternative to traditional expensive web design and development services. Traditional services often require developers to build websites from scratch. When pre-made components are available, they may have to be purchased which could consequently inflate development fees.
Furthermore, once the website is deployed, a professional developer or a technically skilled webmaster would have to be hired in order to do updates or content editing.
CMS's take away most of the development time and costs because components come already pre-made and the systems themselves and many essential extensions are available for free. Developers' work is, therefore, confined to designing, assembling the components and building custom add-ons for specialized needs.
Most CMS's also come with a highly intuitive WYSIWIG editor, where very little technical skills are required. Editing and managing contents can be as easy as word processing.
Advantages of a CMS
To further understand all the benefits you can get from CMS's here is a break-down of their key characteristics:
Open Source. Although proprietary CMS's are available, many developers recommend open-source systems. Being open-source means that the source codes are open to all developers and that they are free to modify them according to their needs. This makes customizing sites and their components much less burdensome. Some developers even publish their own edits on the source codes for others to use in their projects.
Community-driven. Most commercial CMS's are supported and co-developed by members of their communities. This makes their products closer and more responsive to the needs of users and their respective clients. These communities also regularly create and publish extensions and add-ons, such as themes, templates, modules and applications, through official and third party-sites. Many can be downloaded for free.
Highly Extensible. CMS-based websites start out like a blank canvass that can be given almost any kind of identity and functionality. They can accommodate different types of extensions to produce anything from a corporate intranet, a news portal, a government services site to a university website. Examples of note include sports and entertainment site like word wresling entertainment, Algerian news site TSA-Algerie.com (Tour sur l'Alg�rie) and British search directory Web-directories.co.uk.
There are more than 16,000 extensions and add-ons available to-date, with more being developed each day. If what you need for your website cannot be sourced, your professional developer can create it for you.
Easily Transferable. Website development can be easily transferred from one developer to another. If you have a found more acceptable service provider, you can transfer your site to them without much technical hitches.
User-friendly. Administration for site owners like you comes easy because most CMS's are equipped with a WYSIWIG editor. Often, only word processing skills are required.
Built-in Features. Many websites are given the following built-in features:
- SEO-friendly URL's and/or ready support for SEO-enabling extensions;
- Support for multiple languages;
- They are also bundled with multiple levels of site administration
- End-user help guides.
With CMS web design services, you don't get what you pay for-you get even more! For just a minimal cost, you get a robust, feature-rich website that can put you at par with the best in terms of online services. You can have the site of your dreams deployed in no time, whether it be an internal corporate portal, an online store or community forums. Start your CMS website today!
Alfie E. Ethan works as a research analyst for Techliance. In order to make your business to the top in today's world of business, you need to amp up your sales activities-generate good leads and manage your website's contents very well. For managing your website's contents in a better way, CMS web design is the most appropriate tool you can use. To get the quality Web design services, contact us and get a free quote about CMS Web Design According to your requirement
Saturday, August 10, 2013
By Joe Rhoney
What is responsive web design? In essence it is when the design of the website responds to the dimensions of the screen. In other words, a website built to be responsive, takes note of the height and width of the screen (actually, the viewable area is usually a browser window, as in Internet Explorer), and adjusts the web page layout to fit the viewable area appropriately (according to what the web designer or creative director deem appropriate).
Although this is most commonly used in web layouts, responsive web design can go well beyond layouts. Primarily achieved using code referred to as media queries (see my article The Media Query), responsive web design empowers you to produce web pages that are independent of the viewable area.
Responsive Web Design Case Examples
A good usage example of this would be in the case of a website that is optimized to suit mobile devices as well as desktop computers, wherein the links in the top menu would be more workable repositioned as a vertical list, rather than a horizontal bar going across. This sort of detail is supported by responsive web design.
If you have a grid in your layout where 10 thumbnails fit nicely across on a regular desktop computer monitor, those thumbnails would have to be awful small to fit 10 across on an iPad or iPhone. With a responsive design you can change it so that if the width of the device is as short as an iPad, it only places 7 thumbnails across. Then, perhaps 4 across for an iPhone.
A lot of website contact forms are accompanied with a sidebar area (or two) for up-sale and other purposes. This is great for a desktop computer, but on a smart phone, by default, the form and the sidebar both are shrunken down too small to read. With responsive web design the form can be made to fill the screen and the sidebar can be hidden, placed underneath, "replaced" by another smaller version with the same message, almost anything is possible.
Responsive Web Design vs. Liquid Layouts
For a long time, there have been web page layouts that flex to the size (usually the width, specifically) of the browsers window, known as liquid layouts. These are still in use today, although they've never been as common as the typical fixed layout you'll find on most websites (where the layout remains the same, regardless of the width of the viewable area). Liquid layouts are very commonly used for mobile devices, as they can be counted upon to fit every mobile screen size. This sort of layout is usually kept very simple, like a grid of thumbnails or a list of button. But if one takes that same layout and lets it span the width of a desktop monitor, it is usually found to be too sparse, too stretched or everything is oversized.
Responsive web design includes taking advantage of both liquid and fixed layouts, to accommodate for all screen sizes.
If you would like more advice or help on web design subjects or have questions, you may contact the author at http://joerhoney.com
Sunday, August 4, 2013
By web desig01As a business owner, you may have played around with the idea of marketing your product or service on the internet, but may not have gotten round to doing it yet. There are so many variables involved in this type of endeavor that it puts many people off. However, there's nothing more essential to the success of your business than an online presence. The days when word-of-mouth alone was enough to send a business shooting to the upper stratospheres of success are, unfortunately, gone for the most part.
Today, a company cannot do without a unique and user-friendly website that helps in the branding effort and is a tremendous source of warm leads. But there's more to a successful business than just a fantastic website, although that definitely helps: website marketing needs to be aggressive enough to fend off the competition and hold the largest 'share of mind' with relevant consumers.
Why a Web Marketing Company Needs to Know Your Customer
Speaking of relevance, the right kind of advertising is always targeted towards the right demographic. For example, if you sell children's toothbrushes, then your target audience is basically children as well as concerned parents. Similarly, if you sell a high-tech product meant for technical staff in large corporations, then their information technology department heads are the ones who should be seeing your website in the search results. For such kind of laser-precise marketing, you need a professional who will allow you to do what you do best - take care of your customers.
What Can a Great Website Design Do for Your Business?
A simple WordPress web design can be elegantly rendered when done by an expert. No matter how robust your marketing campaign is, if your website can't keep the leads interested long enough for you to be able to convert them into sales, then the whole effort is wasted. The design - as well as the content - needs to be engaging and of value to your potential customers. Tell them how your solution will take away their pain; tell them how they can benefit from your service or product; show them how they can save money and time by working with you; in fact, rather than focus on your own company, show them what you can do for them. From this perspective, it is clear why your website needs to be able to inspire their confidence, not only with its relevant problem-solving information, but simple and efficient functionality that doesn't distract them from their primary motivating factor - the urge to find easy answers to their questions.
Many web design companies can and do promise all of this and more, but when reviewing possible vendors, check if they can see things from your perspective. Are they actively listening to your input or just jotting them down as part of standard operating procedure? Are they interested in your success or in showing off their own skills? Do they understand your customer thoroughly before embarking on a long and tedious campaign that will cost you money whether or not it succeeds? These questions will help filter out the best from the wannabes. If your business is important to you, take the time to shop around and find a company that understands you, your business and your customer. That's the one going to help you achieve your lead gen and sales goals.
About the Author
WordPress Web Design is a full-service web design and marketing agency that can be your one-stop shop for all your website, marketing and printing needs.
Saturday, July 6, 2013
With so many web design companies to choose from, how do you know which one to choose? It is a fact that there are many great web design firms as well as many not so good. The reason there are so many bad companies is that the web design industry doesn't have any governing body that keeps companies in check or even requires them to know what they're doing, so virtually anyone can put up a website and say that they are legitimate. Web Design Syracuse NY feels that finding out a good company is not only crucial but a difficult task too.
Let's talk about how to go about picking the right web design company. Below is a simple list of questions and qualifications that you will want to print out and keep handy when interviewing potential companies.
- How long has your company been in business?
- Will I own the rights to the design work?
- Will I own rights of the domain name and have administrative rights?
- Do you have a list of clients that can be contacted as a reference?
- Does your company have a portfolio of resent as well as older projects?
- Has your company ever successfully completed a project similar to the one I'm considering hiring you for?
Things to do in addition to the questions above:
- Contact the Better Business Bureau to see if they are in good standing.
- Contact clients in the company's portfolio to see how they were handled.
- Review websites completed by the company looking for errors or things left undone.
Syracuse NY Web Design feels that It will take you a little time to perform the tasks above, but the frustration it could save is priceless.
Several design elements are common enough that users expect them to work in a certain way. Syracuse NY Web Design states definition of three different standardization levels:
- Standard: 80% or more of websites use the same design approach. Users strongly expect standard elements to work a certain way when they visit a new site because that's how things always work.
- Convention: 50-79% of websites use the same design approach. With a convention, users expect elements to work a certain way when they visit a new site because that's how things usually work.
- Confusion: with these elements, no single design approach dominates, and even the most popular approach is used by at most 49% of websites. For such design elements, users don't know what to expect when they visit a new site.
Saturday, June 29, 2013
by Design CanvasWebsites play a significant role in corporate business development and growth. It creates a huge impact on the minds of the visitor and establishes a brand in the market. Thus business can be increase with Affordable Web Design services. A good website designers needs to increase his skills and abilities to identify what the visitors want at a rapid pace. So if people get an Affordable Web Design services then the business could increase to a great extend. Majority of the business merchants are usually opting for affordable web design to be able to lure a lot more variety of internet customers. Affordable web design includes proper Html code along with other codes that make a web site appear desirable, captivating for on the internet site visitors. So as to have a great web design you ought to include SEO (Search Engine Optimization) technique.
Business can increase if smartly designed and professional web site functions properly, specifically for internet business vendors, if it offers great rates on website design services for small businesses, organizations, non-profits, personal users, proper web developing method is provided i.e. best outline plan particularly for sites through best hues, text, graphics and ads, Quality web design service usually targets 3 major elements such as interaction, expansion and functionality, spontaneous, informative and also user-friendly to draw consumers, should have stipulation for more up gradation, Ease of access, navigation and shade combination. Web designing services should be altered appropriately to cater to the precise demands of businesses.
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About the Arthur
Websites play a significant role in corporate business development and growth. It creates a huge impact on the minds of the visitor and establishes a brand in the market. Thus business can be increase with Affordable Web Design services. A good website designers needs to increase his skills and abilities to identify what the visitors want at a rapid pace. So if people get an Affordable Web Design services then the business could increase to a great extend. For more information please visit www.designcanvas.biz.
Saturday, June 22, 2013
By: RamaKrishna Reddy
You might have come across several web design tips and practices which are general in nature or you might have come across some best E commerce tips and practices which are programming oriented. But there is a very little material on the Specific web designing tips and best practices for Ecommerce website. Does good Web Design has anything to do with E commerce website, Yes in deed, this answer is quite common as good design is needed for almost all websites, for the users to hang on to the site or visit the site again. How ever there are several precautions and practices that one should adopt while choosing an already created template design or a new custom design for ecommerce website. As we continue this discussion you well understand the need for a good design for ecommerce site, when I mean good design I not only mean visually appealing but also one which has features to attract the users to the website and make visitors prefer your site over other sites.
The best way to make you understand the need for good web design for ecommerce site it to walk you through the basic and the skeleton steps that one must follow to develop a successful e commerce website and at each step I will be explaining the importance of design. Skeleton steps will be like these
The Beginning Step -Find out the purpose
At this step one should start determining what he wants as this helps in finding out the target audience, does there need for B2c, B2b Ecommerce applications or online auction, community buy and sell or any other kind of buying and selling application.
Careful study and analysis will help you determine what are the latest trends and technologies in developing such applications, how ever the main focus at this step is to find what you want the website to do. Following questions will help you understand what is needed.
• Whom you are targeting?
• What does the site offer target audience?
• Who are your competitors and how the market is structured in the specific industry?
Second Step - Deciding on the look and feel of the website
Answers derived from the questions asked in the earlier step will help what you need. You might have arrived at what you want and whom you are targeting, now look for such similar sites already existing on the internet. Try to understand why they are successful and how they chose the images, graphics and colors. At this stage you might have decided on colors and what kind of images you need. I found many sites flooded with images with little importance to products. It's very important to choose few images carrying greater meaning. Review your color choice to see it matches the target audience, always choose clear and neat looking colors that sooth the eyes of the visitors. And now about the Logo, Logo depicts the idea of what you are trying to sell and what's your identity. Put across all these ideas to the designer who is going to design the actual design template.E commerce Web design is a specific service area of the web design jargon. Choosing a specialist will help you put across your ideas easily.
Third step -Creating Web pages and choosing Underlining Technology
In this step you need to decide on the technology for implementing the E commerce solutions. To start with, website design should be in par with the latest standards and practices to ensure quality, as part of this its preferred to develop the web site in pure "CSS" using "div tags" instead of going for standard html tables as they make the web pages heavy .Usage of images should be elegant and justifiable to ensure fast loading website. Ensure that the html and CSS code is W3C validated. This will ensure web pages appear consistent in all web browsers with out any problem. How ever if you come across any cross browser issues you can write separate CSS for each such browser to ensure uniformity.
Most of the users come to the websites but leave the site because of the unhelpful structure of the website. No matter how good looking website you designed if it's not easy to use it won't retain the visitors for long. Its very important to present the required information with minimum number of clicks. Proper choice of categories and the position of displaying categories of the products is very important.
Now the Decision about the software technology, the good thing about developing ecommerce applications is that you have lots of open source e commerce software available which are optimized and can be customized as per your needs. Choice of programming language depends on your existing resources and also on your budget for the application. Innovative ideas of presenting the information about the products will help attract the visitors trying to understand the products.
Fourth Step -Effective Project management and ensuring quality
You as the Product owner should manage your project proceedings to ensure project does not overrun your budgets. You should be innovative in presenting your website and should look in to every detail of all aspects of the website. Application has to be tested again and again to ensure there are no bugs and application functions as desired. Similar graphics to that of the website should be used for marketing news letters or sending mails to customers regarding the status of the orders.
Fifth Step - Live at Last
Now finally after completing the website, check to see it has all the functionalities of what are expected or document in earlier stage of the project once done application will be ready for release. It is suggested to make a Beta release of the application; you can mark the site as Beta Release by putting a beta release below the logo such that It appears on all pages of the website. This will help to preserve customer confidence even the application fails to perform as expected. After sufficient live Testing and customer activity you can make a final version.
Here ends the story of successful e commerce website what follows after this is adulation for the story and the story writer that would be you in the form of wealth.
RamaKrishna Reddy has vast experience in dealing with Web design and development applications.He worked as SME and also as project manager.he is expert in the fields of Web application architecture, User interface design , usability and accessibility of web sites.He specializes in Ecommerce applications,social networking websites and Content management systems.