Sunday, November 24, 2013

Five Web Design Tips for Successful E-Commerce Sites

By Jonathan Celeste

If you take a look at some of the most successful big name e-commerce sites, you may notice they have a few things in common. Undoubtedly good prices, special offers and high quality merchandise are substantial parts of their success, but take a closer look at the websites themselves and you may notice some common threads in their design.

A successful e-commerce website needs to be planned out and carefully implemented. Here are five tips that will help you to design a site that will draw customers in and keep them coming back.

Tip #1 - Foster your brand identity on every page

Whether you're an e-commerce start-up or a big name moving into the online world for the first time, brand identity is everything. Every element of your site's aesthetics, from colour palette to font style and logos, should play a part in creating your online identity. And this style should remain constant throughout and, ideally, match with your offline branding too.

Tip #2 - Optimise for both mobile and desktop platforms

A growing number of people are purchasing online via their smartphone or tablet PC, while many continue to use larger laptop or desktop platforms. Using a web design technique known as 'responsive design' to intuitively tailor your site for each platform can help you to better cater for both groups.

Tip #3 - Streamline the user's path towards the check-out

The user's main aim is generally to purchase what they want with a minimum of fuss. By a happy coincidence that's your aim too! So do yourself a favour and remove any unnecessary obstacles or redundant pages that may slow the process down.

Tip #4 - Include a search box and other time-saving features

The faster they can find, it the sooner they may buy it. Do everything within your power to help customers locate the product they're after. Having a search box where they can type in key terms is essential, while other features such as intelligent product recommendation can also prove invaluable.

Tip #5 - Keep product reviews short and sweet

Time is short and so too should be your product reviews. Stick to the facts with maybe a little sales flair thrown in, but don't go overboard on the details. And finally, always have a pretty picture to go with it which won't take an age to load on computers with slower connections.

Speak to your web design agency if you feel that your e-commerce website could do with a revamp. Investing in your website now, means it will earn it's keep and pay for itself going forward.

Jonathan Celeste and the team at ONIT Solutions like to go outside the usual design boundaries and create websites that not only have the WOW factor, but are technically excellent, search engine friendly and fully optimised to deliver results.

Visit our website today or give us a call on 0845 224 1015. The business is out there. Win it with Onit!

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Sunday, November 17, 2013

A Guide to Hiring a Web Designer

By Sina Enayati

Although there are many web design companies available, the services they provide are not equal, and you can see it in the finished product. If you'll notice, some company web pages are poorly designed, which is why it is crucial you make the right decision when it comes to hiring a designer.

CMS Knowledge is required

Gone are the days when a webpage just needed photos, links and text, because now interactivity is the name of the game. To get the most from your online presence, the company must be versed in open source CMS (Content Management System) platforms such as Drupal, Joomla or WordPress. With an integrated CMS platform you'll be able to manage the content of your website easily, and under the hands of a skilled designer you will end up with just one page to oversee your site's functions, very handy.

Other Factors to Consider

A good site designer will do more than just add images to your site as they'll also set up a system that makes it easy for you to upload multimedia content, link the site to specific domains, edit and more. In addition, custom site design along with CMS gives you the opportunity to choose from a wide array of plug-ins, themes, colors and other features that will add appeal to the layout design. Here are things you should expect from your web designer:

  • Stunning, fast, creative, and effective designs
  • Well laid out web pages to improve navigation for the user
  • Attractive visual design that identifies and works for your target market
  • Clear instructions and labeling for a perfect user experience
  • Private in progress viewing during design and development
  • Content Management System allowing you to easily edit your website
  • Basic Search Engine Optimization (SEO) to help you with search engine ranking
  • A sitemap to help visitors find what they are looking for
  • Search engine friendly navigation menu

Aside from creating a site that's easy to navigate, the web designer can configure your site so it is Google friendly, thus making it easier for users to find your site. While a basic designer can make a site search engine friendly, CMS platforms are SEO optimized so traffic in your site will increase rapidly. By hiring a web designer that provides CMS services, you'll have an easier time supporting several sites and provide authorized access to users anywhere they are, essential if you are sharing information.

Hire a web designer who is not just a website designer, they should be a business savvy organization which caters to small and medium-sized business needs.

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Sunday, November 10, 2013

E-Commerce Web Design and You

By Joseph G Cleary

E-commerce design conceptualizing and implementation are no easy tasks. For these tasks you need to learn some of the common concepts that will typically make up the entire industry. These concepts will help you design your business website accordingly.

Content Description

The basic rule of thumb for e-commerce designing is to make the definition for the showcased products and services as detailed as possible. Doing this will help the clients get a good idea of the specifics of the products and services that your online company has to offer. An effective way to do this is to lay out your initial thoughts on a piece of paper or a separate file. This will help you further organize your thoughts so your clients will not have a hard time connecting one product or service concept to the other. After this, you may simply insert the text in the main website code.


This is a e-commerce design concept that enables you to classify your products and services according to the predetermined set of criteria established by the online company. Categorization is applicable if you have numerous products and services that you have to present to the clients and the affiliates. One of the benefits of categorization is the ease of browsing through the entire business website. If your clients find this task easier, there is a greater chance that they can make better and faster decisions when it comes to the services or the products that they want to avail.


Navigation is the process of browsing through the contents of your business website. Easy navigation on the part of your clients will enable them to check out more of your website contents. To make this task easier for them, you have to avoid placing too much text in a web page. This will eliminate the need to use the scroll bar just to view the entirety of the single page. Providing hover links are also helpful.

Headers are images, texts, and other forms of media found on the top part of your business website. This typically contains the title of the page and the name of your site. Inserting banners on the header will help make this part an advertising medium as well.

Content is the majority of what you will find in your business website. This is considered as the most important part of your site because this will help you clients and affiliates determine if you are worth working with. They will normally base their decisions on the services and the products that you have to offer. In some cases, the entire presentation of the contents can also imply how professional you can get in dealing with them in the future.

These are just some of the concepts that you need to learn about e-commerce design. These concepts can not only aid you in further understanding the complexities of this marketing field but also help in improving the way that you draw in clients and affiliates in your extended network.

We are a Long Island Computer Repair and Long Island Web Development company. For any issues with your computer or to inquire about a website call us at 516-570-3712 or online at

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Sunday, November 3, 2013

Traits of a Good Web Design and Development Company

By Rowena Jauod

An informative, well-designed and smartly-developed website stands a big chance to attract customers, close sales, generate more lead sales, and eventually turn new loyalists to your brand.

For this very reason that it becomes very important to hire the best web design and development firm that can provide viable solution to your website and branding needs.

If you are on the verge of making an informed choice to outsource your online needs, here are a few characteristics to look for a web design and development company.

Convenient Billing

When you are looking for a web design and development company, kindly ask about the different modes of making payments. A company that has been in the business long enough knows how much they will annoy their clients when making a payment is a struggle.

What distinguish the best from the bad ones are the ability for your clients to pay you. Do you accept all major credit cards? How about payments through checks? Or, do you charge deposits of 20-50% of the total fees? If you can answer all these for your target company, you might be in good hands.

Portfolios are easily available

When a company is proud of its impeccable credentials and the clients it worked with, they will show them on their portfolios online or through other traditional marketing collaterals. The previous work to clients are there for all to see to convince the client of their work methodology and of course to secure business.

Portfolios are also likely to have a number of good references too. When a company wouldn't show or provide you with portfolios upon your request, you bet that company may be only starting and amateur or cannot be trusted.

They pretty have plenty of stock templates

Their collection of ready-made web design templates are there to show clients during initial design consultations. Clients are then asked to pick on the ones that suit the requirements they laid down on their documentations.

It doesn't matter if the client ask that the site will have to be built from the scratch but with a repertoire of templates of the web design you and your client that use that as a springboard to further discussion about what they want to see reflected on their website.

Beside, it saves time if you can agree early on with your web design and development company about what the client needs.

Distinguished hosting and design

Ask for uptime, reliability and service from the website design and development company of your choice. If they offer you maintenance packages, make sure to ask about their web hosting solutions.

In the end, it is you who will decide whether or not you will tap the web design agency to provide you all these requirements.

Clients are allowed to handle minor updates

It must be an imperative that the web design studio you picked can eventually allow you to handle minor updates yourself. Some companies offer as part of the package training their clients to manage or maintain albeit in minor terms their website.

This is often the case when the client would then handle all aspect of updating for their own website.

They provide transparent turnaround time and rates

Honesty from the end of the web design and development agency breeds trust. It is also paramount that your chosen company is transparent and honest about the kind of rates it charges you for each aspect of the design.

They also provide honest estimation of time to finish the project. It is in this case that references and testimonials from former clients will reflect this trait.

Are you looking for a great web design and development company to outsource your site's development? You can check out Big Outsource @, an outsourcing company which is based in the Philippines. They are catering the Australian and other markets for their outsourcing needs.

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