Sunday, February 23, 2014

Advice You Need For The Facebook Marketing Results You Want

When it comes to marketing, why not use one of the most popular social media platforms in existence? Facebook marketing has taken off in recent years and for good reason, it is among the best ways to get your business exposed to the masses. Read on and learn everything you need to about Facebook marketing.

When you want more people to Like your page, offer them something they can't get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.

Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you've got to deliver from the first page load.

It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.

There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day - this is a myth. In fact, they're quite happy to visit your site as long as you offer them something of interest, so give it a try.

Do not talk about things that you cannot connect with your brand. You may feel the temptation to discuss current events, or perhaps share personal anecdotes, but your fans may not care. Use a separate personal account to share details about your personal projects.

Use your Facebook business page as a content platform. You can use your page as a publishing platform that can channel your audience and further the reach of your content. If you have a blog that you write on, update your Facebook page to tell everyone about it and allow them to access it. After all, you may not get visitors to your blog on a daily basis. The more you write and publish in various locations, the further your valuable content can reach your audience.

Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.

As you now know, Facebook marketing can be extremely advantages in helping your business grow. It won't be easy, and there is a lot of work involved, but if you use the information given earlier, there is no reason why it can't work for you. Implement the tips mentioned and take your business to a whole new level.

Sunday, February 16, 2014

New To Wordpress? These Tips Can Help!

WordPress can be a very hard platform to use to publish your blog posts if you don't understand how to use it properly. Many people assume it is easy to use, but it can easily become complicated. Everything you do with WordPress can affect your blog posts, which is why it's important you keep reading for some useful tips below.

Try to use a landing page when you are using wordpress on your site. This is a great alternative to displaying your current posts as it gives your site flavor and pizzazz. You can even use Premise for Wordpress, which is a premium solution that can get you started with the process.

Check out add-ons to find simple tools which will make your site or blog better. For example, you could add a calendar to your side menu bar in order to share events which would be interesting to your readers. You can also find many great add-ons which provide control for advertising, turning your site into a revenue maker.

Create smart URLs! Don't use a lot of keywords in the URL, and keep the whole thing simple and straightforward. Avoid excessive verbiage. You want to create smart permalinks that are easy to look at and easy to understand. This helps make your blog more user friendly and comprehensible.

Allow all of the users that visit your site the ability to comment using Facebook. This is a very important tool that will get your name across to hundreds of thousands of people. The Simple Facebook Connect plugin can be used if you want to install this feature on your site.

Do not let your theme get stale. The first thing you should do if you notice a decrease in traffic is check and see when you last changed your theme. As your site grows and changes, the theme should as well. Make sure that it accurately reflects your brand, and you should see a rise in traffic.

If you are new to WordPress, make sure to keep your sidebar simple. Make sure that it only has the essentials. Your visitors shouldn't have to weed through a ton of ads and banners to find the links they want to click on. Try removing the items in Appearance & Widgets that don't contribute anything to your cause or business.

If you haven't customized your WordPress sidebar, it could be cluttered with useless items that are doing nothing but confusing your readers. Your sidebar should only contain things you actually want visitors to click on. Navigate to Appearance & Widgets to edit the appearance of your sidebar and remove anything there that doesn't actually benefit you or your visitors directly.

It is not possible to learn everything there is to know about WordPress overnight. However, if you take the time to follow the simple advice in this article and keep learning more, you will master it in no time. After all, isn't it important to really understand all there is to know about WordPress?

Sunday, February 9, 2014

Want To Do Your Own Web Design? You Need These Tips!

If you were to search long and hard enough, you could probably find a few great tutorials on the web that described web design to you. However, most of these tutorials are only trying to sell you on a software program, so that means that they won't be giving you the goods. Find out the real deal about web design from these tips below.

Don't neglect cascading style sheets. Using a style sheet makes it easy to give all pages of your site the same look and feel. It also reduces the file size of your pages, as the CSS file can be accessed once on the server and then from the user's local cache thereafter.

Make sure you have the right background. While some websites utilize moving GIF backgrounds, opt for simple background since these moving backgrounds can make text hard to read. Choose a background that accentuates what your site already has to offer, rather than works against it. This will help get your message across to your visitors.

Have a site map. These are useful to your clients and the search engines, as they give a detailed overview of your entire website. It can be a guide for viewers searching for a certain part of your site, and also allow you to keep track of its structure and layout.

To help your website visitors find their way home on your site, always include a link to your homepage on each page of your site. Having a home page link that is visible allows your reader to easily make their way back to starting point. If you do not have a home page link then your visitors might get frustrated and leave your site altogether.

You should always put in the effort to make a customized error page for your site; this page should include a basic sitemap that links users to the major sections of your website. This ensures that if visitors follow a bad link or spell your URL wrong, they will be able to find what they are looking for.

Be sure your website works both with and without the "www" prefix. Some people will type this in before they head to your site as a force of habit, and some may not. You should make sure that customers will be directed to your site either way, or you may have some confused people on your hands.

Keep your education ongoing. Websites are constantly changing, every day, and if you stop learning new things, you may find yourself falling behind the pack with your designs. Try to convince yourself to learn one new thing each day, be it programming a new background, or a simple HTML setup.

Once you begin to learn about web design, you will immediately start to see how everything fits together like pieces of a puzzle. Of course, you need the pieces laid out for you, and that's where these tips come in.

Use what you have learned from the article above to put your puzzle together and to design a great website.

Sunday, February 2, 2014

For Super Secrets About Wordpress, This Article Is It

Have you got something to say to the world? Has blogging been something you have considered taking on? WordPress has become the popular blogging standard on the Internet and it would be a good idea to learn more about it before you begin blogging. This article lays out some good advice that can get you started or help you on your way.

If you want to easily be able to search through the media you upload, such as videos or photos, put it all into a single folder through Wordpress. To do this, go into Settings & Media and then uncheck the box which sets WP to sort your media into folders based on the date.

Always upgrade WordPress as soon as possible. Hackers will target WordPress because of the large amount of users. Updating WordPress as soon as updates are available can be on of your most valuable security tasks. The longer you wait to update, the better opportunity for hackers to get into your business.

Sidebars are generally packed full of useless information. To help streamline them and only include information that your visitors want, navigate to Appearance & Widgets. Remove everything from your sidebar that does not get more people on your list, make visitors take an action or make you money. By paring down your sidebar, your WordPress site will become successful.

Unless you change the settings, all your posts will be listed in chronological order. In order to rearrange things, dates will need to be changed. Upon opening one of the posts, you can view the date in the right-hand top corner. Change the date by clicking on it, and be sure to save the post in the right order.

You can insert media into your posts just by pasting the URL where you'd like the media to appear. For example, paste in a YouTube video just by putting the URL within the text where you want the video to play. Be sure that the URL doesn't turn blue - if it does, highlight it and click the unlink button.

If you don't like your theme, change it! There are thousands of free themes available online which allow you to quickly and easily change the look of your site without having to know much about HTML coding. Be sure to choose themes from reputable sites to ensure they don't affect the security of your software.

Control unruly spam not by turning off comments, but by installing the right plugin. Aksimet's anti-spam plugin is exceptional at keeping your site on the up and up. You can also add Recaptcha which adds a captcha to the comments box on your site, ensuring no bots can leave a message.

Consider using a password manager. Choosing a secure password for your blog is important. It's important that your password be difficult to guess and changed regularly. Unfortunately, a password that's hard to crack can be just as difficult for you to remember. Password managers can be used to randomly generate and keep track of your passwords.

Be sure to back up your site often! The best way to do this is to have your host back up your site every day for you. If they don't offer this service, instead back it up yourself. There are plugins which will do the job for you, or you can just download it to your own computer.

Never forget to properly setup your WordPress page's timezone. Under the General Settings page, take a moment and make sure that your timezone properly represents where you reside. This can be very important as the times and dates are published along with your posts. Not having the proper date stamp can leave you in a time warp.

Most visitors to your WordPress site will have some type of social media account, whether it is Facebook or Twitter. If they see something and want to share it on their accounts, you want to make that process as easy as possible. Therefore, download a plugin that allows for social sharing.

Now that you are gaining more insight into WordPress, you should feel more confident about getting started with it. Take what you have learned here and get started blogging for your personal benefit or, if you desire, delve into the Internet marketing world. WordPress can help you be successful with both.