Sunday, February 22, 2015
When your business wants to increase Facebook likes and get the most out of Facebook page competitions, it is important to remember the psychology that is the foundation of social media success. Humans love to interact with each other. They love to express themselves and get involved with things that make them laugh, smile and learn.
Here are some tips for you to make the most of Facebook for business, through running social media competitions that actually work to build fans and collect likes!
1) Reward Your Fans for Their Likes
When your fans click the like button you will want them to feel special, and offering a possible reward for their participation is a great way to start. If you have an online or offline marketing campaign, consider integrating Facebook into this. Run a competition and make a condition of entry liking your business's Facebook page. The prize doesn't have to be big and the process doesn't have to be complicated, just appealing to the target market of your business.
2) Photo competitions
Social media is a very visual experience, and technology is allowing the instant and easy publication of personal photos. Photographs still are however, very personal. When you run a Facebook page competition that invites your target market to capture moments and special people in their life, they feel positive and involved in the world. Technology and social media offer us opportunities to share our lives with, and connect with others. The entire experience is very emotional and tapping into this human need for socialisation is a powerful opportunity for marketing your business.
3) Ask for opinions
Humans love to contribute and get involved. We all have different opinions and enjoy the opportunity to share them in public, especially if they are requested by and are of interest to other people. If you would like to increase Facebook likes through Facebook Page competitions, you could consider asking your fans for their opinions on a specific subject that relates to your business. Make the question fun and creative and remember that the more your fans think about your question with intrigue and excitement, the more they will be thinking about your products and services.
4) Get them guessing
Guessing games are another rewarding way to boost the activity on your Facebook Page for business. Just like asking for an opinion, playing a simple guessing game provokes thought, inspires your fans minds, and gets them thinking about the business products and services that you offer. You don't need to get complicated, just stay fun and true to the concept that your business revolves around.
5) Gather feedback
There is nothing wrong with the fans on your Facebook for business page talking about the products and or services that you offer. That is exactly what your page is for. If you have a great business and a loyal group of fans who love using your products and services you will find it easy to increase Facebook likes and get them talking about the benefits that you can offer them.
Ask your fans questions about your business. What are their favourite products? Which is their favourite item in your new season's range? Get fun and creative. Ask them to share their innovative ways of using your products, and the things they like about them the most.
6) Talk about their day
Make the most of daily routines. You can generate involvement and engage your fans on Facebook for business pages through asking them questions that are based around the time of day that these questions are posted. This will depend if you have a geographic presence as this concept won't work well on an international level where different time zones are involved.
To generate engagement on Facebook you'll need to consider the fact that many people use Facebook at the same time as they engage in daily routines such as eating meals or waiting for public transport. Involve yourself in their lives and they will appreciate this and respond with enthusiasm and extra comments.
7) Observe other pages for great ideas
There is never a problem with 'borrowing' and or adapting ideas from other successful Facebook for business pages. Just ensure that you keep in line with the Facebook Competition guidelines and that you keep to your own unique business branding and product and services. Ensure that everything you do is connected with your business and the unique demographic of fans that follow you, but observing and learning from other businesses could be a great starting point to increase Facebook likes and host successful Facebook Page competitions.
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Article Source: Article-Buzz
Sunday, February 15, 2015
As many businesses are going online, the competition has increased. If you want to keep your online business active in this competition, it is essential to build trust with the users coming to your website. The internet is a place of both honest and fraudster business owners and since users will enter their private information such as credit card details, it is essential that you build a better trust with them. Availing good custom web design services can help you with this as a user takes a quick look at a website to judge its trustworthiness.
Some important guidelines are mentioned below which you can use for this purpose.
<strong>Do not be a machine:strong>
You can do a lot of things to build trust with your customers. The most important thing is to not to be a machine. Your customers are visiting the website to avail services and products from you, not from a machine. Therefore, you must get a website looking professional. The overall design must be attractive and easy to use and include all the essential features expected by the modern visitors.
For this, you should not hide behind the website. You must present your team in front of the visitors. You can get a persuasive About Us page designed in which you should include real pictures of them. For example, if you run an e-commerce store, including photos of manager and customer service representative will ensure reliability of your website. If you use fake photos, users will know and not trust you completely. You can also get a Contact Us page created in the website and encourage them to start a conversation.
You can also choose different affiliates for promotion, but these must reflect the core objectives of your company. For example, if your business is about fitness and you feature a fast food affiliate, it will only leave the customers wondering about your intentions.
Ask customers for reviews and display these:
If the visitors see that other people have good experience with your business in the past, they will definitely trust you. For this, you must encourage them to give reviews about your products and services and get a section created on your website to display these. While doing so, you must not afraid of negative reviews. You must prove that you are listening and responding to the problems to satisfy the customers. Sooner or later, you will get positive reviews and new customers will also start to trust your services. If your clients also have a web presence, you should get permission from them to use their logo on your website.
You can also create a social media page on which your customers can have a conversation with you and discuss with others. You should also allow them to comment about your company.
In conclusion, you must get a good web design and get positive reviews from your old customers to build better trust with new visitors.
Author is an online marketer. He has been writing for 4 years about different topics and now, he is sharing suggestions about availing custom web design services.
Sunday, February 8, 2015
Stage 1 - Style over substance
Stage 2 - Designing for online visibility
In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Typically, that's when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company's pitch because the beautifully designed site couldn't possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth -- they simply did not design and write an effective web site -- because it would mean losing thousands of pounds in business
Stage 3 - Designing for your audience
By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.
Stage 4 - Site redesign
After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.
Web sites should always be designed with your target audience in mind, not your own personal preferences. Colours have meaning. Professional designers understand the psychology of colour and the use of white space to best project the image your audience wishes to see. (For example, try not to use the colour red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO's or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.
They're not. Your target audience who will ultimately determine the success or failure of your site.
Sunday, February 1, 2015
Building a web site can be complex yet simple all at the same time. There are many aspects that many designers and companies skip over during the process. Keeping in mind Search Engine Optimization and usability, crafting a web site should be a well thought-out and organized method.
CODANK Charlotte Web Design is here to provide companies with some of the essential web design tips that every web site should follow. Be sure to refer back to our first set of tips here.
CODANK Tips for Web Design
Browser Compatibility – All sites should be browser compatible. Your site's look should be the same in Google Chrome as well as in Mozilla Firefox. It is wise not to stop designing a web site after you have found out that it looks marvelous on Internet Explorer. Consult with your designer to make sure that all HTML is correct for each browser.
Navigation – Create navigation on your web site that makes it easy for visitors to go through it. It is best to place all important links at accessible spots of the page – preferably right on top. Try to link as many pages of your web site as possible.
Comprehensible Font – Try to steer away from bright colors and font that may not be available on most computers – such as Comic Sans. The best professional fonts to stick with are Arial and Verdana.
Links – Make it a mandatory duty to check for broken links within your web site before loading it to your web server. In applications such as Dreamweaver you are able to check for broken links on any file.
If you design your web site by using the tips and suggestions from above, CODANK Charlotte Web Design guarantees that each one of your visitors will have a wonderful first impression of your web site.
About CODANK Charlotte Website Design and Markjeting Company CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to provide the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services. For more information, visit us at http://codank.com