Sunday, March 29, 2015

#WebDesign - An Overview of What It Is and What It Entails

By Urvi Tandon

Web design is a discipline within the design field of technology and is concerned primarily with the design of websites and web pages. It is a combination of technical skills and creative vision and hence can be considered one of the most promising of design fields.

The increased need for web design is directly attributed to the demand for Internet advertising and interactive media. With online advertising taking a huge chunk of the advertising and marketing strategies and budgets of every business or corporation, web design is here to stay. Global digital marketing authorities estimate that annual online marketing and advertising costs are touching $40 billion.

Web design includes web-specific design factors such as the 'look and feel' of websites, accessibility, usability, architecture, front-end and back-end tools, image compression, screen resolution and much more. It has to be effective to support a website's features in conjunction with the specific technologies supporting that particular website for optimal benefits and results.

Being a specialized function within the broader role of Information Technology, and because it plays an important role in web development, the sky is the limit for web design. Besides creating the design for websites using software programming codes, computer graphics and images etc., a completely integrated design has to ensure that 'User Interface' (UI) and the navigation around a website are enabled in such a manner that is appealing, interesting and keeps a visitor to the website wanting to know more.

What a design of a website involves

Today, all businesses, big and small rely greatly on compelling and impacting web designs to do a range of functions - communicating a message, advertising a brand or product, enhance visibility of company operations, selling goods and services and networking with clients, employees and business associates. A successful web design is one that helps companies achieve their business goals with calculated use of design tools, imaging and messaging techniques, art fundamentals such as form and color, and interactive media features like animation clips, videos, e-commerce payment systems, and much more.

Web design calls for people with high proficiency in technology and knowledge and skill of visual designing features. However, these skills have to be updated on a continual basis to keep abreast of evolving technologies and how they impact the Internet and web users.

A successful design of a website determines whether browsers and visitors spend more time on a site or leave after a cursory visit. It also determines whether visitors do the functions that a company or business expects them to do while on the website.

Hence, the success of a good web design is measured by many factors:

• If a company's website intends to generate e-commerce, the ultimate sales results and revenues will indicate a measure of the web design's success.

• If the website's main revenues accrue from advertising and subscriptions, then success can be measured by the number of click-throughs and new subscribers generated.

• Where a website's goal is to increase visibility and brand value of products and services the results may be hard to define but a perception of success can be determined by the number of visitors to a webpage.

Web design is known as the digital marketing design as it helps a host of marketing principles like branding, merchandising and sales.

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Sunday, March 22, 2015

Lets Go #Design in 3D

It is true that 3D model is a better approach to design then 2D. This is due to the fact that the design can be rectified and perfected when it can be viewed in multiple perspectives and by simulating assembly of the final product.3D can also help in identifying problems related to DFMA (Design For Manufacturing and Assembly), which is not possible in traditional 2D design approach.

2D drafting methods are not able to relay the quality and quantity of design information because 2D methods will always rely on human interpretation or visualization skills to interact with a 2D design.  This is always difficult for non design staff and almost impossible for computer systems to extract this kind of information, because computers do not have the ability to interpret.

As a result, many human errors can occur with traditional 2D design methods.  In the past problems such as component collisions, incorrect quantities or parts that don't fit, would happen because a designer who works in only 2D is forced to hold much of the information mentally. 

Reducing human error by using the 3D modeling design methods minimizes the need for re-work because the design quality is greatly improved. Using 3D design modeling greatly improves design quality because it is a more complete process than 2D design.  One most important thing about 3d CAD design is that people can have view of the model from all possible dimensions.  It is a highly detailed drawing of what your concept will look like as a finished product. 

Whether you're designing a new innovative product, creating technical manuals, or requesting quotes from suppliers, 3D CAD design is extremely powerful.  But when a 3D CAD design is transformed into a physical 3D print or job shops? product prototypes, there is no substitute for the tactile and visual feedback a physical model provides to all participants in the design process.  

Mechanical Designers usually share their work space with drafters or other engineering technicians in quiet, well-lighted surroundings separated from production areas.  Working from drawings, sketches, planning sheets, and other engineering and shop data, tool designers must visualize the Design, do the panning, document and verify every step of the way. 

Because of reductions in defense spending, jobs for mechanical engineering type work will decrease; however, the employment of mechanical engineers is expected to grow about as fast as the average for all occupations through this year due to the demand for new and more complex industrial machinery and tools resulting from the development of more sophisticated automated production processes.

The use of 3D modeling technology is essential when you want to develop a superior product.  Such a product will not be influenced by human interpretation. Furthermore, it will look like the final model.

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Sunday, March 15, 2015

Basic rules on #WebDesign

Author: Preeminence Web Design

In every design there are basic rules to consider. For a web design, here are a few of the rules which you can take or break for your projects.

1 > Viewers do not want to scroll horizontally.

As a personal experience, I find it really annoying to have to scroll the page to the right just to be able to read the whole content of the page. People should not be put to the task of having to pick their mouse and move the web page over to the right so as to see what's hiding over there.

It's easier to scroll down a page than to scroll horizontally. One designer suggests checking out your web pages at resolutions of 640 x 480, 800 x 600, and 1024 x 768 to avoid scrolling the page to your right. It doesn't matter that the majority of monitors nowadays come preset at 800 x 600. You never know when one of your audiences would have a monitor with the lowest denominator, and then have that potential client go to a competitor just because he or she also hates scrolling to the right.

2 > Have more than three screenfuls of information… not.

Having to scroll horizontally for the rest of the information is annoying, but it is also not fun either to have to scroll down the page forever just to be able to get the whole information.

The rule: one web page shouldn't require a viewer to page down more than three screens. Of it is more than that then you better go back to the drawing board and re-design your screens.

But you should also consider that people will definitely scroll if the content is king. As one designer puts it, "You just need to balance content and nuisance factor with having to click through on links."

3 > One web page should weigh in at no more than 50k.

If all of us would be able to obey the rules what a wonderful world this would be. But we should also be considerate of the fact that there are gray areas. Nothing is quite cut and dried. It would be lovely to have a web page that doesn't take so long to download. It only takes about seven seconds to make a good first impression on the web.

However, there are times when you really need to put those large graphics and images. This is especially true for photographers. They need to have large pictures and photos in their pages to be able to convince viewers of their capabilities. Just a word of advice: do not bloat your web pages unnecessarily. It is still better to have viewers tinkering on your site than to have them go to another just because it takes a hundred years to download your pages.

4 > Do not force your viewers to download plug-ins.

This is another thing that bugs me aside from the scrolling horizontally. And that is to download a plug-in so that I'll be able to view whatever it is I would like to view.

True, plug-ins can give that extra "wow!" to your interactive website. But always remember that not everybody have plug-ins although we're in the advanced technology age. To accommodate everyone of your potential clients, think about creating an HTML alternative.

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About the Author

Damian Brauer is a writer and a web designer / seo enthusiast. He currently owns Preeminence design. Here he discusses web design nottingham tips. Please check out Preeminence Web Design Blog

Sunday, March 8, 2015

4 Stages of #WebDesign

Author: Preeminence Web Design

Stage i - Style over substance

The first stage is to design a site that the chief executive officer, venture capitalists, and ad agencies like to see. There are all types of "bells and whistles" in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It's always a pretty design, but the message is clear - style over substance.

Stage 2 - Designing for online visibility

In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Typically, that's when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company's pitch because the beautifully designed site couldn't possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth -- they simply did not design and write an effective web site -- because it would mean losing thousands of pounds in business

Stage 3 - Designing for your audience

By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 - Site redesign

After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.


Web sites should always be designed with your target audience in mind, not your own personal preferences. Colours have meaning. Professional designers understand the psychology of colour and the use of white space to best project the image your audience wishes to see. (For example, try not to use the colour red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO's or lawyers like the site, ask if they are going to spend the thousands or millions of pounds to keep you in business.

They're not. Your target audience who will ultimately determine the success or failure of your site.

Article Source:

About the Author

Damian Brauer is a writer and a web designer / seo enthusiast. He currently owns Preeminence design. Here he discusses web design nottingham tips.

Sunday, March 1, 2015

Most Common Factors Affecting Usability in #WebDesign

by Hari Krishna

The internet has become an unavoidable part of our lives. Modern man depends on the web for all his day to day activities to a great extent. Starting from small tasks like chatting with a friend to big business deals is done via the net. As the technologies are acquiring new heights, the desire for better facilities and living standards has taken place in man's mind. This has lead to a number of innovations that are coined in the history. Most important among them is the internet. The development of the World Wide Web changed the whole world upside down. Now anybody can reach any corner of the world within no time sitting at their homes. Another aspect of the internet that has changed the face of business is online marketing that means conducting business on the internet. This idea had gained a large support as it is safe and a lot easier than the ordinary business procedures. As the number of companies establishing themselves in the online world has increased, so is the number of web development companies being hired by them. A web design company does the whole process of developing and designing a web site for promoting the business online by a company. Some companies even provide their services after the launching of the sites too. Since a good web site can have a good impact on the marketing, business companies do a lot of rethinking before taking a decision on the selection of the design company. There are a number of factors affecting the usability in web design. They are:

6. Appearance: the overall appearance of a web site definitely plays an important role in attracting the customers. The use of graphics and images adds a beauty to the web page. Using visual aids can be helpful in conveying the information with ease. But it should be made sure that overuse of graphics and animation is strictly avoided. This is a psychological aspect regarding the success of a web design. Colors, placement and navigation do matter while designing a web page.

7. Speed: in this fast moving world, nobody has got enough time to read all the content given in the web page. People just rush through the page once they get into a web site. Therefore, care should be taken while designing the site. Since instead of reading, people scan the page, the content should be written accordingly.

8. Legible elements: another factor to be kept in mind while performing a web design is that the display elements should be legible. People will not struggle to go through the complex designs if they are not able to understand what it is. The elements should have a fair size to be understood properly. It should also contrast with the background color.

9. Motion: use of motion in the web page can give it an attractive and modern look. But it should be strictly overlooked that it does not overshadow the content in the page.

10. Unique designs: a web design company always looks for creative and innovative designers who combine the contemporary and modern designing methods properly. Sincere and dedicated designers are a need for every company.

If the above few steps are followed in useful ways, it will definitely lead to increased usability n web design. It may also bring success to the web design company taking it to new heights.

Hk Kundariya is CEO of professional Web Design Company esparkinfo solution. He has a great experience about the,Web development services, Web Design Services, logo design services, graphic design services and internet marketing services.