Tips for ranking your small business's website on search engines. Although these tips do help rank your small business's website on various search engines, it specifically pertains to Google. According to Search Engine Land, Google serves up a whopping 11.944 million searches per month to a staggering 1.17 billion people. It's no wonder that Google is the king of all search engines.
Unfortunately it is not very easy to rank a website on Google. There are hundreds thousands of people all competing to get the same ranking as you. There are some things you can do, however, to help ensure that your website slowly shows up in Google's search engine results pages.
First, be sure to focus on content. There are no shortcuts when it comes to content. If you're only putting a small amount of effort into your website's content then you're only going to get as far as your content can take you. In this case, that's not very far. Website expert Jeffery Zeldman boasts that the website developers and small business owners alike should "put content first." This means all planning should come with content first and then design second. In other words, what good is a pretty picture if it doesn't say anything?
Second, focus on networking. In the old days small business website owners used to have "links" pages full of "friends." Unfortunately that doesn't really work nowadays. Google can see right through that tactic. Nowadays networking takes a little bit more effort. Instead of "link trades," try and offer guest blog posts, pages of affiliated local businesses. For example, if you are a local coffee shop, maybe offering a page that mentions other local services you suggest. The key is to write content on those. Don't just link to a bunch of websites, write great content and link to the service. This ensures that the link is quality has not been lowered and that you've got a great page of content to offer your reads... that just so happens to have a link.
Be sure to update often. Long are the days where small business website owners could slap some information on a site and let it rank. Although that's true a website mustn't sit stagnant. No, a website must have new and exciting content for users to read. The more content you can write, and the more interesting it is, the more users you'll be able to reach out to naturally. This is the reason why blogs are so incredibly popular nowadays. Blogs allow you to stay in touch with your reader and inform them of new news, exciting offers, and great things that you might be interested in as a business. Not only that but it will allow you to let Google read your website after each and every single blog post you write.
So there you have it. If you can focus on writing great content for your small business website, reaching out to other small businesses and offering them chances to exchange links, offer great content, and more, and finally keep your content fresh, new, and exciting, then you'll surely find your small business website climbing up the rankings on Google and other popular search engines.
Eric Ellenbrook is a Detroit web designer who focuses on small business marketing.