Sunday, September 27, 2015

Social Media #WebDesign for #SmallBusiness

By Rosemary Burnett

How important is social media marketing to the small business owner?  Well it depends on what you want to achieve.  If you are looking to take your brand to a national or global marketplace then yes - invest in social media marketing.  If you are a small business whose products and services are primarily geared to servicing your local area, then the question needs to be asked:

'How much time do you have to dedicate to raising your social media profile and what return on investment will it provide in terms of sales or market growth?

Websites versus Social Media - what to focus on?

Websites make sales, social media pages generally do not.  Establishing good search engine rankings for your website should be the first goal for new start-ups so potential customers can find you.  Great content and the ability to convert visitors into sales create a successful online campaign. 

Building a list should be the prime focus of tapping into the potential of your site traffic, otherwise opportunities are lost.  You have the three time convincers, those people who need to connect with you more than once to be convinced to invest in your product or service.  List building provides the opportunity to stay in touch with customers that have yet to purchase and gives them a chance to get to know you more.

Social media can help connect at a deeper level with potential customers and used well can drive traffic to your website via promotions and competitions.  Integrated with your blog; social media pages can create a coordinated online marketing campaign with your website to build your brand.  Most people using social media are doing so for the same purposes as you - to promote themselves and for its social aspect.  That means sharing photos, videos, music, humour, inspiration, information, advice and connecting with stars, media and people of interest. 

When embarking on an integrated social media campaign you will need to think about what it is that you are going to share (that's not directly selling) with your followers?  What have you got to offer that other people and businesses will find intriguing, inspiring, entertaining or useful?

Building Your Brand - Facebook, Twitter and Blogging

One thing I know is that people want to connect with you personally, they want to see your face on your social media profile not a logo.  The exception to this is if you own a well-known magazine, trade journal or charity.  Otherwise, my advice is to post a good photo.

Social media web design provides the opportunity to build your brand through images, slogans and profile information.  Important is your by-line, if people get what you are about in an instant through the use of visual media and a one liner, the light goes on...connections can be made.  When creating your slogan or by-line ask yourself 'What is your higher purpose' for doing what you do. Think in terms of how your products and services create value for people, ultimately what is it you are trying to achieve for them?

Transfer that message and branding through your Facebook page, Twitter page and Tumblr blog and when integrated with your website you have created a coordinated online social marketing campaign.  Social media web design gives the 'wow' factor to your social media pages.

Let's talk about Blogging

Blogging if used cleverly can boost your search engine rankings and establish you as an expert in your field.  To save time, write your blog posts all at once and queue them for release at set times each day with automated posting to your Twitter and Facebook pages.  EBusiness Courses offers an integrated social media web design package that does all of this for you, except for writing the blog content.  Writing a blog takes commitment on your part and if you are using the medium to establish yourself as an expert, no one knows your business like you do.

The rise of social media marketing is only going to get bigger and changes the way we connect with each other and our customer base.  I guess at this point, the question is can you afford not to have a social media profile?

Article Source: http://EzineArticles.com/?expert=Rosemary_Burnett
http://EzineArticles.com/?Social-Media-Web-Design-for-Small-Business&id=8115159

Saturday, September 19, 2015

Build a Superstar Web Presence - Interactive #WebDesign Is the Key

by Eye Bridge

In the present digital age, small and medium size enterprises are putting extra heed to build a web presence to publicize their business online, an aesthetic website added an extra edge to your brand. In laymen language website is simply a repository of information about the product & services, however if you keep in mind the recent trends coming in web design & development industry, you would be amazed by seeing the volume of advancements this industry has shown in the last decade. The way of web design has been transformed gradually from the typical or conventional to the unconventional or conceptual. These days, design makes the difference, the more engaging and flawless the design, the more customers you would get. Study says that appealing and interactive web design has more conversion rate than any other ordinary website.

Getting Interactive is the need of today, if we see the digital ecosystem then we conclude that almost everything is becoming interactive to create a buzz. Be it social media or website, interactivity has become the prior necessity to get customers glued to your brand or business. Boring websites with less interactive elements have no impact on the mind of the visitor, as a result of which the Website performance goes down ultimately. The need of User Experience Design originated with time to respond to the online behavior and expectation of people. User Experience Design majorly includes the interface, graphics, industrial design, physical interaction, and the manual to appeal millions of people online.

Have you ever thought? Why would anyone come back to your site if nothing is going to be different? So add interactivity to your web presence to gain customers on the go and give them a reason to visit your website again.

1. Large photo banners or background websites are in trend these days as they can communicate your business verticals in an interactive style and your visitors would get engaged with your brand.

2. Usage of Typography also makes an appearance in recent years and web designers are using it more often to attract users' attention.

3. Website navigation has come ahead of its time. These days people like the unexpected and simple so the navigation should be good enough to offer smoothness to your users and appeal their intuitions. It can happen by including interface behavior like drag-drop, selections, mouse over actions, and so on

4. The use of flat colors is also become the trendsetter, it adds the vibrancy and cleanness to the web design.

Let's talk about some interactive websites that boosts their online sales after revamping their web presence. Frinkytown.com is an e commerce website designed by one of the leading interactive agency Eyebridge. The website has added the interactive feature through User Experience Design to engage users and motivate them to make a purchase. The website gives the feel of a grand amusement park to the users and talking about the services in an interactive way. Another website cool grammar.in designed by the same agency is also depicting the use of flat colors and sophisticated navigation. After seeing some interactive websites, we can only say that designer has to play well with the concept to infuse interactivity to the web presence.

Eyebridge is a creative web design company delhi provide best responsive web design for it's customer. we design web sites on high level innovative work. Our objective is to create inimitable design for every client. We trade with corporations of levels like Maruti Suzuki, Amrapali and Muthoot etc.

Would you like to increase the interactivity of your website? http://www.eyebridge.in/. We'll put your website to work for you!

Sunday, September 13, 2015

Some Simple Information About #SmallBusiness #WebDesign

Some Simple Information About Small Business Web Design
By Kelly Montagna

After deciding what your small business is going to be about, it is time to get it noticed with a website. Not only will you be able to attract more people to your business, you will also be able to give them a way to contact you, and most importantly purchase your products. Small business web design is a critical element in this process.

If your business is small, it is unlikely that you will need a lot of web space, until it grows at least. There is no need at this point to have 100GB of band width or 10GB of space on the web when you are starting out. Just a basic site will do for now. Since most small businesses start out with a limited budget, this will help keep the cost down for your website design.

Some hosting companies offer lots of options for building your own site, but think carefully before falling for this. If you are not familiar with designing websites, you may miss some crucial elements for getting your site seen. SEO should be considered right from the start if a website is going to wind up on the front page of the search engines.

The best way to make sure you get the most from your small business web design is to do plenty of research. Failure to do so may result in a less than adequate site for your needs. Your research will help you find the right hosting company, domain name, layout, and you will learn how to create relevant content.

Because all businesses are unique, don't engage in comparison shopping. However, it will do some good to take a look at how other websites are set up. This is particularly helpful if you are comparing sites of businesses that are similar to yours. Just be sure to keep in mind how you wish your website to be different from others.

It is a mistake to just throw up a website and call it done. Without proper small business web design, there is little use to waste time on its development. At the same time, effective websites are easy for visitors to use. If they cannot navigate around it, they are likely to move on to somewhere else.

With the right website design, relevant content, and great marketing techniques, you should be able to get a decent, if not phenomenal return on your investment. Nevertheless, if you do not keep it current with frequent updates, your site will simply stagnate.

Because your website is one of the most critical elements of your business, you cannot leave its development to chance. This is where professional web design experts can make all the difference in the world.

While there are no set in stone rules about how to plan and design a website, there are some details that cannot be left out if you are going to see success. Your target audience and the type of business you operate will determine much of this. The guidelines above will help you meet the essentials of website design.

Learn more about True Blue Websites and small business web design For more information visit their website http://truebluewebsites.com.au/

Article Source: http://EzineArticles.com/?expert=Kelly_Montagna
http://EzineArticles.com/?Some-Simple-Information-About-Small-Business-Web-Design&id=7384719

Sunday, September 6, 2015

Affordable #WebDesign for #SmallBusiness

No matter what the requirements for making your presence over the internet are smaller or bigger; for example, whether you are just an individual blogger or a business, it should involve the techniques and requirements of website design. For any such kind of website, website design processes are some of the most important and integral ones, whether they are the website of the small business persons, middle level business or of the huge corporate websites or portals. Numerous areas are there that includes the effective web designing features comprising of interface design, graphic design, user interface design, multimedia design with many other associated areas and truly, Web Design is an affordable for small business. A wide range of designing tools as well as software is also available in the market of this industry that are used by the professional website designers for making their website look quite attractive and fascinating to the users or readers and clients according to their specific requirements and needs that should remain restricted to their already determined budget and financial limits.

Designing of a website is based upon the service areas of the website and the designing of their theme should also be done accordingly. If you have planned for the designing of your website, you should essentially analyze the services you are going to provide to your respective customers. You should think about different perceptions of designing after doing the required analysis if any of those perceptions suits best for your business along with selecting the best perception that brings about the capability in yourself for attracting the customers in large numbers to your website in the small span of time. Design of a site depends on the basis of their service areas and their theme should be designed professionally in order to attracting the visitors to identify the website in accordance to its design. If more number of visitors will visit your website, there may be chances of getting them converted into your potential customers if they have found your website attractive.

A website gets the overall atmosphere created through effective website designing measures that can easily obtain the services for which they are searching. In the current era of technology, numerous updated technologies are there through which the designing stuffs are performed. If you are approaching towards building your website for the promotion of your business, you should try hiring a designing team or web designing company that has a good reputation in the market within due time. They should have the knowledge of the contemporary designing techniques that are in wider use in the recent times. The design should be done in perspective of a long time as small businessmen can hardly be able to get their website re-design again and again. If they would design a website, they will aim for sustaining with it for 2 to 3 years at least or even for more than that. In factFree Articles, the design would get changed time to time making the most significant aspect of web designing field.


ABOUT THE AUTHOR


David Botham helps to give more ideas about the affordable web design. Getting more information about web design contact : http://www.ictinsite.com