Sunday, February 28, 2016
What you need to know to boost your open rates, avoid unsubscribes and get the biggest return with newsletter marketing. When sending out an eNewsletter or eZine, sometimes it’s hard to know what works and what doesn’t work.
I see many entrepreneurs and business owners happy to just get something out, or they make it all about them and add in what they think is best.
But in actuality, a newsletter needs to be given a lot of thought. Your goal is to send a newsletter that will appeal to your target market, not you. So if you’ve been sending out stuff that you would like to receive, it’s time to re-think your strategy.
In conjunction with an article written a few months ago about what your unsubscribes are telling you, here are 12 mistakes to avoid when sending out newsletters:
Not Defining Your Ideal Target Market
If you don’t know who it is you want to attract to become a customer, then you aren’t going to know what they will find useful information. And if you don’t know this, then you won’t know what to include in your newsletter to keep them wanting to hear from you.
Not Being Consistent
I work with many entrepreneurs and business owners who have the best of intentions to send out regular newsletters but simply don’t make it a priority.
They get going with at least one a month, and then it’s every couple of months… every 6 months… and then nothing. Nadda. What happened? They didn’t commit to a schedule and life’s busy-ness got in the way.
Inconsistency is a killer when it comes to newsletters. Pick a schedule and stick to it. Your subscribers will come to expect to hear from you and the more they do, the less chance they will forget about you.
Too “All Over The Map”
A confused mind says “no” so if you’re going to offer everything but the kitchen sink in your newsletter, then the odds are good that you are going to lose your readers’ attention.
Instead, focus on a theme, idea or single message and write for it. If you get off on a different tangent, hold that thought for another newsletter another day.
Be concise, and keep the flow simple and easy for the reader to follow and you will win more fans that way. Oh, and it shouldn’t go without saying, but do ensure you proofread your prose so it doesn’t have any spelling or grammar mistakes.
Not Matching Your Brand
Just because your newsletter provider offers free templates for you to use, doesn’t mean you should! Your newsletter is an extension of your brand and should look the part.
If you are going to use those templates, be sure to replace the header banner with one that matches your website, and also match your brand colors and fonts.
Having a consistent brand image goes a long way for recognisability with your readers.
No Call To Action
What do you want your reader to do once they’ve opened your newsletter? Be sure to include a call to action telling them what to do next.
For the majority of my newsletters, I want to send the readers back to our website to read the rest of the blog article I provided a preview for. Once they read the article, they are met with another call to action that could suggest they do a number of different things; like leave a comment or click a link to explore a particular service we offer that is in relation to the article.
Doesn’t Display As Intended
Many people look at their emails now on smart phones so be sure your newsletter appears properly on those smaller devices.
Moreover, if you don’t hand-code your newsletters and rely on the provided WYSIWYG (What You See Is What You Get) editors from the newsletter provider, the chances are your newsletter will not display nicely across all the different email platforms.
So be sure to test how yours looks on Gmail, Yahoo, Hotmail, Outlook, AOL etc.
Another tip about display, is to avoid using background images. Not all email programs will see a background image, most notably, Outlook.
Images Are Not Optimized
Some email programs don’t see certain CSS code that WYSIWYG editors use so the original size of the image is displayed instead of the what was defined in the CSS.
This causes the image to be HUGE and out of proportion to the rest of the newsletter. Needless to say, the newsletter then looks really bad on the receiving end.
Your Subscribers Don’t Know Who You Are
If you only send out occasional newsletters or even once a month, the odds are good that many of your subscribers are going to forget who you are.
So to avoid unsubscribes, include a short bio and photo of you at the bottom of the newsletter. This may remind them of who you are and why they signed up to receive your newsletter to begin with.
Not Providing Contact Information
Many times I’ll receive a newsletter and see a huge opportunity lost when they don’t take advantage of the opportunity to promote their contact information or, at very least, their website address.
Give your subscribers the chance to click a link and find out more about you.
Too Much Selling and Not Enough Value
Ugh, Do you get onto some mailing lists where there’s nothing but sales pitches and nothing offered of any value? What’s the first thing you do? Unsubscribe.
Don’t make your followers do the same. Always include lots of value in your newsletter to keep your subscribers happy. The best way to do this is by re-purposing your blog post and adding it to your newsletter. Assuming your blog post is of value, then you can now send that valuable content straight to your subscribers.
Not Using a Captivating Subject Line
At the end of the day, it doesn’t matter how brilliant your newsletter is, how much value it contains or how entertaining it will be; if you don’t put a lot of thought into your subject line, your followers will not be bothered to open it to read that great prose.
Spend a considerable amount of time coming up with a compelling and captivating subject line. If you don’t, it will be passed up and never opened.
It’s also important to note that you need to avoid using spam-activating words in your subject line or it will get marked as such and your newsletter will never be seen.
Not Getting Permission To Add People To Your List
I’ve saved a biggy for the end. No matter how tempting it is or how many other people you hear of doing this, avoid adding people to your newsletter list if you didn’t get their direct and explicit approval first.
It’s against the Canadian anti-spam legislation (CASL) and even if you are in the United States – if you have a Canadian on your list that complains about you adding them to your bulk mailing list, you can still be held liable.
Along the same lines, you also want to avoid sending out bulk newsletters using your personal email program like Gmail or Outlook. The anti-spam laws are clear and not only do you risk getting shut down by your ISP (If using your personal email address) you are also not in compliance with the law when you do this.
Sending out regular newsletters to your list is an excellent way to build the know, like and trust factor with your subscribers and get you new leads flowing in.
But you also need to know these kinds of mistakes, to ensure you get the best results from your efforts.
If you would rather focus on your business than worry about such details, my team and I manage newsletters for many of our clients and would be happy to manage yours as well. We can do everything from writing them to sending them out. Contact me to discuss.
To your success,
View more articles from Susan Friesen
This article is provided by Amazines.com - The ULTIMATE Article Database
Sunday, February 21, 2016
Automated traffic - What's it about?
There are many, different services that offer some sort of traffic exchange. Some require you to click, and browse other people's web pages. As this is a requirement for everyone, your site will be seen by everyone using the same system.
Other programs - known as autosurfs - are based on the same idea, but instead of clicking links, the script does it for you. The good thing about it is; you do not have to browse, or even watch a single page to earn "page views". The downside is quite obvious; there is no guarantee your site will actually be seen, you are only getting automated page views.
Another way of exchanging traffic with other websites is thru, so called toplists. You simply send visitors to a toplist - the more you send, the higher your link will be placed - getting you more visitors back.
Yet another popular method is banner exchanges, borderline automated. Often it IS script based, with methods of earning credits much the same as traffic exchanges and autosurfs. But the big difference is in the quality of traffic received. Another big advantage is the free exposure you - and your trademark - will get from having your banner seen all over the web. It is no coincidence large companies spend top dollar on making their trademark(s) well known.
Is this traffic of any use?
Well, it might be. Depending on what your site is about, you can gain much from these programs. Advertising a product appealing to webmasters and site owners, will make it easier to attract new customers, since they are the only ones using these traffic programs.
If you have a site completely unrelated to the webmaster community, you might advertise your affiliate program, if you have one.
For those of you not running an affiliate program, and with no products appealing to webmasters, it's time to get creative.
If you use these "tools" to your advantage, it is possible to extract quality visitors - all though not in the same quantity - instead of merely site views and loss of bandwidth. Read more about converting hits into visitors at El Traffico
Are there any hazards?
Many contextual advertisers do not approve of automated traffic, some will even terminate your account if you repeatedly send automated traffic to pages with contextual advertising code on it. If you drive a lot of traffic to your site, see to it you only send it to pages without these ads. This is extremely important if you are getting paid per impression. No one wants to pay you for automated impressions.
Try to spread the traffic out a bit, not allocating all visitors at the same time. It can, and will be a huge amount of page views if you are using autosurfs to directly send traffic to your site. This can slow the site down if you point them to a "heavy page".
Greger Klen, co-owner of El Traffico - A site about free web traffic.
Article Source: http://www.ArticleGeek.com - Free Website Content
Sunday, February 14, 2016
10 tips for effective SEO:
Before you start your SEO campaign make sure to implement a quality web stats package that lets you know what search engine spiders are visiting your site, what keywords are referring the most traffic to your site, and how many hits/page views you are getting.
Build great design
To get the best search engine visibility web designers should follow the 5 basis rules if web design which states that web site should be:
Easy to read
Easy to navigate
Easy to find
Consistent in design and layout
Quick to download
Write effective Title tag on the page
Arguably the most important ranking factor for effective natural SEO is the title denoted by the - title - tags on HTML. This title is considered primary text by the search engines meaning that all the search engines record this text and place considerable value on it. It is important because it is the first text shown in the search results as a hyperlink to your site. As a general rule a descriptive title should be 5 to 10 words for each page or 69 to 75 characters.
On your page you should always aim to have a healthy amount of descriptive body text to explain what the page is about, don't rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density. All search engines consider words at the top of the page, above the fold as more important in value than the rest of the page
Domain and the URL
Placing key-words in the domain can have some weighting in the effectiveness of your natural SEO. The reasoning is that the terms or phrases matching the words you typed in a query are highlighted when you view the search results. This is known as search- term highlighting or term highlighting. Note; If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL.
H1, Bold, Italics
You should have your main keywords once in an H1 tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.
Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.
Write fresh content
Google loves fresh content. They have a fairly new spider called freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it's old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.
Build high quality external links to your website. Sites with high quality credible links pointing into them gain more popularity than sites with low quality links. It is rumoured that Googles places up to 60% of its weighting on quality of party external links:
Submit the root page to all the major UK search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.
David Reilly is managing director of leading London based SEO consultancy Barracuda Digital, www.barracuda-digital.co.uk. Barracuda has acquired a reputation for delivering exceptional natural Search traffic for blue chips clients
Article Source: Ten essential tips ofr delivering successful SEO
Sunday, February 7, 2016
A specific charity organization works to help a particular community. Some promote feeding the hungry, some try to help people to build their own home, some work to help old people to live their life comfortably. A charity organization can work to help anyone but there basic purpose is the same as help the needy people.
Now it's on you whether you want to charge for your work or you want to donate your earning along with the volunteer work. You need to make a simple website. There are pictures, videos and other works of the charity so that visitors can easily understand what kind of charity organization is this. Some of the websites have a charity button for donation so that their online visitors can donate something to the charity.
Although these websites are very simple but one should not take this work for granted. There are many charity websites people usually visit. Many times the visitor list per day goes up to many millions. It's an easy way to communicate with people all over the world. People can donate easily on website rather than posting or couriering. The website should look appealing and catch the visitor's eye. One should get the whole information about the charity organization & its work in few seconds.
If we talk about the Non-profit organizations and their website then they are quite similar to commercial websites. They also serve their clients but they don't want profit that's why they need funding to run the organization.
So there are three categorization of the websites first one is commercial websites, second one is Non-Profit organizations websites and third is charity websites. Commercial websites get their funding from business they do and profit they get. Non-Profit Organizations and charity organizations get their funding from people who want to help these organizations. Websites is of a great help to get more and more donation and help the needy people. Through websites an organization can collect charity from all around the world.
If you want to design a website then there go for Website Design Company Delhi and Website Designing Company Gurgaon for world class web designing.
About The Author
Addictive Media is a leading Website Design Company Gurgaon . After making a mark with its unmatched designs & development strengths, the company is fast emerging as a prominent Website Design Company Delhi as well.