Monday, May 30, 2016

Why Choose a Local #WebsiteDesign Company

By Susmita Mahato

It is commonly said that necessity is the mother of inventions. Your search for a local website design company isn't any different. Because of the knowledge on the local market constraints, condition and the general perception of the people on the goods and services, a local company for the website design services, for instance, can do it pruned to your exact requirement/s there. Moreover, the local website design service provider will be able to reflect the local sentiments on your site in a flawless manner.

In short, there are a few coveted benefits such as the following when you go with a local company for the web development meant for your business.

Local flavour: You will be surprised to know that people around the world have different tastes and preferences. For instance, Indians love spicy food while Britons love less-spicy and usually boiled stuff. This essentially means a company that sells, say burger, has to go for a product innovation befitting the local flavour. You will get to the truth when you know the reason behind launching Indi McSpicy burgher in India from its original McSpicy. All these put together suggests that the local website design company has something unique on offer that makes your site a preferred destination for the customers and the prospects in your niche market.

Economic service: You will by default find the services economical from a local website design company. Because of the local base, the local developers and the service providers for the websites have the cost advantage that they usually pass on to their customers like you without compromising the quality. This summarily means you enjoy world class services for your site/s at the most economical price.

On demand service: A local web developer is available within your arm's length. You can either call the people for a personal presentation at your end befitting your schedule for the day or can call them over the dinner, say for the finalisation of deals. All in all, you will have the privilege of working pruned to your exact requirement when you hire a local website design company in any part of the world.

Customer-friendly work culture: This is yet another unique feature of the local website design companies for many cities in the world. They work 24x7 and 365 days a year for you safeguarding your products, services and the data online while you enjoy sleeping at night. Many have witnessed this. It's now your turn to test the reality here.

Susmita Mahato is a seasoned professional in the field of website designing. Check out more about her right here at web design in Jamshedpur.

Article Source: http://EzineArticles.com/expert/Susmita_Mahato/2150887
http://EzineArticles.com/?Why-Choose-a-Local-Website-Design-Company&id=9276261

Monday, May 23, 2016

How Will My #SmallBusiness Benefit by Having a #Website?

By Julie Prosser

Overview

Running a small business takes a lot of work. Every small business owner would like to see their business in the best position to grow. One of the surest ways to invest in your small business is to have a website. There are still a lot of businesses that do not have a website for their customers. In today's online world people expect to be able to do an online search and find your business, products & services there. If you want to take steps to improve your small business, this is one essential place to start. Here are a some benefits for your small business having a website.

Brand Recognition

The vast majority of customers today use the internet when they are searching for the product or service they need. By owning your own website, you will be able to extend the overall presence of your business, being both offline and online. There are a lot of small businesses that do a lot of their marketing online. Not only does this save money, but consumer studies show that this is more effective as well, since your potential customer is already online using their mobile device to search for you. Your website can provide all the information about your business, products and services you provide, how they can contact you, maybe even shop online for your products 24/7, you can offer helpful information, tips and hints and you can provide photos of your business, team, products and testimonials from happy customers. Your website is your representing your brand online.

More Traffic

Customers need to know that your business has a product or service to sell. Many customers are searching for quality products and services at a great price. However, it will be very hard to find your business if you don't have a website. Building a quality website will drive traffic over time automatically to your website. This increases the amount of people who see the products or services that your small business offers. Always take the time to build a quality website, with quality information, in order to build up your web traffic.

Higher Profits

There are few things as impactful in marketing in today's world as having a website. If you want higher profits in your business, it is important to invest in a website that will drive customers to sign up for your newsletter, call you for a quote, buy your products direct from your online store or call you for more information about the services you offer. Over a period of time, this will lead to higher profits in your business. Every small business owner wants to increase profits in their business over the long-term. Dollars spent investing in a quality website that is customer friendly will yield many more dollars for the business in the future. All small business owners must think about the long-term trajectory and vision of their business and seriously consider investing in a website.

Final Thoughts

There are many small businesses today that do not have a website. They either do not understand the importance of owning their own website and the benefits to their business or they think they do not have the money to invest in one. A good question to consider is what money are they losing to their competitors (who are online)?

The good news is that this is now easier than ever before to get a website. There are hundreds of web designers ready and able to build a quality website, most likely several right there in the area where they live. Anyone worried about building or coding a site can simply hire someone to do so. The price of building a website has gone down drastically in recent years.

Investing in a website will do several things for your business. Not only will it increase your brand recognition in the marketplace, but over time it will also drive traffic leading to potential increased sales, ultimately yielding higher profits for the business.

http://wisewebdesign.com.au We design and develop quality websites that are modern, unique, fully responsive (mobile friendly) that are easy for the customer to use. Our web design business is based in Mandurah, Western Australia - Wise Web Design - specializing in Small Business Websites. http://wisewebdesign.com.au

Article Source: http://EzineArticles.com/expert/Julie_Prosser/84824
http://EzineArticles.com/?How-Will-My-Small-Business-Benefit-by-Having-a-Website?&id=9351003

Sunday, May 15, 2016

Three Things You Must Do When Designing and Building Your #SmallBusiness #Website

Author: Michael Massie

If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner.

No matter what your web designer tells you, simplicity is best when building your small business website. While having a website with lots of bright colors and flashy interactive graphics might win web design awards, it will probably not help you win customers. In fact, the more complicated your web design, the higher the risk that your sales message will be lost amidst all the fancy bells and whistles on your site.

For most small businesses, a simple and elegant four or five page website is all they need to get the job done. As an added bonus, such sites are inexpensive when compared to flashier multimedia sites. If you want your small business website to increase your profits instead of emptying your pocketbook, pay close attention to the following design guidelines when you build your site.

Make Your Website Easy to Read

In order for your website to get sales and/or leads, your small business website design needs to be user and consumer-friendly - that means it needs to be easy to read. So, short sentences and paragraphs, dark text on white (or very, very light) backgrounds and lots of white space should be the norm.

At the risk of sounding like a broken record, I'll say it again - the purpose of having a website for your small business isn't to win design awards. It's to convey information about your product or service that guides the consumer toward making a buying decision in your favor.

If you think that dark websites and colored text on colored backgrounds looks better, you may be right. However, as I mentioned earlier loud colors and excessive graphics only serve to distract attention from the sales message contained in your site content and makes your site harder to read. Remember: keep it simple and you'll keep the sale.

Also, remember that web users tend to scan text instead of reading it start to finish like printed text. Since the majority of your visitors will not read all your content, use headlines, subheadings, and bolded text that quickly convey your overall message. Done correctly, a visitor should be able to scan all your headlines, subheads, and bold text in just a few seconds and understand the central message of your site or page.

Make Your Website Easy to Navigate

Since the chief purpose of your site is to convey information, you should design your website so the information it contains is easy to find. If you make it easy for your visitors to navigate your site, they'll thank you with their dollars. Make it difficult, and they'll leave your website before you can say "Google."

At the bare minimum, you should have a navigation bar on every webpage that includes a link back to your home page and to every top-tier page in your website. In addition, you should consider placing links back to the previous page visited at the top and bottom of the current page. Some websites use "bread crumbs" for this purpose - a "trail" of links that show each page visited since landing at the site.

Lastly, make sure that there are no broken links on your website. Broken links may not seem like a big deal to you, but to a site visitor who was clicking on a link for more information they are a major frustration. Fix your broken links!

Oh, and incidentally, making your site easy to navigate will also help the search engines to find and index all your pages, which might help you get more traffic over the long haul.

Make Sure Your Website Loads Quickly

Despite the fact that high-speed internet access has become very affordable and accessible in recent years, many web users are still using dial-up connections to access the internet. Note that these people get very frustrated when they have to wait five minutes for your webpage to load. You will lose these visitors if your web page files are too large and take too long to load.

Keep photos, graphics, and animations to a tasteful minimum on your websites, and keep your total page size under 50K to ensure maximum usability for your visitors. In addition, avoid using background music on your pages unless it is absolutely necessary - music files take time to load, and can annoy your visitors enough to make them leave your site.

By the way, smaller and faster loading pages make it easier for the search engines to spider and rank your site - an added bonus for keeping your page files small and your load times fast.

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Hopefully, these guidelines will help you build a website that gets you more sales and leads for your small business. Remember, building a website that your visitors enjoy browsing will boost customer loyalty and encourage repeat sales. Create a fast-loading site that's easy to read and navigate, and your visitors will thank you with their checkbooks!

Sunday, May 1, 2016

#WebDesign for #SmallBusinesses - The Best Practices

By Karina Popa

Essential aspects that small businesses should keep in mind when creating a website

If you want your presence and brand to be known on the web, you have to invest in a well-constructed website. Many online businesses make use of generic templates, disregarding the importance of a unique brand. Sorry to say, the only means to get a great brand design is to pay a considerable amount of money to allow your brand to stand out among the millions of websites.

The Process of Building Websites That Every Business Should Know

Generally, the usual low-budget website has to go through the following process:

Business Requirements - When people or businesses plan on creating a new website, they should know exactly what they want, giving a detailed description. This first phase of developing a website consists of a number of meetings plus brainstorming sessions.

Design - It is always stressed that a website should have a good design. This means that you should exert more effort and be more creative. Planning your own website is one thing, but turning this plan into reality is entirely different. While people or businesses can repetitively explain their requirements, the majority of people do not decipher what others are thinking. After everything has been said and done, there should be an agreement on the design prior to the final approval. Usually, it takes a number of proofs before the desired look is met.

Website development - After designing the website, it has to be divided into pieces of content and images to make it clear to a web browser before rendering it to an online user. Search Engine Optimization (SEO) should be considered as early as this stage. The brand has to be organized and include a mission statement, as well as product/service documents. Around all of this is the actual software development. When it comes to the web, this is known as the web application development. This brings the website structure and design to a user's interaction level by means of widgets, workflow processes, conversation tools, contact forms and shopping carts, among others.

Quality Assurance (Q & A) - Once everything is set, a website must undergo vigorous tests to make sure it works.

Go Live - A website should have a web host to make it live on the Internet so users can interact with the platform.

Website Design Should Distinguish Your Brand on the Internet

Marketing involves conversion. A website design, its features as well as the message it wants to convey make everything possible. Poor content can also contribute to a poor design. Wrong grammar, incomplete message and poor quality videos can put off a user. Aesthetically speaking, poor color combination or style can cause a website to be undetected by visitors. With the help of design, the message must be clear to any user.

Interested in MJM designs? Come and visit our MJM website today!

Article Source: http://EzineArticles.com/expert/Karina_Popa/1432444
http://EzineArticles.com/?Web-Design-for-Small-Businesses---The-Best-Practices&id=9119919