Saturday, June 25, 2016

#WebsiteDesign - The 8 "C's" That Make a Site Sticky

By Darryl D Alexander

I believe in judging a website by how well it converts visits into profits and this can be achieved with "stickiness"... the measure of how long a user spends on your site.

The longer they stay the likelier they are to spend money, ask any good salesperson worth his weight in salt!

Website Design, "stickiness" & the 8 "C's"

Your design should keep visitors on your site AND make them come back for more so implement a few of the "C's" in your site design to improve your conversion rate:

1.Content

"Content is king" so ensure your web copy is unique, fresh, useful to users and fits in with the overall design.

Broadcast content with RSS Feeds, e-mails and sms to your target audience and link to relevant sites to get your point across (automate this in the website design).

Interactive website design (on-line games, weather reports, etc.) ensures consumers spend more time on your website.

Include F.A.Q.S, reports, research data or on-line response forms and integrate call to actions throughout the website.

2. Community

Engage people on your website, plug-ins from Social networks should be incorporated in your website design to further develop peoples perception of your brand.

3.Communication

It's important for prospects or customers to reach you, display your contact details on each page and use an email notifier to inform users of any updates to the website.

Your design should include a Blog and allow comments giving you a better insight of your visitors needs.

4.Customisation

Allow visitors to personalise landing pages and ensure the website design is customer centric with personal greetings and personal preferences.

5. Commerce

Customers should be able to complete the entire purchasing process on-line so incorporating on-line registration, secure payment facilities, order tracking and return policies in the website design is essential.

6. Convenience

Ensure your Hosting Company is reliable and keep your website down time to a minimum, remove dead links and ensure that information in no more than 3 clicks away (plan during the initial website design phase).

The website design should ensure a pleasant user experience with simple navigation, good graphics and clear typography.

7. Choice

The website should offer a wider selection of products than normal distribution channels or perhaps offer a product customisation option for registered members.

8. Cost

We always looking for bargains and the easiest way to find them is on-line, offer discounts for on-line purchases or bookings (check out kulula.com for a good example).

Plenty of thought has to go into website design so always plan before you launch your on-line presence (or overhaul your existing web design).

We incorporate various marketing techniques into all our web design and will be sharing opinions in future articles.

Feel free to visit our site [http://www.ovpod.co.za] for more on Graphic Design, SEO and Branding.

Darryl Alexander is an Internet Marketing Specialist with over 10 years experience in Retail Marketing and Information Technology. A Business Analyst with a passion for helping businesses grow their Brands on-line, offering affordable and reliable marketing solutions.For more information visit [http://www.ovpod.co.za].

Article Source: http://EzineArticles.com/expert/Darryl_D_Alexander/1177435
http://EzineArticles.com/?Website-Design---The-8-Cs-That-Make-a-Site-Sticky&id=6601519

Sunday, June 19, 2016

7 Characteristics of a Bad #WebDesign

By Maria Marilyn Madrid

Did you know that one of the easiest things to do when it comes to web design is creating poorly designed websites? Unfortunately, from the time websites become en vogue up to the present, there are still web designers who are guilty of doing this. The situation becomes even more dumbfounding considering the progress web designing has made in terms of technology, knowledge, and skills; these bad characteristics should have been eliminated by now. Some of the common features of bad web design are:

  1. Bad colour scheme. Colours are supposed to enhance the aesthetic aspect of the website but this is not the case always. Some websites make the mistake of using light colors as text, use glaring colors as background, and a sight for sore eyes through a mix of colours like yellow and pink with violet as background.

  2. Loading takes time. This is one problem with making a web site very colourful and with lots of special effects, it makes users frustrated as loading tend to be slower. Thus, beauty and interesting information in the site is totally forgotten because a majority of web users do not have the patience to wait for page loading.

  3. Default page does not fit computer screen. Even if the user is using a 32inch LCD, the entry page of the site visited still needs scrolling down or sideways to view other parts of the entire page. And this is not good as users want the whole thing outright. They are looking for information, not bonuses and points in a video game.

  4. Cluttered arrangement. Until now, you see web pages where different important tabs are not aligned together. They are instead plastered in different portions of the page. As a result, users will have a hard time finding the necessary button to click because the buttons are scattered.

  5. Text that are difficult to read. Not only does the web designer utilise glaring colour for the font, the size is also a problem. For example, if your website is geared towards senior adults, how can you expect them to read the text when even if they enhance their vision, it is still unreadable due to its size?

  6. Lots of junk materials in the front page. Are counters really important? Do you need to highlight awards instead of content? Do you need to broadcast your profile in the entry page before the transaction page? These are just some common errors with regards to front page loading and bad features of a web page design.

  7. More frames than the page can handle. Because of advances in web design technology, multiple frames are no longer current. Yes, it has still some usefulness but not to the point of loading too much frames in the web site.

Indeed, just because the page is colourful or has lots of interesting articles, it is already an attraction for users to flock and remain loyal to your website. The above ideas suggest that a good web design is not about taste and preference exclusively but also includes functionality and navigation.

Bad design is a no, no for Globalgraphics UK, a web design Birmingham UK company.

Article Source: http://EzineArticles.com/expert/Maria_Marilyn_Madrid/1384642
http://EzineArticles.com/?7-Characteristics-of-a-Bad-Web-Design&id=8818843

Saturday, June 4, 2016

Top tips for choosing a professional #webdesign company

If you are planning to expand your business online and looking out for the best corporate web design company, read further. This article deals with the top tips for choosing a professional web design company.

With the increasing number of web design services providers online, picking up the best and the reliable one is quite a daunting task. There are many web design services providers who claim to be one of the best and reliable among the lot. Thus, one of the most challenging parts for any business owners is to pick up the best among them, the one that will furnish and design a website for you as per your business requirement in your limited budget within the given time. Here we have discussed some of the tips that will help you in selecting a professional web design company.
professional web design company
Experience: You should always choose a professional web design company that has been into the business for quite some time, always look out for an experienced and reputed company. Before selecting a corporate web design company, do take some time out to assess its past work in order to get a fair idea about the company's skill and the experience.

Analyse their website: Assessing the website of a given corporate web design company will give you a fair deal of idea company and the kind of work they deliver. If you like the company's website and feel that it has the desired feature that you want in your corporate web design, you should go for it. You can also assess the work portfolio of these companies in order to get a clearer picture of their work profile.

Prices versus value: Though prices should not be the only criteria while selecting the best corporate web design company, you wouldn't want to spend more than your budget. Look out for the corporate web design company that charges a fairly reasonable price. More importantly, you should assess if the work by the company is worth the price it charges. If you feel it does, go for it even if you have to spend little more.

Timeline: Before finalizing a web design company, you must always assess if the company is capable of delivering your projet on time. Check if they have the expertise and the skilled workforce to give you your project on time. The testimonials on the websites of the corporate web design companies will give you a fair deal of idea about their approach towards work.

Ask for reccommendatiuons: Instead of making a fresh research and selecting a completely new web design company, it is always better to ask your business partners and friends about the good web design company. The ones who have availed the services of the web designers will give you a genuine feedback about their work.

About the Author: So, if you are planning to establish an online business and looking out for the best corporate web design company, visit http://www.designgenies.com/. DesignGenies provides professional web design, development and maintenance services based on the latest technologies such as LAMP (PHP/MySQL), ASP.NET, J2EE and J2ME.