Sunday, October 30, 2016

#SEO for #SmallBusiness Owners

By Ricky Davies

SEO can seem like wizardry, well it isn't. and this article will outline some tips so you can understand SEO more.

SEO short for search engine optimisation is the optimisation of a website for a keyword. So think of a keyword such as dog accessories in south wales. That would be a keyword and SEO would then optimise your website for that.

Here are some SEO tips for small business.

1. Quality counts

years ago you could pump out article after article and the search engines would love it. Fast forward to 2016 and the search engines will punish you for it. Do not spam, create good useful content and you will be rewarded for it. I have found in our experience that articles over 1000 words in length seems to gain the most traction with search engines, while smaller articles tend to get buried.

But that isn't always the case, and with anything take the advice in this article with a pinch of salt because frankly the search engines change. What is good now may change in the future.

2. Look at your competitors

Looking at the competition lets you know what they are doing. Is their site responsive? Do they blog, do they use social media? If they are doing all of the above and you are not and they are out ranking you then you best start, because if you want to compete you will have to emulate them and then eventually overtake them.

3. Be realistic

Unless your budget is in the millions of pounds then your site will never rank for keywords that are seriously competitive, but the beauty is you don't have to compete for these keywords. For example two keywords:

- finance insurance

- finance insurance in Brooklyn, New York

Both above could be used for your SEO, but only one of them you could possibly rank for. That would be the second as its less competitive and actually it's a better keyword to target.

It is more targeted, and visitors searching for that keyword would be more than likely to purchase off you.

4. Give it time

hired a new SEO consultant? Then give them time, SEO takes a while. Personally I would say anything from 3 - 6 months is not unreasonable. SEO takes time but it's the long haul, if you want quicker results try PPC, but be advised you could lose a lot of money before becoming profitable.

Thanks for reading, if you need more tips check out web design Pontypridd.

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Friday, October 28, 2016

5 Common Mistakes in Your #HomeBusiness #WebDesign To Avoid

By Amy Austin

While every Web site design should reflect the unique qualities of the business itself, there are some universal rules of professional design that every business owner should follow. You don't want to lose a potential customer or client due to a simple mistake.

1) Don't Be Too Flashy

Flash animation certainly has its place in the Web site world - but it's typically not on the home page of your business site. Customers arrive at your Web site expecting to find helpful information about the products and services that interest them - not a slowly unfolding display of digital animation. Use flash wisely - and sparingly - in your professional Web design. I recommend not using flash at all; especially if you are using SEO. Discuss the pros and cons with your design team.

2) Don't Strain the Eye

Keeping Web site design simple can literally save you - and your customers - from headaches. Use a tried-and-true font style, such as Arial, that's sans-serif and proven to be readable. Background is another area of concern for professional Web design. Using busy patterned backgrounds or placing colored type against a black background may cause users to get frustrated and leave your site.

3) Don't Make it Difficult

Use of navigation in designing your web site is like using GPS on a road trip. Use it wisely to guide visitors to the desired destination - and they will enjoy themselves along the way. Resist the urge to get too creative with this aspect of your web page - a clean navigation panel is a user's best resource. Don't lose your customers interest in a flood of flashy pictures and spinning click here buttons.

4) Don't Waste Time

When your Web site design is full of graphics and images, it requires a greater amount of bandwidth. This increased bandwidth takes longer for the user to download. Keep in mind that some people use older computers. In the time it takes for your Web site design to load, your customer may very well decide it's not worth the wait. Only use the graphics and images that are absolutely necessary for your web site and save the rest for your portfolio.

5) Don't Overdo It

Too much or a cluttered Web site design overwhelms your site's visitors and can make your business appear unprofessional. A disorganized site tends to reflect poorly on the very business it is supposed to promote, while a professional Web design speaks volumes about your attention to detail. Keep it simple and clean.

A good website design needs to not only turn customers' heads, but also keeps them interested. Follow the simple guidelines of a business Web design and you'll see the beauty in a more positive visitor experience.

Create a Professional Web Design for Your Home Page

There's no place like home in professional Web design - the homepage, that is.

When you create a website homepage, keep in mind that first impressions truly are everything. You only have a few seconds to capture their attention. More than any other page on your site, your homepage's design should help your visitors answer several key questions about your business.

Bringing visitors to your homepage is only half the battle. In order to be effective, your homepage must also encourage visitors to stick around and take action. Whether you create a website yourself or work with a professional Web design company, there are several steps you can take to make your homepage a sticky success.

Add a Logo Design

Little things can make a big difference in professional website, and that is certainly the case with adding a logo to your homepage. A professional company can work with you to create a customized logo design that strengthens your brand identity and boosts customer confidence. This logo should also be produced in several file formats for images --.JPG,.EPS, and .TIF -- so you can use your new logo in the website or in print marketing materials.

Explain Who You Are

You'll need to tell visitors about yourself - and do it fast. Building rapport and relationship is a key part of attraction marketing for your business. As soon as a visitor arrives at your homepage, the clock is ticking. If your page does not point them directly to the information they want, they may lose interest in your company. One popular way to accomplish this -- add an "About Us" page to your website.

Reduce Scrolling

Here, web site layout takes its cue from print design. Just like a newspaper's major headlines should be above the fold, your professional Web design should place your most pertinent information above the point where a visitor must start scrolling to view. The more scrolling required by your Web design, the less likely your visitor is to stay.

Test for Compatibility

When you create a website homepage, remember that not all browsers and devices were created equal. Keeping your design simple can help you capture the largest possible audience across the board. To be sure, though, you'll need to test your website from multiple devices and browsers.

Update Regularly

Once your web site is completed, you may be tempted to leave it that way for quite some time. A website, just like a business is always changing and growing. In order for your site to keep visitors and search engines coming back for more, it must be updated regularly. You want to keep building your contact data base with new information and subscriptions.

Promote Recognition and Testimonials

When done in moderation, the homepage can be a good place to display small graphics representing rewards and recognition you've received from your clients and industry peers. By adding these graphics when you create a website homepage, you can strengthen your professionalism by showing visitors that you are a legitimate business worthy of their time.

With so much depending on your homepage, it's important to get it right. When you're ready to create a website yourself or work with a professional, remember these simple suggestions for a professional and effective site that encourages visitors to stick around.

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Sunday, October 2, 2016

Most Effective Tips to Enhance Your #WebsiteDesign

By Mousumi Gharami

Web design today comes out as one of the familiar technical terms that serve as the foremost aspect developing an effectual online profile. It depicts the entire creativity of the designer who will be responsible to design the entire concept. A good website serves as the beneficial feature that helps your business to flourish.

Major Attributes Getting an Advanced Website Design

However, the designer should focus on certain things that can increase the overall outlook of the website:

• Your website should consist of a suitable logo that represents a complete professional look. Overall, it would give your website a polished look that is essential to get a better website design.

• Make sure that the website accumulates a suitable combination of the font colors and the images that clearly portray the purpose of the website. It should accrete a soothing look and specify the entire specifications for a particular business.

• Pick up the clear fonts that the users can easily read without any complications. It inspires them to go through the entire website thus knowing the services you provide.

• The designer should keep in mind that he/she should design every page with complete concentration and incorporate the specific effects according to the contents the page displays.

• Flash or the animated Jquery sliders increase the creativity of the page and even the users prefer to see the information displayed in the specific format.

• Utilize the advanced HTML and CSS scripts that can formulate the entire code giving your website a perfect look as you need. Design the layouts in a simple way as well as it would incorporate the effective pattern signifying the efficiency of technology.

• Prepare the standard layouts and do not implement any such options that do not fit the overall design. Therefore, it needs to be ensured that the designer put the right thing in the proper way.

• Incorporate the perfect scrolls that enhance the effectiveness of the entire website. Using the scroll bar the users can move to the accurate directions over the page.

Taken as a whole, all the mentioned features come out as the key to get a sophisticated website representing a suitable business outlook. Maintaining harmony with the modern civilization a proper website design can give your business the expected position over the web. Even you can receive increased sales that serve as the foremost aspect to set up a well-off business infrastructure.

Implement the Accurate Graphics for your Web Page

Finally, it concludes that web design unifies the art with the modern digital media coming out with an excellent concept. Therefore, you should select the right person who acquires the capability to construct the entire design sustaining the up-to-the-minute look. Once, you are able to complete an effective website you can see your business go ahead gradually recognizing the ultimate success that you are waiting for. Grab the attention of the users with a suitable web design that ensures a better business status.

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