Sunday, December 31, 2017

5 Must-Have Pages for Small Business Websites

By Mark Etinger

Small businesses websites come in all shapes and sizes. This is dependent upon not only web design but also the types of products and services offered. The website for a self storage company, for example, is going to be very different from that of an online clothing boutique.

Of course, certain aspects of website design and management transcend all boundaries. Let's take a look at five must-have pages for small business websites:

1. Home Page

This one might seem obvious, but you'd be surprised how many small business websites come up short when it comes to creating a proper home page. This is because your homepage is more than just the index.html or index.php file that appears when visitors arrive at your site -- it's your first impression, and you have to get it right.

Your home page should include the standard Search Engine Optimization (SEO) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

2. Site Map

This one goes out to all the search engines in the audience. If you have a website, chances are you're interested in getting it listed on Google and other services, and incorporating a site map into your website design is a great way to get started. It will also help those living, breathing visitors of yours find their way around.

A thorough site map will help Google make sure it's listing all of your pages -- and under the correct headings. It can also facilitate better page rankings due to your own internal linking.

3. About Us

Who the heck are you? Your customers want to know. Tell them your business philosophy, your primary offerings, and how many years you've been in business. Do you have a guarantee? Spell it out! This might seem like simple stuff, but it can really help your potential customers understand your company's human side.

4. Contact Us

Similar to an About Us page, a Contact Us page is a great way to reach out to potential customers. Include all the obvious information -- phone and fax numbers, street address, customer service email, etc. -- but don't stop there: You can enhance the web design of your Contact page by adding a shot of your storefront via Google Maps, for example. You could also include a traditional photograph of your storefront, or perhaps a photo of your entire staff.

5. Company Blog

Most small business websites have blogs nowadays. Does yours? Blogging is a great way to create fresh, unique content for your domain -- the kind of stuff that search engines love. It can also further show customers your human side, and alert the same about your upcoming special offers.

Worried about incorporating your blog into your web design? It's easy, especially if you design your site using WordPress website design. Small business websites built on WordPress look like regular websites, except that the backend interface is extremely easy to use, and adding a blog is easier than ever!

Article Source: http://EzineArticles.com/expert/Mark_Etinger/256238
http://EzineArticles.com/?5-Must-Have-Pages-for-Small-Business-Websites&id=5115343

Sunday, December 17, 2017

5 Must-Have Pages for Small Business Websites

By Mark Etinger

Small businesses websites come in all shapes and sizes. This is dependent upon not only web design but also the types of products and services offered. The website for a self storage company, for example, is going to be very different from that of an online clothing boutique.

Of course, certain aspects of website design and management transcend all boundaries. Let's take a look at five must-have pages for small business websites:

1. Home Page

This one might seem obvious, but you'd be surprised how many small business websites come up short when it comes to creating a proper home page. This is because your homepage is more than just the index.html or index.php file that appears when visitors arrive at your site -- it's your first impression, and you have to get it right.

Your home page should include the standard Search Engine Optimization (SEO) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

2. Site Map

This one goes out to all the search engines in the audience. If you have a website, chances are you're interested in getting it listed on Google and other services, and incorporating a site map into your website design is a great way to get started. It will also help those living, breathing visitors of yours find their way around.

A thorough site map will help Google make sure it's listing all of your pages -- and under the correct headings. It can also facilitate better page rankings due to your own internal linking.

3. About Us

Who the heck are you? Your customers want to know. Tell them your business philosophy, your primary offerings, and how many years you've been in business. Do you have a guarantee? Spell it out! This might seem like simple stuff, but it can really help your potential customers understand your company's human side.

4. Contact Us

Similar to an About Us page, a Contact Us page is a great way to reach out to potential customers. Include all the obvious information -- phone and fax numbers, street address, customer service email, etc. -- but don't stop there: You can enhance the web design of your Contact page by adding a shot of your storefront via Google Maps, for example. You could also include a traditional photograph of your storefront, or perhaps a photo of your entire staff.

5. Company Blog

Most small business websites have blogs nowadays. Does yours? Blogging is a great way to create fresh, unique content for your domain -- the kind of stuff that search engines love. It can also further show customers your human side, and alert the same about your upcoming special offers.

Worried about incorporating your blog into your web design? It's easy, especially if you design your site using WordPress website design. Small business websites built on WordPress look like regular websites, except that the backend interface is extremely easy to use, and adding a blog is easier than ever!

Article Source: http://EzineArticles.com/expert/Mark_Etinger/256238
http://EzineArticles.com/?5-Must-Have-Pages-for-Small-Business-Websites&id=5115343

Web Design Syracuse NY

Saturday, December 2, 2017

Custom Web Applications and Affordable Web Design for Small Business

Every business requires an online presence today. A website is a must, and so are Custom Web Applications that support your site. However, many business owners think twice before investing on an online presence for their business, especially when the business is a startup or a small business. The truth is, it just needs a bit of planning and a good web development company that offers you Affordable Web Design for Small Business.

Now the question is, how important is it for a small business to establish an online presence? Very important. Customer trends reveal that more and more people are shifting to shopping online, for almost each and every product. And it is not restricted to individual customers only.

Even business owners and managers are turning to the internet to check for products and services they require. This offers a huge potential for a website. A business site opens up a huge customer base for you, cutting down on your marketing costs and yet expanding your target location considerably.

Here are some of the main advantages of working with a service provider offering Affordable Web Design For Small Businesses:

Professional and Targeted Website Design

A good website design can offer your company a professional and authentic profile or platform. Moreover, the website design can be targeted according to your business's domain, giving your business better recognition in its particular area.

Cost Effective Custom Web Applications

An affordable web design company can offer you cost effective custom web applications that add a considerable value to your website, making it more interactive, user-friendly and dynamic. You can add a shopping cart to your site, or offer tools that can prove to be useful for your targeted visitors - and gain an authenticity and brand reputation over the internet!

Quick Delivery Time

A small sized website design company always offers you a higher degree of attention. They strive to offer you the best possible services, and in the process grow their own list of satisfied customers. Not only will you see a quicker delivery time from them, but you are bound to see better technical support and after sales service from them.

Internet Marketing Options

Website design companies generally offer internet marketing services as well. This enables you to add a better exposure to your site and see a higher traffic. A website needs to be marketed in the best possible way so that it can work in the right way to show you better sales. A web design internet marketing company not only offers your website such an exposure, but also helps to market your business on the whole over the internet.

A website design company becomes important for your business because of the above mentioned reasons. It is high time that you got a website designed for your business with Custom Web Applications.

Custom Web Applications Syracuse NY

Saturday, October 21, 2017

Get a Rankings Boost With This Local and Small Business SEO Guide

By Mark Griffin

Small business and local SEO needn't be inaccessible. Here are a few pointers on boosting your traffic and reaping the benefits.

If you have a business that is located in a specific postcode with a fixed address and have some kind of website presence you must surely have come across the concept of small business SEO.

For many small business owners, SEO is a locked room which you are standing outside of trying to peek a look through the window. Well, I'm here to show you that it needn't be that way, it needn't be confusing and it needn't be a costly affair.

In my experience most small business websites not only benefit from local SEO but also that it can cost only a few hundred pounds with the benefits lasting months. In this SEO guide there are a few relevant questions and answers that will help you get a rankings boost and hopefully keep you there for some time to come.

What type of small businesses can benefit from local SEO?

For any business it's important to understand where and how their prospects are going to find your services. Using internet search engines to find local services has replaced older typical behaviours like looking in newspapers and paper directories. So it goes without saying that almost all localised businesses can benefit from local SEO to put themselves in front of those prospects.

Is local SEO different from SEO in general?

There are certainly crossovers between SEO in general and local SEO. Many people use general search terms when searching for local services as well as their search terms being loaded with postcodes or the name of your town or city.

Localised SEO does come with a handful of key differences to SEO in general with the most important being a Google places listing or a Google+ page for your business. Claiming this and completing your details 100% correctly will help Google deliver your website or page to your prospects when they use general search terms and are located in your town or city.

Another important factor in local SEO success for small business websites is using local references in your on-page SEO. What I mean by this is including the name of your town or city or postcode references in your page title, description and on your website in general. If someone is looking for 'electricians in Glasgow' and you don't have any references to Glasgow in your on-page SEO then it's highly unlikely any search engine will deliver your website to its users.

In keeping with the above, it's a good idea to have your complete business address in the footer of your website. Doing this will help search engines determine the relevancy of your website to the users search term and their locality.

There's also the use of Schema.org for local businesses which is set of HTML snippets that your web master or web design agency should implement. This also helps search engines to identify your business and deliver your website to its users for arbitrary related searches to your offering.

What other ways can local SEO benefit you?

Once you've set yourself up with a Google+ page it's really important that you encourage your customers or clients to give you a positive review. Reviews are social signals that positively contribute towards Google deciding whether to deliver your listing to its users. So it's a good idea to include links to your Google+ page and encouraging people to connect with you across your website and in other communications such as emails.

Final thoughts...

Small business localised SEO is an on-going, integral part of the success of many local businesses. Employing an SEO company to do the work for you needn't be a costly affair and the rewards will ensure a good return on your investment.

After studying Design at his local University, Mark went on to work as Creative Director for a number of companies. Mark is a founding member & Director of Ranking Quest which intially offered Professional SEO Services in Cardiff [http://www.webmarketingandseo.com/seo-cardiff.html] but has now expanded UK wide. Visit our Small Business SEO [http://www.webmarketingandseo.com/seo/small-business-seo-package.html] page, it's currently our best offer for local SEO services.

Article Source: http://EzineArticles.com/expert/Mark_Griffin/318952
http://EzineArticles.com/?Get-a-Rankings-Boost-With-This-Local-and-Small-Business-SEO-Guide&id=7828524

Google Ranking

Saturday, October 7, 2017

Guidelines for Choosing the Right E-Commerce Website Hosting Service

By Abhay Pratap Singh

E-commerce website hosting is a specific kind of website hosting platform used for hosting a website doing business online. It is different from a standard web hosting because it must have several business-specific functionalities and features to ensure smooth running of the website. Choosing the best e-commerce website hosting service provider is imperative for success in your online business endeavor.

What Are the Features to Consider

When it comes to e-commerce website hosting, the special features that must be considered are database support, SSL, specialized software for shopping cart management, online payment processing services, and of course security aspects. Entrepreneurs and businesses must have access to the right tools and best services that they can use to set-up and manage an online business.

All e-commerce websites must have access to the same fundamental features regardless of the size of their business or retail website. These features include a suitable domain name, the ability to process credit card payments online, and a user-friendly website. Web retailers must choose the right e-commerce website hosting service to take care of all these business essentials before they put up their business online and activate it.

Why Engage Services of an Expert

Small business owners may have a tough time finding a website hosting provider specializing in e-commerce hosting. You must have a good idea of what to look for before you start your search. Choose a reputed provider with vast experience in successfully hosting e-commerce websites and at a price that fits within your budget without diluting the essential features required to manage and run your business smoothly.

You may have to decide between shared and dedicated web hosting and then plan in detail to take care of your present and future needs of your business. There are advantages as well as drawbacks of both approaches and that's why you will be better off hiring the services of an expert who can advise you on making the best possible move.

Shared Or Dedicated - Which One Is Your Choice

A shared e-commerce web server means you will be sharing the resources of the server with many other users as the hosting company will be running many websites on the same physical server. When you choose a dedicated server, you will be in complete control of server operations as your web site will be the only one on the server. You will be able to use all the resources and enjoy smooth operation.

Quite expectedly, the dedicated server hosting option will come at a much higher price than the shared hosting option. If you are an e-commerce business poised to take the big leap ahead, dedicated e-commerce web hosting service is highly recommended.

Managed dedicated server hosting will save you the hassle of utilizing your in-house expertise to maintain and run the server. The e-commerce web hosting company will include everything in the plan, including customization and management of the server. You will be able to tweak the services to match the specific requirements of your e-commerce business website.

Article Source: http://EzineArticles.com/expert/Abhay_Pratap_Singh/974229
http://EzineArticles.com/?Guidelines-for-Choosing-the-Right-E-Commerce-Website-Hosting-Service&id=9208277

E-Commerce Websites

Sunday, October 1, 2017

Choose a Professional Web Design Company and Avoid Amateur Pitfalls

By Alina Simone

When it's about establishing a perfect online presence, one must first of all overhaul his/her current boring website and get it designed as per the latest standards. As it is rightly said that your first impression is the last impression, so is the case with your websites and this makes the hiring of a professional web design company really important.

No matter how great looking website content do you have, it will do badly simply because it's designing was not up to the mark. Therefore, a web design company plays a significant role in defining your web existence. Your chosen firm must be capable enough to employ the right skills to bring out the best web development and designing results.

Now, how to determine whether your selected company will rock your website or not? Well, behind every successful online business, there is a reputable web design company and this will help you in making the best choice. Here is the list of some of the qualities that a professional web design company possesses, which will help you to avoid those amateur pitfalls.

1. Innovative and Creative Approach: These days having a website is not enough. You have to make it unique and impressive to get that desired attention. So don't just settle for any average looking website, instead try to achieve something bigger and better. When you get such a web design company for your business, only then think of availing its services.

2. Search Engine Optimization is the Need of the Hour: Your hired company must be proficient in optimizing your website to top ranks. Once the designing part is over, it is the SEO that is responsible for your website's success. A good web development company would employ the skilled professionals for improving your website's online visibility.

3. An Easily Navigable Web Design: Apart from creativity, another thing which really matters is whether your website is easily navigable or not. There is no point in having a website which is only attractive. For a successful website everything has to be in balance. So you must go through the different designs to know about the abilities of your hired web design company.

4. Cost-effective Website Design: Cost is the biggest factor while hiring a web design company. It is must to set your budget and stick to it. Even if you have thousands of dollars to spend, it should be spent wisely. A professional company will always have some packages as per your requirements and you can choose from it accordingly.

5. An Attractive Portfolio: It is the portfolio of a web design company which gets it selected. Therefore, it must be great in terms of graphics and web design, along with this, it should also illustrate its wide range of experience with some established firms of the world. This will be a good proof of their reliability and skills.

6. Client-focused Approach: A company with a customer-centric approach is an ideal choice as it will take the full responsibility of your project and will be available for you 24/7. Joining hands with such a firm will not only provide you the best design results, but will also offer you free of charge website maintenance services.

7. High-Quality Service: There may be lots of web design and development companies out there, but going with the one that offers the unparalleled levels of quality is what actually matters. It is necessary to choose the firm that gives a guarantee on its services, which will eventually reflect its reliability.

So, always remember that you are hiring a web design company and are paying for its services and this is the reason why you should be concerned about its professional qualities.

Alina Simone is working as an IT expert in RV Technologies. She has a great knowledge about web development, web design and marketing. She loves to share her knowledge on these fields through technical blogs and articles. You can contact her at: http://rvtechnologies.co.in/

Article Source: http://EzineArticles.com/expert/Alina_Simone/1997960
http://EzineArticles.com/?Choose-a-Professional-Web-Design-Company-and-Avoid-Amateur-Pitfalls&id=8742521

Saturday, August 12, 2017

Best Designed Websites - How a Good Web Design Can Change Your Business

By Stephanie Dawson

The way businesses operate has transformed dramatically. Business owners no longer have to deal with constant commute in order to get their message out to the masses. The internet has made it simpler to achieve many business goals with it's technologies. Creating a quality website is becoming more important to the success of a business.

A web presence with a quality web design is needed in today's market to keep your business on top. Operating a business without a website is the equivalent to turning your back on money. If you are marketing products that can be sold online, this is especially true.

There are a few components needed to complete a well designed website. A quality web design must be able to attract your potential customers and convey your message in a way that is captivating.

A good website design must first provide an inviting visual image. The choice of colors should be pick out in accordance to the type of the business for a better feel. If you are in the floral business, it would make more sense to have more vibrant colors on your site.

Another important visual aspect of a quality web design is the pictures that a designer uses to bring your website creation to life. The placement of the images is equally as important as the images itself. You definitely want to place pictures where they can stand alone to peek visitors interest.

Better designed websites have pages that tend to flow. Although you may create additional income from advertisements, the placement of advertising must not take away from the services your are promoting.

A great opening title should not be overlooked. A well written title should be able to grab the attention of your prospect and make them want to read more on what you have to offer. The title should also be written in bigger, bolder, or brighter text.

The best way to ensure your website is a created properly is to hire someone that has the experience and background. A good web designer will be able to take your visions and create something that best represents your company.

Stephanie Dawson is a seasoned and creative website Designer with a BA in Computer Information Systems and Master in Technology. Stephanie enjoys a good website design [http://www.simplytechsolutions.com] and takes pride in the creation of a quality website design [http://www.simplytechsolutions.com] for all types of businesses.

Article Source: http://EzineArticles.com/expert/Stephanie_Dawson/306495
http://EzineArticles.com/?Best-Designed-Websites---How-a-Good-Web-Design-Can-Change-Your-Business&id=2283267

Sunday, May 21, 2017

Importance Of Ecommerce Website Design For Businesses In the Modern Era

By Amenda Smith

With the increasing trend of internet and online business, eCommerce website design & development has become an important part of B2B and B2C businesses. eCommerce is the electronic trade that is carried online and eCommerce websites are the web pages through which online trading is carried on. These eCommerce stores enable the merchants and traders to carry their business around the world. There are several advantages offered by these online eCommerce stores. Some of the benefits are explained as under:

• Traders can add a huge number of products and services to the catalogue. These products can be classified under several categories and sub-categories through which the buyers can easily access to the product or service that they want.

• eCommerce website development enables the businesses to advertise and promote their products and services throughout the globe. Hence, it is not limited to a particular area or region.

• eCommerce development also helps in increasing revenue of the traders by gaining huge traffic to the website. As more and more visitors arrive at your website and buy your products, your revenue will automatically increase.

• By eCommerce website designing, you can also augment to your brand and product awareness over the global market. As your online business reaches to a wider group of users, it automatically increases your brand awareness in the whole world. Further, your unique online identity helps you in gaining a renowned position in the market.

• The online stores also help in delivering more and more information about your company, business and products. With your online presence, the buyers can easily access your catalogue, products and company information easily.

Hence, the advantages of eCommerce development are not limited to the above points. There are a great number of benefits that a businessman can avail from creating his own online store. This is the most advanced and great way of doing business and increasing your profits. You can also avail the benefits of your own online store by creating an informative and unique website for your company.

Either you can hire few qualified designers and developers to do the task for you or you can outsource any offshore eCommerce website design and development company to create your online store. There are various companies available in the market and offering web designing solutions to their clients. To hire the best company, you need to do some online research and take some suggestions to your business partners and friends to recommend a few for your work.

The author is an expert writer in a leading software and web development company. To know more about eCommerce website design, just visit our website http://www.shahdeepinternational.com.

Article Source: http://EzineArticles.com/expert/Amenda_Smith/1275314
http://EzineArticles.com/?Importance-Of-Ecommerce-Website-Design-For-Businesses-In-the-Modern-Era&id=6862965

Sunday, May 7, 2017

Four Useful Ecommerce Web Design Tips

By Hossein Mehrizy

Ecommerce web design involves exchange of business related information through both an Electronic Data Interchange and other internet based technologies. A unique aspect of this kind of exchange of business information is that everything is done without needing to use any paper. Of late, Ecommerce has become a vital part of modern internet usage. This particular type of commerce allows you to do business over the internet with the help of a computer that is linked to other computers. When all these computers are linked together a network is created.

The nice thing about conducting commerce via the internet is that it allows you to do shop online and you can also download as well as sell software online. The best part about Ecommerce is that it allows you to do business on a global level. This concept involves doing business quickly and with greater efficiency. Today, businesses are run online and it is also no longer necessary to have a brick and mortar store to do business.

Here are a few useful Ecommerce web design tips that you will do well to follow.

Pay attention to customers

The first important aspect of such design requires you to pay special attention to your customers. Customers who visit your website will want to find what they are looking for without too much fuss or bother. One design tip that can help your business succeed is that of highlighting a few of your products with a basic flash introduction. In addition, you should also do your best to make your special products stand out.

Focus on usability

Secondly, focus mainly on usability. A good Ecommerce web design is one that makes it easy for customers to move from one product to another. It is therefore necessary for you to make sure that the customer has an option of adding and deleting items easily, and furthermore, you also need to make their shopping experience easy and more user-friendly.

Cross-selling

Thirdly, you have to take full advantage of cross-selling. This will help you increase the average sale per customer/visitor. You should do your best to offer products that complement each other. You should try to cross sell products by suggesting complementary items but without disrupting the shopping experience.

Provide more options to your customer

Fourthly, you should allow guests to checkout items without making them first sign in to their account. The more options you give to your customer the more likely it is that they will buy from you. Finally, you should make your website secure and safe. Good Ecommerce web design requires use of the right Secure Sockets Layer or SSL for greater website security.

I hope this article has helped you understand a little bit about ecommerce web design. Luckily, you can appeal to us anytime, as we offer Ecommerce web design. Visit us today!

Article Source: http://EzineArticles.com/expert/Hossein_Mehrizy/1585562
http://EzineArticles.com/?Four-Useful-Ecommerce-Web-Design-Tips&id=7811012

Sunday, April 9, 2017

Is Your Website Content Helping Or Hurting Your Business?

By Jon Allo

The content for your website is your primary resource and it's importance cannot be underestimated. It generates traffic. It helps make a sale. Also, it provides authority, credibility and gets your business noticed above other online business. It also helps you market your business.

What Is Website Content?

Website content can be read, watched, listened to and shared. It covers everything from blog posts, articles, videos, reports, e-books, reviews, infographics and audio files.

But just having content is not enough. There's good website content and there's bad website content. Is the content on your website helping or hurting your online business?

It Must Have A Purpose

Unfortunately, many online business owners publish website content without any purpose in mind. They may write brilliant content material. Yet if it doesn't have any purpose, it's missing an opportunity.

It doesn't matter if your website content is a short blog post or article or if it's a larger content piece like a report or eBook. It needs a purpose. Possible purposes for your content material include:

  • Generate traffic to your website
  • Improve your website rankings in the search engines
  • Lead traffic to an online sales page
  • Bring in affiliate income
  • Enhance your reputation in a specific niche market
  • Get a response or comments from your audience
  • Gather opt-ins to your email list
How To Create Website Content

Different people take different approaches to producing good website content. Some plan their content for the coming week. Others plan it for months ahead. When you plan your content you'll need decide how you will publish it. Will it be text, video, audio or graphical? Maybe a mixture of one or two of these options?

Then what is the subject matter gain to be about? What keywords and phrases should you include? You'll also have to decide when you're going to publish it and where. It makes sense to incorporate your content material into your all your online marketing strategies. All of these factors give your content a purpose.

What Do You Want To Achieve?

Every piece of content needs to have some sort of call to action. For example, if you want to encourage comments and feedback at the end of a blog post, you have to ask for it. That's your call to action. If you want to send people to a sales page, you need some sort of "Click here to learn more." Your purpose will be integrated into your call to action.

Gone are the days where you could fill your website with poor quality, keyword heavy content and just sit back whilst the search engines sent you lots of traffic.Using effective content is important for your business because, today, content truly is king on the internet. Find out the 7 ways that good content can boost your online business at: http://jonallo.com/what-is-content-marketing-and-its-benefits/

Article Source: http://EzineArticles.com/expert/Jon_Allo/1079948
http://EzineArticles.com/?Is-Your-Website-Content-Helping-Or-Hurting-Your-Business?&id=9626355

Sunday, February 26, 2017

Three Reasons to Use WordPress for Small Business Websites

By Bill P. Kelly

There are thousands of available website platforms out there to make an online marketing, ecommerce, small business or hobby website. Anything from free "hosted" services that require no programming knowledge of any kind to millions of freely available website templates that can be used with programs such as front page and the like. My suggestion to anyone looking to make just about any kind of website, small business owners included, is to use a self-hosted WordPress application. There are a hundred reasons for this and here is what I consider the top three:

1) It's amazingly flexible. With a self-hosted WordPress website you have the ability to quickly and easily make a good looking and operational simple website with basically no knowledge of any programming languages (like HTML or PHP). In addition, as you get more comfortable with the program, there are thousands of what are called "plugins" that allow you to vastly expand the features and functions your website provides to your users. These included, but are in no way limited to ecommerce solutions, slideshows, RSS feeds, photo gallery features, newsletter applications, inventory databases, connection though Facebook and Twitter accounts and just about anything you can think of. The program itself is very search engine friendly which means you'll have good luck with ranking with some of the big sites like Google or Yahoo.

2) It's constantly being updated. As online technology and trends continue to change keeping up with the latest and greatest new thing can be very difficult if you are doing your own thing when it comes to websites. The beauty of the WordPress software is the team of developers and users alike that keep it up to date, provide a never ending flow of new themes and plugins, and help prevent malicious attacks from the unfortunate reality of hackers. I'm sure you've come across websites that look, even to the novice, to be hopelessly out of date. This won't happen with WordPress as it is stunningly simple to change the look and feel of your site whenever you feel the urge.

3) It's free. That's right, free. The WordPress software is available at no charge to anyone who would like it. It's Open Source software that is being used by millions and millions of people worldwide. To have your own self-hosted website the only real costs you incur are that of a domain name, maybe $10 a year, and a small hosting account which might cost $10-$15 a month. That's it.

If you are looking to start a hobby site, an online marketing site or any sort of small business website I encourage you to look seriously at a self-hosted WordPress website! Get to it!

Visit [http://www.billyirish.com] for tips and tricks on website development and social media. Bill Kelly is on a mission to empower novice webmasters, small business owners and non-profit organizations with the ability to create and maintain their websites using WordPress and assist with their online marketing and promotion efforts.

Article Source: http://EzineArticles.com/expert/Bill_P._Kelly/147920
http://EzineArticles.com/?Three-Reasons-to-Use-WordPress-for-Small-Business-Websites&id=5201560

Sunday, February 19, 2017

Tips to Get Small Business Web Design Right

By

When a designer works for an established name or brand, he can get away with some hiccups here and there. There is plenty of public out there, well aware of the brand and will surely love to visit once in a while. Designing part is often not paid much attention by the visitor in the aura of the brand. Interestingly, the same is not the case with small business; web design gets a lot of attention from visitors and a lousy one can just not work. Hence, designer's work becomes even more challenging. Here are some tips to get the small business web design right;

Minimize Clutter

The charm of an established brand makes a visitor bear the widgets, clutter and even horrendous animation. But in case of a small business website, no such charm is present. So, focus of the design needs to be only on the most important elements. Too many shiny things trying to attract user's gaze will lead to eventual loss of visitor's interest. Simple slogans and lone images are very effective in communicating ideas in case of small businesses. Advertisements should also be avoided at any cost.

Lengthy Pages

Agreed that lengthy pages are abundantly available on web and there is a growing acceptance of the same but in case small business websites, people are still conservative. Social media and entertainment based websites are slowly doing away the fear of endless scrolling. But still, we have a long way to go. In case of small business website, the length mainly increases if one opts for a lot of images and information. This is not something that usually works in favor of the website. Small business web design needs to have pages with less need of scrolling. Focus should be on the main product and special offers, if there are any.

Utilize Above-The-Fold Wisely

Above-the-fold area has enormous potential in itself if used wisely. Even in case of newspapers, it is given special attention in terms of advertisements. For websites, above-the-fold area is very crucial. Speaking of small business websites, a professional web designing company would suggest highlighting the most popular products and special offers in above-the-fold turf. This will help in establishing instant communication with the visitor. Along with that, it will also make a strong first impression.

Consider physical theme integration in web design

If a small business has planned its physical presence by taking into account a particular color scheme, logo, design or any other element, then, there is no reason why the same features should not be followed in the website. Customers relates with such elements, and for brand consistency, they ought to be present in the website as well. A professional website design firm would certainly consider the same as the first step of evolving an online brand.

Thinking outlandishly can also benefit as it will guarantee those initial seconds of engrossment.

Keep these points in mind to make your small business design strike the right chords. And don't shy away from discussing them with your designer; it will only highlight your intellect and garner respect.

About the Author

Ablysoft Private Limited is a small business web design company helping brick & mortar business owners in placing the right foot forward in the web world. It has been active in the field for more than seven years.

Sunday, February 5, 2017

Web Design Is A Crucial Factor In Page Ranking

By

While considering the importance of your website, there are several factors that you need to keep in mind. Whether you are planning to launch a new website for making your business brand more visible, or you have already launched a site long time back, you main aim will always be to acquire the top ranks in the search engine lists. This top rank can again be acquired through various efforts of search engine optimization among which Web design is one of them. As the name implies, it refers to the designing of your website for an attractive appearance, but the task is not that easy as it might sound.

Importance Of Proper Design:

There are many new and even many experienced website owners who are not aware of the adequate importance of web design Dublin. Well, you should always remember that even if, your site has the most competitive keyword and has a well written content, your visitors will not feel like visiting your site, if it appears to be dull and bland. This is where the importance of website designing lies. You will have to determine the color, the intensity and the shades that you will use in your site.

In addition to that, you will also have to select appropriate images that will fit well with the contents of your site. Make sure that the web design Dublin is not loaded with plenty of images and flashes. This is because in such a case, your website might take lots of time to load. Consequently, it might be a distracting factor for your visitors, and they might simply turn away from your website. Therefore, you need to design your website very carefully, so that it is simple and yet attractive to your visitors, and matches well with the rest of your site.

Carry A Thorough Research:

If you experience difficulty in understanding about the appropriate website design Dublin that you will apply for your site, there is absolutely nothing to be worried. You can simply carry out a thorough research on the internet in order to find out the most appropriate design applicable for your site. In addition to that, you can also follow some tips that are available on the internet, so that you can design your site well. Remember that designing is one of the most important factors of seo that can help you to attract the attention of the search engine spiders.

About the Author

Yokweb - One of the Best Website Design Dublin, Ireland help you to Create Beautiful, Search Engine Friendly and Easy to Navigate Web Design at Best Affordable Price - for more information please visit:- http://www.go-webdesignonline.ie

Sunday, January 15, 2017

Content, SEO and Web Design for Small Business Is A Must

Dave M. Barlow

Today, people want to design a website that can fascinate everyone. This is highly essential for your business if you want to have a strong online presence and high traffic. There are a number of business owners in the world who still don't know how to attract huge audience to their website and how they can make huge benefits in the online world with a good website. With some skilled website designers UK you can surely get the required presence and business. These companies will design websites that will highly effective in getting traffic and attractive in looks also increase your daily business sales.

There are a number of essential elements that must be included to make it a high quality websites and they are:

1. High Quality Content is the need of the hour, it is very important to have quality content because the badly written and executed content on your website will impact negatively on your website and you will be ranked lower in the search results and most important lack of good content will showcase the negativity of the company. It is becoming essential with the passing day to have the best and quality content on each page of a website. It should have been written by professionals and for the target audience. It is very important for both small and big enterprises equally. Web design for small business is almost equivalent to quality content; it should never be ignored and equal importance should be given.

2. A clean and clear design is always recommended - it is very important that you should maintain a good and a clear design because if you don't follow the basic rules, then the users will sometimes get frustrated. Try to completely avoid the flashing banners and also popup. You should hire professionals for the designing a website that will be clean, simple and functional; it will help the user to easily navigate in the website without getting annoyed. The color selection should me made according to the company and its services. Website designers UK is considered best for a perfect design that will fulfill every demand of yours.

3. The website should be Search Engine Friendly - Today, this is the most important thing than anything else. Even if you have the best design but people can't find it or the website is not displayed in the results of a search engine, then the great design is of no use for your business. This is a method that will ensure your products and services are displayed on top of the search results pages. There are a number of Website designers UK companies that can provide you quality and effective SEO services for your business. This method will make sure that your website is ranked higher in the Google and other search engines which will make it easier for your target users to find your services.

Web design for small business or large business should be same because if the above mentioned points are followed, then you are sure to achieve the results.

About the Author

Aesop Edwin is an expert in web design for small business and has been associated with The Web Maverick in a wide range of projects. The company boasts a team of creative website designers UK that can build effective CMS, ecommerce or any other type of websites on time and budget.

Sunday, January 8, 2017

Web Design Using a CMS

By Damien Kettle

There has been a big craze lately, everybody wants their site as a database driven site or Content Management System (CMS). There are many advantages to using a CMS over ordinary static page site, the main on is site structure. You can change the structure and the hierarchy of the site instantly.

A Content Management System could be best described as integrating elements of a web site such as design, content, media and database into one easy to use package. The System is normally controlled by using a web interface (a form) which will capture the data and store it in a database according to its attributes (title, category keywords, description etc.). Some of the better ones out there are Mambo / Joomla, and because it's open source there is a large community are continually contributing updates and addon's to the system. Here's an example http://www.ketec.net

The design of the site itself is controlled by templates and css style sheets making the design and development of the site is much more consistent especially larger websites. Another important factor is that because the whole site design is controlled by a couple of files it can be easily updated to give your visitors a themed season effect such as Christmas, Easter, Summer, Winter etc. This is important when it comes to repeat visitors, they know that the site is up to date and that the designer / developer is actually thinking of the visitor.

Finally, as you become use to working with a Content Manage System, you could spend more of your time concentrating on content and maybe farm out the design or purchase some templates for your site.

Damien Kettle is a Dublin based web developer. Visit: Web Design Ireland

Article Source: http://EzineArticles.com/expert/Damien_Kettle/19506
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