Sunday, February 26, 2017

Three Reasons to Use WordPress for Small Business Websites

By Bill P. Kelly

There are thousands of available website platforms out there to make an online marketing, ecommerce, small business or hobby website. Anything from free "hosted" services that require no programming knowledge of any kind to millions of freely available website templates that can be used with programs such as front page and the like. My suggestion to anyone looking to make just about any kind of website, small business owners included, is to use a self-hosted WordPress application. There are a hundred reasons for this and here is what I consider the top three:

1) It's amazingly flexible. With a self-hosted WordPress website you have the ability to quickly and easily make a good looking and operational simple website with basically no knowledge of any programming languages (like HTML or PHP). In addition, as you get more comfortable with the program, there are thousands of what are called "plugins" that allow you to vastly expand the features and functions your website provides to your users. These included, but are in no way limited to ecommerce solutions, slideshows, RSS feeds, photo gallery features, newsletter applications, inventory databases, connection though Facebook and Twitter accounts and just about anything you can think of. The program itself is very search engine friendly which means you'll have good luck with ranking with some of the big sites like Google or Yahoo.

2) It's constantly being updated. As online technology and trends continue to change keeping up with the latest and greatest new thing can be very difficult if you are doing your own thing when it comes to websites. The beauty of the WordPress software is the team of developers and users alike that keep it up to date, provide a never ending flow of new themes and plugins, and help prevent malicious attacks from the unfortunate reality of hackers. I'm sure you've come across websites that look, even to the novice, to be hopelessly out of date. This won't happen with WordPress as it is stunningly simple to change the look and feel of your site whenever you feel the urge.

3) It's free. That's right, free. The WordPress software is available at no charge to anyone who would like it. It's Open Source software that is being used by millions and millions of people worldwide. To have your own self-hosted website the only real costs you incur are that of a domain name, maybe $10 a year, and a small hosting account which might cost $10-$15 a month. That's it.

If you are looking to start a hobby site, an online marketing site or any sort of small business website I encourage you to look seriously at a self-hosted WordPress website! Get to it!

Visit [] for tips and tricks on website development and social media. Bill Kelly is on a mission to empower novice webmasters, small business owners and non-profit organizations with the ability to create and maintain their websites using WordPress and assist with their online marketing and promotion efforts.

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Sunday, February 19, 2017

Tips to Get Small Business Web Design Right


When a designer works for an established name or brand, he can get away with some hiccups here and there. There is plenty of public out there, well aware of the brand and will surely love to visit once in a while. Designing part is often not paid much attention by the visitor in the aura of the brand. Interestingly, the same is not the case with small business; web design gets a lot of attention from visitors and a lousy one can just not work. Hence, designer's work becomes even more challenging. Here are some tips to get the small business web design right;

Minimize Clutter

The charm of an established brand makes a visitor bear the widgets, clutter and even horrendous animation. But in case of a small business website, no such charm is present. So, focus of the design needs to be only on the most important elements. Too many shiny things trying to attract user's gaze will lead to eventual loss of visitor's interest. Simple slogans and lone images are very effective in communicating ideas in case of small businesses. Advertisements should also be avoided at any cost.

Lengthy Pages

Agreed that lengthy pages are abundantly available on web and there is a growing acceptance of the same but in case small business websites, people are still conservative. Social media and entertainment based websites are slowly doing away the fear of endless scrolling. But still, we have a long way to go. In case of small business website, the length mainly increases if one opts for a lot of images and information. This is not something that usually works in favor of the website. Small business web design needs to have pages with less need of scrolling. Focus should be on the main product and special offers, if there are any.

Utilize Above-The-Fold Wisely

Above-the-fold area has enormous potential in itself if used wisely. Even in case of newspapers, it is given special attention in terms of advertisements. For websites, above-the-fold area is very crucial. Speaking of small business websites, a professional web designing company would suggest highlighting the most popular products and special offers in above-the-fold turf. This will help in establishing instant communication with the visitor. Along with that, it will also make a strong first impression.

Consider physical theme integration in web design

If a small business has planned its physical presence by taking into account a particular color scheme, logo, design or any other element, then, there is no reason why the same features should not be followed in the website. Customers relates with such elements, and for brand consistency, they ought to be present in the website as well. A professional website design firm would certainly consider the same as the first step of evolving an online brand.

Thinking outlandishly can also benefit as it will guarantee those initial seconds of engrossment.

Keep these points in mind to make your small business design strike the right chords. And don't shy away from discussing them with your designer; it will only highlight your intellect and garner respect.

About the Author

Ablysoft Private Limited is a small business web design company helping brick & mortar business owners in placing the right foot forward in the web world. It has been active in the field for more than seven years.

Sunday, February 5, 2017

Web Design Is A Crucial Factor In Page Ranking


While considering the importance of your website, there are several factors that you need to keep in mind. Whether you are planning to launch a new website for making your business brand more visible, or you have already launched a site long time back, you main aim will always be to acquire the top ranks in the search engine lists. This top rank can again be acquired through various efforts of search engine optimization among which Web design is one of them. As the name implies, it refers to the designing of your website for an attractive appearance, but the task is not that easy as it might sound.

Importance Of Proper Design:

There are many new and even many experienced website owners who are not aware of the adequate importance of web design Dublin. Well, you should always remember that even if, your site has the most competitive keyword and has a well written content, your visitors will not feel like visiting your site, if it appears to be dull and bland. This is where the importance of website designing lies. You will have to determine the color, the intensity and the shades that you will use in your site.

In addition to that, you will also have to select appropriate images that will fit well with the contents of your site. Make sure that the web design Dublin is not loaded with plenty of images and flashes. This is because in such a case, your website might take lots of time to load. Consequently, it might be a distracting factor for your visitors, and they might simply turn away from your website. Therefore, you need to design your website very carefully, so that it is simple and yet attractive to your visitors, and matches well with the rest of your site.

Carry A Thorough Research:

If you experience difficulty in understanding about the appropriate website design Dublin that you will apply for your site, there is absolutely nothing to be worried. You can simply carry out a thorough research on the internet in order to find out the most appropriate design applicable for your site. In addition to that, you can also follow some tips that are available on the internet, so that you can design your site well. Remember that designing is one of the most important factors of seo that can help you to attract the attention of the search engine spiders.

About the Author

Yokweb - One of the Best Website Design Dublin, Ireland help you to Create Beautiful, Search Engine Friendly and Easy to Navigate Web Design at Best Affordable Price - for more information please visit:-