Saturday, October 21, 2017

Get a Rankings Boost With This Local and Small Business SEO Guide

By Mark Griffin

Small business and local SEO needn't be inaccessible. Here are a few pointers on boosting your traffic and reaping the benefits.

If you have a business that is located in a specific postcode with a fixed address and have some kind of website presence you must surely have come across the concept of small business SEO.

For many small business owners, SEO is a locked room which you are standing outside of trying to peek a look through the window. Well, I'm here to show you that it needn't be that way, it needn't be confusing and it needn't be a costly affair.

In my experience most small business websites not only benefit from local SEO but also that it can cost only a few hundred pounds with the benefits lasting months. In this SEO guide there are a few relevant questions and answers that will help you get a rankings boost and hopefully keep you there for some time to come.

What type of small businesses can benefit from local SEO?

For any business it's important to understand where and how their prospects are going to find your services. Using internet search engines to find local services has replaced older typical behaviours like looking in newspapers and paper directories. So it goes without saying that almost all localised businesses can benefit from local SEO to put themselves in front of those prospects.

Is local SEO different from SEO in general?

There are certainly crossovers between SEO in general and local SEO. Many people use general search terms when searching for local services as well as their search terms being loaded with postcodes or the name of your town or city.

Localised SEO does come with a handful of key differences to SEO in general with the most important being a Google places listing or a Google+ page for your business. Claiming this and completing your details 100% correctly will help Google deliver your website or page to your prospects when they use general search terms and are located in your town or city.

Another important factor in local SEO success for small business websites is using local references in your on-page SEO. What I mean by this is including the name of your town or city or postcode references in your page title, description and on your website in general. If someone is looking for 'electricians in Glasgow' and you don't have any references to Glasgow in your on-page SEO then it's highly unlikely any search engine will deliver your website to its users.

In keeping with the above, it's a good idea to have your complete business address in the footer of your website. Doing this will help search engines determine the relevancy of your website to the users search term and their locality.

There's also the use of Schema.org for local businesses which is set of HTML snippets that your web master or web design agency should implement. This also helps search engines to identify your business and deliver your website to its users for arbitrary related searches to your offering.

What other ways can local SEO benefit you?

Once you've set yourself up with a Google+ page it's really important that you encourage your customers or clients to give you a positive review. Reviews are social signals that positively contribute towards Google deciding whether to deliver your listing to its users. So it's a good idea to include links to your Google+ page and encouraging people to connect with you across your website and in other communications such as emails.

Final thoughts...

Small business localised SEO is an on-going, integral part of the success of many local businesses. Employing an SEO company to do the work for you needn't be a costly affair and the rewards will ensure a good return on your investment.

After studying Design at his local University, Mark went on to work as Creative Director for a number of companies. Mark is a founding member & Director of Ranking Quest which intially offered Professional SEO Services in Cardiff [http://www.webmarketingandseo.com/seo-cardiff.html] but has now expanded UK wide. Visit our Small Business SEO [http://www.webmarketingandseo.com/seo/small-business-seo-package.html] page, it's currently our best offer for local SEO services.

Article Source: http://EzineArticles.com/expert/Mark_Griffin/318952
http://EzineArticles.com/?Get-a-Rankings-Boost-With-This-Local-and-Small-Business-SEO-Guide&id=7828524

Google Ranking

Saturday, October 7, 2017

Guidelines for Choosing the Right E-Commerce Website Hosting Service

By Abhay Pratap Singh

E-commerce website hosting is a specific kind of website hosting platform used for hosting a website doing business online. It is different from a standard web hosting because it must have several business-specific functionalities and features to ensure smooth running of the website. Choosing the best e-commerce website hosting service provider is imperative for success in your online business endeavor.

What Are the Features to Consider

When it comes to e-commerce website hosting, the special features that must be considered are database support, SSL, specialized software for shopping cart management, online payment processing services, and of course security aspects. Entrepreneurs and businesses must have access to the right tools and best services that they can use to set-up and manage an online business.

All e-commerce websites must have access to the same fundamental features regardless of the size of their business or retail website. These features include a suitable domain name, the ability to process credit card payments online, and a user-friendly website. Web retailers must choose the right e-commerce website hosting service to take care of all these business essentials before they put up their business online and activate it.

Why Engage Services of an Expert

Small business owners may have a tough time finding a website hosting provider specializing in e-commerce hosting. You must have a good idea of what to look for before you start your search. Choose a reputed provider with vast experience in successfully hosting e-commerce websites and at a price that fits within your budget without diluting the essential features required to manage and run your business smoothly.

You may have to decide between shared and dedicated web hosting and then plan in detail to take care of your present and future needs of your business. There are advantages as well as drawbacks of both approaches and that's why you will be better off hiring the services of an expert who can advise you on making the best possible move.

Shared Or Dedicated - Which One Is Your Choice

A shared e-commerce web server means you will be sharing the resources of the server with many other users as the hosting company will be running many websites on the same physical server. When you choose a dedicated server, you will be in complete control of server operations as your web site will be the only one on the server. You will be able to use all the resources and enjoy smooth operation.

Quite expectedly, the dedicated server hosting option will come at a much higher price than the shared hosting option. If you are an e-commerce business poised to take the big leap ahead, dedicated e-commerce web hosting service is highly recommended.

Managed dedicated server hosting will save you the hassle of utilizing your in-house expertise to maintain and run the server. The e-commerce web hosting company will include everything in the plan, including customization and management of the server. You will be able to tweak the services to match the specific requirements of your e-commerce business website.

Article Source: http://EzineArticles.com/expert/Abhay_Pratap_Singh/974229
http://EzineArticles.com/?Guidelines-for-Choosing-the-Right-E-Commerce-Website-Hosting-Service&id=9208277

E-Commerce Websites

Sunday, October 1, 2017

Choose a Professional Web Design Company and Avoid Amateur Pitfalls

By Alina Simone

When it's about establishing a perfect online presence, one must first of all overhaul his/her current boring website and get it designed as per the latest standards. As it is rightly said that your first impression is the last impression, so is the case with your websites and this makes the hiring of a professional web design company really important.

No matter how great looking website content do you have, it will do badly simply because it's designing was not up to the mark. Therefore, a web design company plays a significant role in defining your web existence. Your chosen firm must be capable enough to employ the right skills to bring out the best web development and designing results.

Now, how to determine whether your selected company will rock your website or not? Well, behind every successful online business, there is a reputable web design company and this will help you in making the best choice. Here is the list of some of the qualities that a professional web design company possesses, which will help you to avoid those amateur pitfalls.

1. Innovative and Creative Approach: These days having a website is not enough. You have to make it unique and impressive to get that desired attention. So don't just settle for any average looking website, instead try to achieve something bigger and better. When you get such a web design company for your business, only then think of availing its services.

2. Search Engine Optimization is the Need of the Hour: Your hired company must be proficient in optimizing your website to top ranks. Once the designing part is over, it is the SEO that is responsible for your website's success. A good web development company would employ the skilled professionals for improving your website's online visibility.

3. An Easily Navigable Web Design: Apart from creativity, another thing which really matters is whether your website is easily navigable or not. There is no point in having a website which is only attractive. For a successful website everything has to be in balance. So you must go through the different designs to know about the abilities of your hired web design company.

4. Cost-effective Website Design: Cost is the biggest factor while hiring a web design company. It is must to set your budget and stick to it. Even if you have thousands of dollars to spend, it should be spent wisely. A professional company will always have some packages as per your requirements and you can choose from it accordingly.

5. An Attractive Portfolio: It is the portfolio of a web design company which gets it selected. Therefore, it must be great in terms of graphics and web design, along with this, it should also illustrate its wide range of experience with some established firms of the world. This will be a good proof of their reliability and skills.

6. Client-focused Approach: A company with a customer-centric approach is an ideal choice as it will take the full responsibility of your project and will be available for you 24/7. Joining hands with such a firm will not only provide you the best design results, but will also offer you free of charge website maintenance services.

7. High-Quality Service: There may be lots of web design and development companies out there, but going with the one that offers the unparalleled levels of quality is what actually matters. It is necessary to choose the firm that gives a guarantee on its services, which will eventually reflect its reliability.

So, always remember that you are hiring a web design company and are paying for its services and this is the reason why you should be concerned about its professional qualities.

Alina Simone is working as an IT expert in RV Technologies. She has a great knowledge about web development, web design and marketing. She loves to share her knowledge on these fields through technical blogs and articles. You can contact her at: http://rvtechnologies.co.in/

Article Source: http://EzineArticles.com/expert/Alina_Simone/1997960
http://EzineArticles.com/?Choose-a-Professional-Web-Design-Company-and-Avoid-Amateur-Pitfalls&id=8742521