Sunday, December 31, 2017

5 Must-Have Pages for Small Business Websites

By Mark Etinger

Small businesses websites come in all shapes and sizes. This is dependent upon not only web design but also the types of products and services offered. The website for a self storage company, for example, is going to be very different from that of an online clothing boutique.

Of course, certain aspects of website design and management transcend all boundaries. Let's take a look at five must-have pages for small business websites:

1. Home Page

This one might seem obvious, but you'd be surprised how many small business websites come up short when it comes to creating a proper home page. This is because your homepage is more than just the index.html or index.php file that appears when visitors arrive at your site -- it's your first impression, and you have to get it right.

Your home page should include the standard Search Engine Optimization (SEO) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

2. Site Map

This one goes out to all the search engines in the audience. If you have a website, chances are you're interested in getting it listed on Google and other services, and incorporating a site map into your website design is a great way to get started. It will also help those living, breathing visitors of yours find their way around.

A thorough site map will help Google make sure it's listing all of your pages -- and under the correct headings. It can also facilitate better page rankings due to your own internal linking.

3. About Us

Who the heck are you? Your customers want to know. Tell them your business philosophy, your primary offerings, and how many years you've been in business. Do you have a guarantee? Spell it out! This might seem like simple stuff, but it can really help your potential customers understand your company's human side.

4. Contact Us

Similar to an About Us page, a Contact Us page is a great way to reach out to potential customers. Include all the obvious information -- phone and fax numbers, street address, customer service email, etc. -- but don't stop there: You can enhance the web design of your Contact page by adding a shot of your storefront via Google Maps, for example. You could also include a traditional photograph of your storefront, or perhaps a photo of your entire staff.

5. Company Blog

Most small business websites have blogs nowadays. Does yours? Blogging is a great way to create fresh, unique content for your domain -- the kind of stuff that search engines love. It can also further show customers your human side, and alert the same about your upcoming special offers.

Worried about incorporating your blog into your web design? It's easy, especially if you design your site using WordPress website design. Small business websites built on WordPress look like regular websites, except that the backend interface is extremely easy to use, and adding a blog is easier than ever!

Article Source: http://EzineArticles.com/expert/Mark_Etinger/256238
http://EzineArticles.com/?5-Must-Have-Pages-for-Small-Business-Websites&id=5115343

Sunday, December 17, 2017

5 Must-Have Pages for Small Business Websites

By Mark Etinger

Small businesses websites come in all shapes and sizes. This is dependent upon not only web design but also the types of products and services offered. The website for a self storage company, for example, is going to be very different from that of an online clothing boutique.

Of course, certain aspects of website design and management transcend all boundaries. Let's take a look at five must-have pages for small business websites:

1. Home Page

This one might seem obvious, but you'd be surprised how many small business websites come up short when it comes to creating a proper home page. This is because your homepage is more than just the index.html or index.php file that appears when visitors arrive at your site -- it's your first impression, and you have to get it right.

Your home page should include the standard Search Engine Optimization (SEO) ingredients in its website design: a custom meta description, optimized title and header tags, and several keyword-rich paragraphs of on page text. Use this space to welcome users to your site and provide a brief summary of your business.

2. Site Map

This one goes out to all the search engines in the audience. If you have a website, chances are you're interested in getting it listed on Google and other services, and incorporating a site map into your website design is a great way to get started. It will also help those living, breathing visitors of yours find their way around.

A thorough site map will help Google make sure it's listing all of your pages -- and under the correct headings. It can also facilitate better page rankings due to your own internal linking.

3. About Us

Who the heck are you? Your customers want to know. Tell them your business philosophy, your primary offerings, and how many years you've been in business. Do you have a guarantee? Spell it out! This might seem like simple stuff, but it can really help your potential customers understand your company's human side.

4. Contact Us

Similar to an About Us page, a Contact Us page is a great way to reach out to potential customers. Include all the obvious information -- phone and fax numbers, street address, customer service email, etc. -- but don't stop there: You can enhance the web design of your Contact page by adding a shot of your storefront via Google Maps, for example. You could also include a traditional photograph of your storefront, or perhaps a photo of your entire staff.

5. Company Blog

Most small business websites have blogs nowadays. Does yours? Blogging is a great way to create fresh, unique content for your domain -- the kind of stuff that search engines love. It can also further show customers your human side, and alert the same about your upcoming special offers.

Worried about incorporating your blog into your web design? It's easy, especially if you design your site using WordPress website design. Small business websites built on WordPress look like regular websites, except that the backend interface is extremely easy to use, and adding a blog is easier than ever!

Article Source: http://EzineArticles.com/expert/Mark_Etinger/256238
http://EzineArticles.com/?5-Must-Have-Pages-for-Small-Business-Websites&id=5115343

Web Design Syracuse NY

Saturday, December 2, 2017

Custom Web Applications and Affordable Web Design for Small Business

Every business requires an online presence today. A website is a must, and so are Custom Web Applications that support your site. However, many business owners think twice before investing on an online presence for their business, especially when the business is a startup or a small business. The truth is, it just needs a bit of planning and a good web development company that offers you Affordable Web Design for Small Business.

Now the question is, how important is it for a small business to establish an online presence? Very important. Customer trends reveal that more and more people are shifting to shopping online, for almost each and every product. And it is not restricted to individual customers only.

Even business owners and managers are turning to the internet to check for products and services they require. This offers a huge potential for a website. A business site opens up a huge customer base for you, cutting down on your marketing costs and yet expanding your target location considerably.

Here are some of the main advantages of working with a service provider offering Affordable Web Design For Small Businesses:

Professional and Targeted Website Design

A good website design can offer your company a professional and authentic profile or platform. Moreover, the website design can be targeted according to your business's domain, giving your business better recognition in its particular area.

Cost Effective Custom Web Applications

An affordable web design company can offer you cost effective custom web applications that add a considerable value to your website, making it more interactive, user-friendly and dynamic. You can add a shopping cart to your site, or offer tools that can prove to be useful for your targeted visitors - and gain an authenticity and brand reputation over the internet!

Quick Delivery Time

A small sized website design company always offers you a higher degree of attention. They strive to offer you the best possible services, and in the process grow their own list of satisfied customers. Not only will you see a quicker delivery time from them, but you are bound to see better technical support and after sales service from them.

Internet Marketing Options

Website design companies generally offer internet marketing services as well. This enables you to add a better exposure to your site and see a higher traffic. A website needs to be marketed in the best possible way so that it can work in the right way to show you better sales. A web design internet marketing company not only offers your website such an exposure, but also helps to market your business on the whole over the internet.

A website design company becomes important for your business because of the above mentioned reasons. It is high time that you got a website designed for your business with Custom Web Applications.

Custom Web Applications Syracuse NY