Saturday, July 28, 2018

Get More Personal Training Clients With an Enticing Website


By Ryan S Price




You can get more personal training clients with your website however, less than 10% of trainers know the secrets to an enticing offer. Many potential customers click off your site, never to return because you pay little attention to how enticing you can make your services appear. You need to stop being boring and stop copying the same marketing message as all the other old websites online rather, start fresh by creating an exciting presence on the web. One that will make you stand out from the crowd and help you get more clients into your boot camps and training sessions.

You have less than a second to attract attention on your personal training website. If you have a good, clean design and a powerful headline that communicates value instantly, your visitors may stick around long enough to see what you are all about.

Take this for example, which one do you think is more enticing 1) Personal training services designed to help you reduce fat, lose weight and increase your energy levels. Or 2) A program called: "Flick the Switch". Personal trainer Dan shows you how to "flick the switch" and turn on untapped energy levels so that the fat just slides off. Similar stories right? Both are personal training programs designed to boost energy levels and decrease fat, but number two sounds much more valuable right? Most people will be more interested in the second program over the first. This concept is the key to getting more personal training clients.

"How to 'Flick the switch' and turn on untapped energy levels", there is real value in that for a visitor of your website. Plus by using a how-to, tells the reader that there is more to learn, so they will stick around and keep reading. This seems straightforward, right? Well, it is surprising how many personal trainers miss this point completely. If you take a look at their websites, most Personal Trainers opt to use the first option as their enticement.

Try it yourself, search for a service, heck even search for personal training in your local area. I bet you will come across plenty of websites that look like this; "About XYZ Personal Training Services", followed by a bunch of paragraphs of tiny, unreadable grey text all about themselves and nothing about what is in it for the reader, who is ultimately the end client that they are trying to impress. What would you do if they could not tell you what is in it for you but rather talked themselves up about how great their personal trainers are? Yeah, that is right, you will click off that page in an instant, never to return.

The answer here is that value needs to be at the core of all your marketing communication. If you work at better communicating the value you and your services offer your clients you will get more personal training clients, it is as simple as that.



Article Source: http://EzineArticles.com/expert/Ryan_S_Price/237525


http://EzineArticles.com/?Get-More-Personal-Training-Clients-With-an-Enticing-Website&id=4503348



Personal Trainer Fred Wilson Syracuse NY
Syracuse Web Design

Saturday, July 21, 2018

Why Interior Designers Need Websites


By Faith Monson




Nearly half of U.S. small businesses have websites, according to USA Today. Even before the financial crisis, small businesses and solo professionals had begun turning to the Internet to reach a global audience and to better serve their customers right next door. Experts predict that companies without a web presence will be at a disadvantage as customers in all industries now expect an online site as part of doing business.

So why should an interior designer have a website? Here are five reasons why an online presence is well worth your time.

1. World-wide exposure. Too many designers never receive the recognition they deserve because their work doesn't reach a wide enough audience to ignite fame. With a well-designed website, your portfolio can reach millions of people all around the world-potential clients, reporters, bloggers and corporate decision-makers. That can mean increased opportunities for projects, show houses, commercial bids and interviews.

2. Qualified, 24/7 referrals. Your website transcends time zones to work while you sleep. Today's customers are more likely than ever before to bypass the media when looking for a solution and go straight to the Internet. If you're relying on traditional media for articles and ads to reach clients, you're missing out on an increasingly large share of the market that relies on web searches to find what they're looking for. If you're not on the web, they don't even consider you.

3. Credibility. Americans now expect to find companies on the web. Companies that lack a web presence look less professional, more limited in scope, and less stable than those with good quality websites. Even if a prospect finds you through word of mouth, they may rethink their choice if they can't find out more about you online.

4. Competitive advantage. Your website defines you. It provides a chance to see your portfolio, read about your recent projects, view or listen to client testimonials and celebrate your show homes or awards. Without a website, you lose the chance to define yourself, and others may not define your work or speak to your capabilities as well as you would.

5. Websites are a great venue for self-expression and creativity. Just as your workspace or your business card make a statement about you, your website can make a striking visual impression on prospects. Through the design of your site, you can showcase your personality. Visitors will know right away whether you are bold or restrained, modern or traditional. A website can express who you are as a designer and allows potential clients to see what you have to offer them. With web audio and video, you can showcase your talent in whole new ways with plenty of drama and panache.

Interior designers with websites have a big advantage over those who don't. We live in a visual world, so the more visual a website is, the better you can communicate your talents and ideas. Today it's surprisingly affordable to build a great website. You'll find other cost savings to having a website, including reduced costs for printing and mailing, since you can refer prospects to pictures on your site rather than having to reproduce and distribute these individually. Even better, the information on your website is easy to update, so if you change your phone number, your address or other details you don't have to scrap a box of expensive brochures that are now out of date.

A website is living; it is constantly being viewed and can change with your needs. So let the world see through your eyes. Share your creativity and design-driven thoughts with the world. A great website will help you achieve things paper will never be able to do.

Faith Monson is a Success Consultant who works with entrepreneurs, designers, retailers and sales-driven organizations. She makes people and businesses better by daring them to be great and helping them to reach their full potential. Visit http://www.FaithMonson.com or contact her directly at Faith@FaithMonson.com or 703-237-2077.




Article Source: http://EzineArticles.com/expert/Faith_Monson/205312


http://EzineArticles.com/?Why-Interior-Designers-Need-Websites&id=1946029




Syracuse Web Design

Tuesday, July 17, 2018

How to Find a Reliable Website Design Company

Website Design Company Syracuse New York


By Danko Gulsoy




The internet has opened the gateway to world-wide communication. Having a solid website for your business can expand your clientele from local to global. It allows your business to remain open for twenty-four hours, reaching every possible customer anywhere in the world at any time. This makes finding a reliable website design company of utmost importance when considering the global image of your business. There are three important aspects to finding a website design company that will portray your business in an accurate, eye-catching way.

Credentials:

The first thing to look for when searching for a reliable website design company are the credentials of the web design team. Check out their website. If you aren't impressed by the web design firm's own website, it's hard to gauge how well they portray their clients' businesses on the web. Being impressed by their website doesn't mean you have to approve of its style-just make sure the necessary website components are there. They should have, at a minimum, an "about" section (who are they and what do they do?), a content section (including blogs, some type of portfolio, and some stats about their company), and contact information. They should also have a site that is eye-catching and alluring, but also easy to access and comprehend. Funky icons and excessive coloring may mean that they care more about pizzazz and not enough about making websites user friendly.

After looking at the web design company's site, you should be sure that they offer after sales support. This means that they will work hard to ensure that you are 100% satisfied with your website after its creation. They should offer regular updates and edits to your site as your business continues to grow. They should also respond to your suggestions in a timely manner. If the company does not offer after sales support, you might as well be making the website yourself using a free template. You are paying this company to make a solid website for your company; therefore the site should meet your every need. Remember, this is website represents your business on a global scale. It should portray your business exactly as you see fit.

Once in contact with the website design team, make sure that they ask lots of questions about your business. Their job is to portray your business model in your image. They may know how to create the most important pieces of a website, but you know exactly how you want your site to look and what information is vital to your business model. A good website design team, therefore, will work directly with you to ensure complete satisfaction.

Portfolio:

As I said before, when checking out the website design company's website you should find some sort of portfolio. Who have they worked with before? What other websites have they produced? It's important that they have unique, varied designs for each of their client's websites. You want to make sure that they approach your business' site from a new angle; having a unique brand for your business is key to getting lots of website traffic and drawing in lots of customers. Also, make sure they create websites from scratch. You want your business to have an original website, not one designed from a template. The design firm's portfolio should showcase the website design firm's ability to create original, varied websites for each of their clients.

References:

Make sure you ask for a list of client names and numbers and find out what this company has done in the past. Call previous clients and ask about customer service. The website design firm should be reliable in terms of meeting your needs. They should communicate openly with you, even if you know nothing about web design. As I mentioned before, they should also heed your suggestions and revisions. If you like their work and if their previous clients assure you they are reliable, they could be the company for you.




Article Source: http://EzineArticles.com/expert/Danko_Gulsoy/308975


http://EzineArticles.com/?How-to-Find-a-Reliable-Website-Design-Company&id=7161746



Syracuse Web Design

Saturday, July 14, 2018

Does Your Church Need a Website? Benefits of Having a Website for Your Church

Benefits of Having a Website for Your Church


By Sandy Curtis




Some people would say that a church doesn't need a website, however I would disagree. There are many benefits to your church that come along with having a website and if you choose to not have a website you are missing out on some great opportunities. Here are just a few of the ways that your church could benefit from having its own website.

First of all, a website is a wonderful way to stay in touch with the members of your church. Most churches give out bulletins or newsletters after each service to keep members informed. However, many of your members may forget to pick up a bulletin or lose it sometime during the week. By having a website where you can post your bulletin your members can still get the information they need at the click of a mouse and keep up with what is going on.

Through a website, your church can reach out to people whom otherwise may never have found you. It is a wonderful way to get new members and to help people who may be at a point in their lives where they are lost. Many people who would be afraid to come to your church in person will visit your website online instead. This provides you with a wonderful opportunity to let them know what your church is all about and what they can gain from attending your services. A website can be thought of as an online ministry - it is a way to reach another audience that may have previously been inaccessible.

Having a website can also provide your church with a way to collect donations online, which can allow you to do more things for your members and your community.

Another benefit to having a website is that it can significantly cut down on the number of phone calls and questions regarding service times and basic information about your church. You can post the times of your services on your site and also include driving directions on how to get there, which can help people who are traveling through you area find you and visit.

If you are like many other churches you may be putting off creating a website because you either don't have the money to hire a web designer to build your site for you, or don't have any knowledge of HTML or web design to build a church website yourself. Your budget constraints or your lack of knowledge don't have to keep you from having a wonderful, easy to maintain website for your church.

Using a simple online website builder you can create a beautiful website for your church in just minutes without needing to know any HTML or have any graphic design skills. You can literally drag and drop images, text, audio and even video wherever you want it on your page and the online website builder will take care of all the code in the background for you so you never have to see or deal with any HTML.



Article Source: http://EzineArticles.com/expert/Sandy_Curtis/113452


http://EzineArticles.com/?Does-Your-Church-Need-a-Website?-Benefits-of-Having-a-Website-for-Your-Church&id=755038



Syracuse Web Design

Saturday, July 7, 2018

Finding the Perfect Web Designer 101

Finding the Perfect Web Designer 101


By Teri Tucker




So, you've decided that your company needs a web site. Now what? Since we are ultimately talking about your "online business image", unless you yourself have web design experience, finding that perfect web designer to create your company site is a very important next step. If you've never had a web site created before, you will find that there is quite a lot to consider if you want your site to be successful, and you may have to do a bit of homework to find the right person for you.

Regardless of the type of site you want, to be successful, your site will need to do, at least, these 3 things:

  • Look professional

  • Function properly

  • Get good positioning on the search engines

In achieving this goal, there's good news and bad news.

The bad news is that there are all kinds of designers out there, offering all kinds of services, and prices are pretty much across the board. The good news is that there are some simple points you can follow to help make this process easier.

So, how do you go about finding a designer?

Since there are so many different companies offering web design, you might start by making a list of what your specific needs are. Every site is unique so it's a good idea to know what you need before you start calling around or sending in estimate forms. Some things you might need to know are:

  • Will you be selling a product online?


  • Does your site require a database?


  • Do you also need web hosting? or a domain name?


  • Do you want to have your clients contact you through a form?


  • How many pages do you think the site will be?


  • Are there any pages or features specific to your business that you would like to have on your site?

Also, write down a couple of URLs of sites that you like. Or maybe you've seen a specific feature on another site that you would like to incorporate into your own site. Having a rough idea of the kind of site you're looking for will help you find the right designer for your project.

Referrals

One of the best ways I've found to find the right designer is to get a referral from someone you know personally who has already had their site designed and they are happy with the site, and their experience with the designer. So let your friends and family know that you are shopping around for someone to help you create your online business image. People who have had a good experience with their web design company will be more than happy to pass the information along.

If you do get a referral from someone, go and look at the designer's site and see what else they've done. If you're interested, you can fill out a free quote form on their site, or email the designer with the specs of your project.

Job sites

There are a number of online sites that will help you match your project with a number of designers who will then bid on your project. The one thing to be aware of is that these sites have all types of designers listed with their service from those with years of experience, to those who just bought themselves the latest version of Front Page and have now labeled themselves "web designer".

Although these job sites do make it harder for less experienced people to be listed as a serious prospect, when they ask for your project description, you can include on there that "only serious professionals need apply". You can sometimes eliminate the amount of riff-raff that will send in proposals for your project.

The biggest problem people have with using these job sites is that potential clients are usually overwhelmed with the number of quotes they receive for their project. Be aware that you may have to rifle through a lot of proposals that are not what you are looking for.

These sites usually offer a Designer's Profile and some kind of a rating system, which can help you learn a bit about a potential designer. Reading the reviews listed from previous clients can also help shed some light on your choice of designers.

Yellow Pages

Yellow Pages ads are expensive so chances are that you will find professional design firms to successful web design individuals listed there. They will usually list their URL in their ad and it's always a good idea to go to their site and see what they have to offer before contacting them.

What you should be looking for in a designer?

Possibly you have a couple of designers you are interested in. But how do you know for sure? There are a few specific things that you should be aware of when picking your designer.

Portfolio

First and foremost, you want to check out their portfolio! This is the body of work that this designer has recently created and it tells a lot about what they offer. All web designers should have an online portfolio that you can easily access.

Take a good look at their own site and other sites they've created. Do the sites look professional? Is the style of the designer something you would like to have on your own site? In addition, you can contact companies that have had their site designed and ask them about their experience with this designer.

Price

Another thing to consider, although this is not the top priority, is price. Although there is no clear-cut rule as to what an "average" price for web design is, this is one situation where, in most cases, you get what you pay for. This is simply not the time to cut corners. So in considering price, also consider that you are paying for this individual's expertise, as well as their time and experience.

It is more important to create a successful site that has a good position in the search engine and one that you are very happy with the look and function of than to save a couple of bucks. If you get a good site, your site will be able to grow with your company and, hopefully, that's for a very long time!

Search engine optimization

The number one mistake that most first time web site owners make is that they don't know what to do with their site after it's designed. It is very possible to have a beautiful site designed for you and no one ever sees it.

A good designer will not only help you create a professional looking site, they will also ensure that your site gets a good ranking with the search engines so that your site can be easily found online. Make sure that your designer will optimize your site for the search engines and submit it to the major search engines.

Specialized services

Will you be selling your products or services online? Will you need a database driven site? How about Flash or embedded video or audio? Not everyone offers these services; be sure to ask specifically about what you will need for your site.

A couple of other things to consider is web hosting and domain name registration. Make sure if you need these services that your designer can help provide them too.

Compatibility

Lastly, when you are talking to potential designers, it should be someone you seem compatible with. Does the designer seem friendly and are they willing to answer all of your questions? Do they respond promptly to your emails and/or phone calls? Basically, is this someone you "click" with?

Communication with your designer is crucial. You need someone who is willing to answer any questions and keep you up-to-date on the status of your web design. A good designer will keep in touch with you every few days, at least. You don't want to get down to the final days of creating the site only to find out you don't like it!

Testimonials

Most designers will have testimonials from previous clients on their web site. It's a good idea to see what their customers are saying about their services, and again, calling one or two clients regarding this web designer's services is a really good idea.

Summary

There are many factors involved in finding and picking the right designer to build your company's web site, but the key is to remember that this is your business image, one that you hope to have for many years to come, so you want to pick your designer as you would pick a real estate agent to find your "dream house". If you pick the right designer the first time, you won't be looking for someone to redesign your site in 6-9 months.

Be thorough, ask questions, look at samples, and you'll find the perfect web designer for you!




Article Source: http://EzineArticles.com/expert/Teri_Tucker/19246


http://EzineArticles.com/?Finding-the-Perfect-Web-Designer-101&id=93196




Syracuse Web Design