By Ryan S Price
You can get more personal training clients with your website however, less than 10% of trainers know the secrets to an enticing offer. Many potential customers click off your site, never to return because you pay little attention to how enticing you can make your services appear. You need to stop being boring and stop copying the same marketing message as all the other old websites online rather, start fresh by creating an exciting presence on the web. One that will make you stand out from the crowd and help you get more clients into your boot camps and training sessions.
You have less than a second to attract attention on your personal training website. If you have a good, clean design and a powerful headline that communicates value instantly, your visitors may stick around long enough to see what you are all about.
Take this for example, which one do you think is more enticing 1) Personal training services designed to help you reduce fat, lose weight and increase your energy levels. Or 2) A program called: "Flick the Switch". Personal trainer Dan shows you how to "flick the switch" and turn on untapped energy levels so that the fat just slides off. Similar stories right? Both are personal training programs designed to boost energy levels and decrease fat, but number two sounds much more valuable right? Most people will be more interested in the second program over the first. This concept is the key to getting more personal training clients.
"How to 'Flick the switch' and turn on untapped energy levels", there is real value in that for a visitor of your website. Plus by using a how-to, tells the reader that there is more to learn, so they will stick around and keep reading. This seems straightforward, right? Well, it is surprising how many personal trainers miss this point completely. If you take a look at their websites, most Personal Trainers opt to use the first option as their enticement.
Try it yourself, search for a service, heck even search for personal training in your local area. I bet you will come across plenty of websites that look like this; "About XYZ Personal Training Services", followed by a bunch of paragraphs of tiny, unreadable grey text all about themselves and nothing about what is in it for the reader, who is ultimately the end client that they are trying to impress. What would you do if they could not tell you what is in it for you but rather talked themselves up about how great their personal trainers are? Yeah, that is right, you will click off that page in an instant, never to return.
The answer here is that value needs to be at the core of all your marketing communication. If you work at better communicating the value you and your services offer your clients you will get more personal training clients, it is as simple as that.
Personal Trainer Fred Wilson Syracuse NY
Syracuse Web Design