Sunday, October 28, 2018

Small Business Website Design - 7 Essential Elements


By Daniel Morel




Small Business Website Design is more than just coding HTML or using pre-made templates to add some content. Having a good small business website design is about including all the elements required to ensure your visitors have a pleasant experience on your website where they can trust you and find answers to their questions.

Include these 7 elements in your small business website design and you will have a small business website that will rank well in the search engines and will convert your visitors into customers.

A clear purpose

It has to be clear from the first seconds your visitor lands on your page. Tell your visitor exactly what you're offering. You should decide exactly what course of action your targeted visitor should follow. Then guide your reader along that course with clear content, and avoid anything that might distract their attention or divert them from that course.

Clear customer benefit

This is where you load your copy with evidence as to how the reader's life will be improved by your products or services. Here is where you talk about your skills, how your products are better, cheaper, last long or whatever added value they offer. It's about giving details of the materials or special techniques you use can influence a visitor to purchase from you. Showing pictures, providing customer feedback or case studies can help a visitor answer some questions they might have and help you close the deal.

Onscreen reader friendliness

Avoid using long paragraphs and an a large amount of pictures on your landing page. The home page makes the introduction to the reader. It is where you present your offer and explain how you will be changing the reader's life and to fulfill a call to action. To give more details or information direct your visitors to other pages designed to do just that.

Clear language

A small business should use a personal approach where you introduce yourself in the first or second paragraph - just as if you were shaking hands with someone. Take advantage of the fact that people feel comfortable much quicker if they know there's a real person, not a faceless company, on the other end of the line. If you are a one man business don't be shy and use "I" in your copy. Make the connection with your reader and give him the real picture of what your business is all about.

Professional impression

The small business website should be simple and use colors that are appropriate for their business. Keeping the style of dark text on a light background is easier to read and project a more professional image than using dark backgrounds or neon colored fonts. Small businesses should use a simple two column layout with a large area for the main content and a sidebar for other items. The website navigation should be at the top with the company's main logo and contact information. In the sidebar you should have an about me section with your picture and a few lines on your career as business owner. The sidebar is also a great place for your main contact option, sales offers, news items, upcoming events and so on.

Search engine friendliness

Website titles can contain more than one key word and every single page should have its own separate title. The main website title should be the business' main keyword along with the company name or geographical location like "Custom Handmade Humidor by Arlin Liss" or "Central Air Repairs and Installations -- Burbank, CA." Then when you create pages and articles for your website you include to long keywords in the tile of each page. "What to Put on a Small Business Website -- An article by Daniel Morel". Each page is designed to bring in it's own traffic. So the more pages targeting the right keywords you have the better the chances of your site being indexed by the search engines.

Inside every single page you place the keywords for that page inside headings, sub headings, picture captions, links, bold, italics and so forth. When it is done right it looks natural to readers and still does its job with search engines.

Clear call to action

Will visitors know what to do once you've convinced them that they must own what you sell or hire your services? Once you have engaged your reader there should be little distractions on the path to the call to action. The website copy needs flow directly into a single call to action. Finish the body copy with a direct appeal, e.g. "Why not get in touch with me right now?" or "Ad to Cart".

When designing a business website just remember to keep free of clutter and excessive animations introduce yourself and what you do and to solve your visitors problems by answering their questions. When you create content that is optimized for both the readers and the search engines by concentrating a few keywords per page but using the keywords as often as possible you increase the chances of being indexed by the search engines. And always remember that a simple and well organized website will make your business look more professional and attract more qualified prospects. Could Google.com be any simpler?




Article Source: http://EzineArticles.com/expert/Daniel_Morel/390943


http://EzineArticles.com/?Small-Business-Website-Design---7-Essential-Elements&id=3005468




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Sunday, October 21, 2018

Prerequisites While Selecting The Perfect Web Design Company


By Clipton St Rivaldo




The web presence of your company plays a significant role in the success of your business. Nowadays, entrepreneurs prefer to do online research of your company and study your website thoroughly before investing or signing any business contract. Entrepreneurs who are not accustomed with web projects and don't know how to select the perfect web design company often land up choosing the wrong one. Availing the services of a wrong web design firm can produce devastating effects and affect your business adversely.

However, according to web design experts, there are few points which should be taken into consideration while selecting the perfect web design company. Such points may include:

Web design Pricing:

A good quality website design ensures excellent business opportunities. In the world of web designing, a good quality Designer demands a decent price, while a low cost equates to pitiable quality. However, few web companies offer initial quotes and hide the actual cost which eventually piles up. In few cases, often clients complain of doing business with "Discount Web Design Companies" which promises of a reduced cost but results in loss of time along with money. Hence, selection of web companies on the basis of pricing should be carefully conducted.

SEO Services:

Such services focus on improving the ranking of your website in various search engines like Google and Bing. Higher search engines attract the organic leads, which are received without paying a penny to Google. If the effectiveness of SEO is neglected, even an attracting and excellent marketing strategy will not be able to attract visitors to your site.

Proper Marketing:

Marketing is the key to propagate information about your website among the web crawlers. Make sure you hire a designer who can comprehend the thinking of the consumers and devise a website layout which will guide them in-and-out of the sales process. Without implementing such element, your particular website will lack adequate luster and visibility to create a difference in the business world.

Effective programming:

It is an absolute imperative for the growth and success of your website. A slight error in functionality can affect the professional look of the website adversely. Likewise, tremendous programming can add value to your prospects by making your site more use-friendly and easy to access.

Copy writing:

It may go unnoticed, but copy writing is surely an important point to ponder when it comes to selecting the perfect web for your website. To get the best out of our website, make sure you hire a web design firm which has a professional copy writer to meet the immediate needs for unique words.

While selecting a web design company for your website, make sure all the above points are covered. The above mentioned points are essential for the success of your business concern and will benefit you in the long run significantly.



Article Source: http://EzineArticles.com/expert/Clipton_St_Rivaldo/1447170


http://EzineArticles.com/?Prerequisites-While-Selecting-The-Perfect-Web-Design-Company&id=8728217



Contact us today for more information and to see what a difference a strong web presence can do for you and your business! Web Design by Rick a Web Design Company Syracuse NY

Sunday, October 14, 2018

Cheap Websites and Small Business

If you were in the market for a new vehicle, would you choose a car that gave you excellent fuel economy, a roomy interior and attractive design that fit your budget, or would you go into debt to buy a luxury yacht? Cheap websites are the Internet equivalent of economical cars; they get you everywhere you need to go in comfort and style for reasonable prices. Paying too much for website design is like buying that luxury yacht - it's lovely, but impractical for your daily commute. Buying extra features that take your website in directions you don't need it to go isn't cost-effective.

The first step toward effective website design is understanding what you need your website to do. A yacht is ideal for sea travel, but it's a terrible choice for an afternoon drive. For most small businesses, a website acts as an online brochure, informing visitors about the company and encouraging them to contact you. As the online presence of your business,   Learn More

Sunday, October 7, 2018

Profitable Home Based Businesses Need These Basic Components


By Michael E Sweeney




Essential Components For Profitable Home Based Businesses

Hosting - You must register a domain or multiple domains and host them as your own real estate on the internet. You do not want to use free hosting sites for your business sites. Having total control of your site is critical. This allows you to modify the site and create the content required for your market.

Product - Product or service for your business. This can be your own product or service, an affiliate product, MLM product, CPA offer etc. You may possible combine product offers that compliment each other from these various programs. You will need to choose the one that best fits your business model. NOTE: If your marketing your own product you will need a shopping cart or other method to collect payment.

Autoresponder - An autoresponder allows you to follow up with your customers and prospects. Keeping your customers informed about new products or updates to products is a must. You will also want to establish good relationships with your customers by providing useful and helpful information. All this can be automated using an autoresponder a must for profitable home based businesses.

Fulfillment - You will need a way to fulfill orders for your products or service. This can be shipping of physical products or downloadable links for digital products and services. Included in this should be customer service and customer support. Take care of your customers and you will find repeat business from them.

Traffic - All profitable home based businesses need website traffic. There are many ways to generate traffic. I can think of 25-35 traffic methods to use for your online marketing. Video marketing has become the number one method very quickly. It is one method you need to incorporate into your home based business. Pick one traffic method, make it work until your making money with it. Then move onto the next method.

Copywriting - Learn and apply copywriting skills to your website, sales offers, squeeze pages (opt in page) and email marketing. Email marketing will become part of your autoresponder system. Remember your email marketing is not just offers, give free value that helps your customers. Knowing some copywriting will help build great relationships with your list.

Graphics - Placing graphics, pictures, add to cart and other images on your site will become requirement. You can allow hire this out to be created, it's more important you know how to get it on your site when needed. Keep in mind you do not need a pretty site to begin making money. Get your site up, running and making money. Then put money into making a great looking site.

These are the basic essentials for all profitable home based businesses. It is important you take action first by getting your business online. Hosting your product, drive traffic, make sales. Then work on creating a great looking site.

Get yourself on track starting today!




Article Source: http://EzineArticles.com/expert/Michael_E_Sweeney/191102


http://EzineArticles.com/?Profitable-Home-Based-Businesses-Need-These-Basic-Components&id=4513593


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